Mailed survey follow-ups--are postcard reminders more cost-effective than second questionnaires?
Finding cost-effective ways to increase response to mailed surveys is a concern for many nurse researchers. This study compared two follow-up methods: sending a second questionnaire packet versus sending a reminder postcard to those who did not respond to an initial mailing. Although the second questionnaire yielded a higher response than did the postcard, the cost per additional response was approximately 2 1/2 times higher for the questionnaire than for the postcard when the differential cost of the two mailings is considered.
Becker
H
H
University of Texas, Austin School of Nursing, USA.
Cookston
J
J
Kulberg
V
V
D003362:Cost-Benefit Analysis; D006801:Humans; D015399:Nursing Research / Q000191:economics / Q000379:methods*; D011177:Postal Service; D017010:Reminder Systems / Q000191:economics*; D011795:Surveys and Questionnaires / Q000191:economics*; D014481:United States