title: Getting it right in prime time: tools and strategies for media interaction.
authors.affiliation: Centers for Disease Control and Prevention, Atlanta, Georgia, USA.
authors.forename: R J
authors.initials: RJ
authors.lastname: Howard
mesh_terms: D003140:Communicable Disease Control; D003142:Communication; D006266:Health Education / Q000379:methods*; D006801:Humans; D008402:Mass Media; D011634:Public Health