title: Marketing program opens Ochsner's doors, but first it hits the employees.
authors.forename: C J
authors.initials: CJ
authors.lastname: Magyar
mesh_terms: D006770:Hospitals, Group Practice / Q000458:organization & administration*; D008145:Louisiana; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D010044:Outpatient Clinics, Hospital / Q000458:organization & administration*