title: 'Get it on' in the millennium.
abstract: Over the Christmas and New Year period the Health Education Authority launched a sexual health promotion campaign aimed at increasing the awareness of and reducing the incidence of sexually transmitted infections (STIs) and unwanted pregnancy. We undertook a study to assess the effect of this campaign locally in 2 genitourinary medicine (GUM) clinics. From our study we concluded the following: (1) Although rarely performed, it is possible to assess the effectiveness of health promotion campaigns. (2) Genitourinary medicine clinics provide a good forum for the assessment of such campaigns. (3) The information obtained from such assessments can be valuable for effective targeting of future campaigns.
authors.affiliation: Oxford Genitourinary Medicine, Harrison Department, Radcliffe Infirmary, Oxford, UK.
authors.forename: L A
authors.initials: LA
authors.lastname: Riddell
authors.forename: U
authors.initials: U
authors.lastname: Kuchimanchi
authors.forename: J
authors.initials: J
authors.lastname: Cope
authors.forename: G
authors.initials: G
authors.lastname: Rooney
authors.forename: J
authors.initials: J
authors.lastname: Sherrard
mesh_terms: D000554:Ambulatory Care Facilities; D003146:Communications Media; D017280:Condoms / Q000706:statistics & numerical data; D005260:Female; D006293:Health Promotion; D006693:Holidays; D006801:Humans; D008297:Male; D010353:Patient Education as Topic; D011247:Pregnancy; D011275:Pregnancy, Unwanted; D021841:Safe Sex / Q000706:statistics & numerical data; D012749:Sexually Transmitted Diseases / Q000517:prevention & control*; D006113:United Kingdom