title: Strategic communications build academic health center's brand.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D003159:Community-Institutional Relations; D008389:Marketing of Health Services / Q000379:methods*; D008910:Minnesota; D010934:Planning Techniques