title: Diffusion of innovations theory and work-site AIDS programs.
abstract: Four case studies of the adoption of work-site AIDS programs are investigated, two of which were modifications of the Centers for Disease Control and Prevention's Business Responds to AIDS (BRTA) program. AIDS work-site programs were mainly initiated by the four study companies as a result of the efforts of a champion (defined as an individual who gains attention and resources for an issue in a system) or the occurrence of a tragic event, such as a company employee contracting AIDS. The BRTA program is an innovation that has not yet reached critical mass, which is the point after which further rates of adoption occur rapidly in a self-sustaining process.
authors.affiliation: Human Interaction Research Institute, Northridge, California, USA.
authors.forename: T E
authors.initials: TE
authors.lastname: Backer
authors.forename: E M
authors.initials: EM
authors.lastname: Rogers
mesh_terms: D000163:Acquired Immunodeficiency Syndrome; D003132:Commerce; D004059:Diffusion of Innovation; D006266:Health Education; D006801:Humans; D007257:Information Theory; D009786:Occupational Health Services / Q000458:organization & administration*; D014481:United States; D017132:Workplace