title: Capture! Shock! Excite! Clinical trial acronyms and the "branding" of clinical research.
authors.affiliation: Philadelphia Veterans Affairs Medical Center; University of Pennsylvania Health System.
authors.forename: M
authors.initials: M
authors.lastname: Berkwits
mesh_terms: D002318:Cardiovascular Diseases; D002986:Clinical Trials as Topic; D006801:Humans; D011643:Publishing; D012106:Research; D009626:Terminology as Topic; D014956:Writing