title: Innovative approaches to Medicare and commercial membership retention.
authors.forename: K
authors.initials: K
authors.lastname: Southwick
mesh_terms: D000368:Aged; D003258:Consumer Behavior; D017046:Cost Savings; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D006278:Medicare / Q000458:organization & administration*; D009936:Organizational Innovation; D014481:United States