title: The alternative model.
abstract: Consumers continue to believe in the power of unconventional medical treatments. They are expected to spend $31 billion on alternative and complementary therapies this year alone. But healthcare providers shouldn't see alternative medicine as an instant cash cow. The experts say it's best to start out small, as part of a seamless healthcare organization with established physician alliances.
authors.forename: E
authors.initials: E
authors.lastname: Thompson
mesh_terms: D000529:Complementary Therapies / Q000191:economics / Q000458:organization & administration*; D019033:Delivery of Health Care, Integrated; D004059:Diffusion of Innovation; D006754:Hospital Restructuring / Q000639:trends*; D019458:Insurance Coverage; D014481:United States