Use of color and responses to computer-based surveys.
Mean answers by 217 students to an affective questionnaire, the Mach IV survey, did not vary with the use of different background and font colors when the survey was presented online in a computer lab. They indicated, however, that background color may be associated with rate and within-condition variability of response.
Godar
S H
SH
Department of Marketing and Management Sciences, William Paterson University, Wayne, NJ 07470, USA. godars@wpunj.edu
D000328:Adult; D000339:Affect; D001143:Arousal; D001292:Attitude to Computers; D002755:Choice Behavior; D003118:Color Perception; D003625:Data Collection; D005260:Female; D006801:Humans; D008297:Male; D009862:Online Systems; D013334:Students / Q000523:psychology; D011795:Surveys and Questionnaires