title: Incorporating knowledge into commercially available systems.
abstract: The ways in which a potential commercial 'user' treats different knowledge types are explored in this paper. The issues are dealt with by the pragmatism with which a marketing manager might evaluate an opportunity. Academics are typically motivated by drivers that are different from a commercial 'push'. Thus partnership is needed for a productive compromise; addressing questions such as why should academic institutions let commercial organizations have their intellectual capital. The paper considers issues of hand-over, product maintenance and a continued development partnership, especially in a volatile [Inter] net-based age.
authors.forename: J
authors.initials: J
authors.lastname: Roberts
mesh_terms: D003132:Commerce; D004059:Diffusion of Innovation; D005381:Financing, Organized; D007256:Information Systems / Q000191:economics / Q000458:organization & administration*; D019359:Knowledge