title: Advancing public health goals through the mass media.
authors.affiliation: School of Public Health, University of California, Berkeley, USA.
authors.forename: L B
authors.initials: LB
authors.lastname: Winett
authors.forename: L
authors.initials: L
authors.lastname: Wallack
mesh_terms: D006040:Goals; D006266:Health Education / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D011634:Public Health; D011641:Public Relations