title: E-mail marketing grows up: a primer for the managed care industry.
abstract: Managed care plans are jumping onto the electronic marketing bandwagon in a big way, taking advantage of not only the basic E-mail system but also expanding on that medium and developing creative vehicles to send the health plan's message. In this article, the author describes how E-mail technology is being used to hone the marketing edge in MCOs.
authors.forename: J
authors.initials: J
authors.lastname: Dysart
mesh_terms: D003195:Computer Communication Networks / Q000706:statistics & numerical data* / Q000639:trends; D003258:Consumer Behavior; D003362:Cost-Benefit Analysis; D006801:Humans; D020407:Internet; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D008389:Marketing of Health Services / Q000379:methods*; D012984:Software; D018581:Technology Transfer; D014481:United States