Key steps in the strategic analysis of a dental practice.
As dentistry is becoming increasingly competitive, dentists must focus more on strategic analysis. This paper lays out seven initial steps that are the foundation of strategic analysis. It introduces and describes the use of service-customer matrices and location-proximity maps as tools in competitive positioning. The paper also contains a brief overview of the role of differentiation and cost-control in determining key success factors for dental practices.
Armstrong
J L
JL
Aarm Dental Group, Faculty of Dentistry, University of British Columbia, Vancouver, Canada.
Boardman
A E
AE
Vining
A R
AR
D002391:Catchment Area, Health; D003363:Cost Control; D003729:Dental Care / Q000191:economics; D004465:Economic Competition; D004468:Economics, Dental; D005260:Female; D006301:Health Services Needs and Demand; D006801:Humans; D007182:Income; D007347:Insurance, Dental; D008297:Male; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D011365:Professional Practice Location; D014481:United States