title: Developing a media- and school-based program for substance abuse prevention among Hispanic youth: a case study of Mirame!/Look at Me!
abstract: Mirame!/Look at Me! is a substance abuse prevention program for low-income Mexican-American youth aged 9-13 years. The theory-driven curriculum, developed for mass distribution via a satellite television network, features social models who demonstrate cognitive-behavioral skills and display conservative norms regarding substance abuse. An 18-session curriculum contains 5-min videos that are assigned to be followed by discussion and social reinforcement from a teacher or volunteer. This case study reports the program development process and experiences in the initial dissemination of the program through national networks for schools and cable television subscribers.
authors.affiliation: Baylor College of Medicine, Center for Cancer Control Research, Houston, TX 77030, USA. aramirez@bcm.tmc.edu
authors.forename: A G
authors.initials: AG
authors.lastname: Ramirez
authors.forename: K J
authors.initials: KJ
authors.lastname: Gallion
authors.forename: R
authors.initials: R
authors.lastname: Espinoza
authors.forename: P
authors.initials: P
authors.lastname: Chalela
mesh_terms: D000293:Adolescent; D002648:Child; D003479:Curriculum; D005260:Female; D006284:Health Plan Implementation; D006293:Health Promotion / Q000379:methods* / Q000458:organization & administration; D006630:Hispanic or Latino / Q000523:psychology*; D006801:Humans; D008297:Male; D010865:Pilot Projects; D011203:Poverty; D012056:Reinforcement, Social; D017215:Satellite Communications; D012572:School Health Services / Q000458:organization & administration*; D019966:Substance-Related Disorders / Q000517:prevention & control*; D014481:United States