title: How consumers evaluate health care quality: Part I.
abstract: Information is a critical factor in marketing health care services. Consumers evaluate information according to its source. This report is the first of a three-part series examining the way in which Americans evaluate the quality of consumer information as they make decisions on health care products and services. This report provides an overview of the study. The next two installations will focus, respectively, on health plans, hospital and doctors.
authors.affiliation: School of Social Work, University of Missouri, Columbia 65211, USA.
authors.forename: S T
authors.initials: ST
authors.lastname: Moore
authors.forename: K D
authors.initials: KD
authors.lastname: Bopp
mesh_terms: D003142:Communication; D003258:Consumer Behavior / Q000706:statistics & numerical data*; D003625:Data Collection; D003657:Decision Making; D006801:Humans; D007255:Information Services / Q000592:standards / Q000706:statistics & numerical data*; D019458:Insurance Coverage; D008389:Marketing of Health Services / Q000592:standards*; D011786:Quality Control; D011787:Quality of Health Care; D014481:United States