title: Meme theory oversimplifies how culture changes.
authors.affiliation: University of California, Los Angeles, USA.
authors.forename: R
authors.initials: R
authors.lastname: Boyd
authors.forename: P J
authors.initials: PJ
authors.lastname: Richerson
mesh_terms: D000884:Anthropology, Cultural; D005075:Biological Evolution; D006801:Humans; D007100:Imitative Behavior; D008954:Models, Biological; D008957:Models, Genetic