title: Persuading your audience: rhetoric revisited.
authors.affiliation: TV and Multimedia Production Services, Library and Biocommunications Center, University of Tennessee, Memphis, USA.
authors.forename: J O
authors.initials: JO
authors.lastname: Connelly
mesh_terms: D006801:Humans; D008488:Medical Illustration; D019212:Multimedia / Q000706:statistics & numerical data*; D010565:Persuasive Communication; D014741:Video Recording