title: Suburban Hospital stroke center gets big boost from media. Informing the community is of prime importance.
abstract: Located in Bethesda, Md. near the nation's capital, Suburban Hospital teams up with the National Institutes of Health. Their new stroke center manages to turn news media attention from politics to health by maximizing news events. The desired result: to increase public awareness of the dangers of stroke.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D003159:Community-Institutional Relations; D006293:Health Promotion / Q000379:methods*; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008396:Maryland; D008402:Mass Media; D020521:Stroke / Q000517:prevention & control*