title: Today's interactivity offers glimpse of tomorrow's Web sites.
authors.forename: G
authors.initials: G
authors.lastname: Gillespie
mesh_terms: D003258:Consumer Behavior; D019981:Health Care Sector / Q000639:trends*; D006279:Health Maintenance Organizations; D006801:Humans; D020407:Internet / Q000639:trends*; D009936:Organizational Innovation; D018570:Risk Assessment; D018581:Technology Transfer; D014481:United States