title: What the papers say: how does the United Kingdom press treat water fluoridation and does it matter?
abstract: This is a case study to investigate in an objective way how fluoridation is reported in the press. All press cuttings collected by a reputable national agency covering a 9-month period were studied; were rated as being profluoridation, antifluoridation or neutral. The rating system was calibrated before the study by comparing the scores given by the author and a selected group of experts. Overall, press article coverage was antifluoridation, though it is not clear how intentional this is.
authors.affiliation: Department of Child Dental Health, Dental School, University of Newcastle upon Tyne.
authors.forename: R J
authors.initials: RJ
authors.lastname: Lowry
mesh_terms: D001294:Attitude to Health; D005457:Fluoridation / Q000523:psychology*; D006801:Humans; D009524:Newspapers as Topic; D011639:Public Opinion; D017594:Publication Bias; D006113:United Kingdom