title: Desire for alcohol and outcome expectancies as measures of alcohol cue-reactivity in social drinkers.
abstract: OBJECTIVE
  To assess the responsiveness of questionnaire measures of desire to drink and alcohol outcome expectancies.
  
  
  METHODS
  A subjective alcohol cue-reactivity paradigm (alcohol cue: sight, smell, taste) was used with a 2 x 2 between-subject design (n = 88), drink type (soft/alcoholic) and order of assessment (desire-expectancy/expectancy-desire). Covariance analysis controlled for quantity of recent alcohol consumption.
  
  
  METHODS
  A quiet alcohol research suite.
  
  
  METHODS
  Eighty-eight male and female social drinking students, recruited for a 'taste preference' survey.
  
  
  METHODS
  Three composite measures using questionnaire totals and subscales: of desire (DAQ), positive expectancy (AEQ) and negative expectancy (NAEQ). Timeline Follow-back procedure for recent consumption.
  
  
  RESULTS
  Subjective cue-reactivity was found for the DAQ total score and the subscales 'strong intentions and desires' and 'negative reinforcement'. Expectancies did not demonstrate alcohol cue-reactivity.
  
  
  CONCLUSIONS
  The DAQ and subscales are sensitive measures of alcohol cue-reactivity in social drinkers. Potential uses of the subjective cue-reactivity procedure with multi-factorial representations of cue reaction are identified.
authors.affiliation: Department of Psychology, University of Glasgow, Scotland, UK.
authors.forename: D
authors.initials: D
authors.lastname: Schulze
authors.forename: B T
authors.initials: BT
authors.lastname: Jones
mesh_terms: D000293:Adolescent; D000328:Adult; D000428:Alcohol Drinking / Q000523:psychology*; D000704:Analysis of Variance; D003463:Cues; D004328:Drive; D005260:Female; D006801:Humans; D008297:Male; D009042:Motivation; D011795:Surveys and Questionnaires