title: Consumer-centric approach a key to Internet marketing.
abstract: Targeting your organization's marketing and outreach efforts is critical to competing effectively, especially when it comes to your web site. One company claims that its 15-question profiling instrument can help health care providers vary their marketing strategy to make sure they're reaching the right groups.
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States