title: A five-stage model for sustaining a community campaign.
abstract: The Sisters Together, Move More Eat Better pilot communication program focuses on young Black women in three inner-city communities to encourage improved nutrition and increased physical activity. The design for Sisters Together is based on an expansion of a public health campaign that combines social marketing with community building efforts. The pilot program design comprises five phases: design, promotion, demonstration, transfer, and sustained activity. The proposed five-stage model holds potential for increasing the life span of a campaign and contributing to community building. Partnerships and coalition development promise to maintain the campaign beyond the limited budget period. This descriptive article illustrates the elements of a hybrid model for the design of a communication program with examples from Sisters Together, Move More Eat Better, a pilot program currently in the last year of implementation.
authors.affiliation: Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA. rrudd@hsph.harvard.edu
authors.forename: R E
authors.initials: RE
authors.lastname: Rudd
authors.forename: J
authors.initials: J
authors.lastname: Goldberg
authors.forename: W
authors.initials: W
authors.lastname: Dietz
mesh_terms: D000293:Adolescent; D000328:Adult; D001741:Black or African American; D003142:Communication; D003153:Community Health Services / Q000458:organization & administration*; D015444:Exercise; D005260:Female; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D017146:Models, Organizational; D009747:Nutritional Physiological Phenomena; D010865:Pilot Projects; D014505:Urban Population