title: How Japanese students characterize information from web-sites.
abstract: How 352 Japanese university students regard web-site information was investigated by two kinds of survey. Application of correspondence analysis and cluster analysis to the questionnaire responses to the web-site advertisement showed students regarded a web-site as a new alien medium which is different from current media. Students regarded web-sites as simply complicated, intellectual, and impermanent, or not memorable. Students got precise information from web-sites but they did not use it in making decisions to purchase goods.
authors.affiliation: Nagoya University, Nagoya City, Japan.
authors.forename: A
authors.initials: A
authors.lastname: Iwahara
authors.forename: M
authors.initials: M
authors.lastname: Yamada
authors.forename: T
authors.initials: T
authors.lastname: Hatta
authors.forename: A
authors.initials: A
authors.lastname: Kawakami
authors.forename: M
authors.initials: M
authors.lastname: Okamoto
mesh_terms: D000293:Adolescent; D000328:Adult; D001292:Attitude to Computers; D003431:Cross-Cultural Comparison; D003657:Decision Making; D005006:Ethnicity / Q000523:psychology*; D005260:Female; D006801:Humans; D020407:Internet; D007564:Japan; D008297:Male; D013334:Students / Q000523:psychology*