title: The field of health communication today: an up-to-date report.
abstract: One important starting point for the field of health communication was the Stanford Heart Disease Prevention Program, a multiyear community intervention that began 25 years ago. Health communication is a specialty field of communication study that includes the media agenda-setting process for health issues; media advocacy for health; scientific communication among biomedical scientists; doctor-patient communication; and, particularly, the design and evaluation of preventive health communication campaigns, the focus of this article. Health communication study today is a well-established, expanding specialty in the United States and abroad.
authors.affiliation: Department of Communication and Journalism, University of New Mexico, Albuquerque 87131-1171, USA.
authors.forename: E M
authors.initials: EM
authors.lastname: Rogers
mesh_terms: D003142:Communication; D003153:Community Health Services / Q000458:organization & administration*; D006266:Health Education / Q000379:methods*; D006801:Humans; D010817:Physician-Patient Relations; D011314:Preventive Health Services; D014481:United States