How Japanese students characterize information from web-sites.
How 352 Japanese university students regard web-site information was investigated by two kinds of survey. Application of correspondence analysis and cluster analysis to the questionnaire responses to the web-site advertisement showed students regarded a web-site as a new alien medium which is different from current media. Students regarded web-sites as simply complicated, intellectual, and impermanent, or not memorable. Students got precise information from web-sites but they did not use it in making decisions to purchase goods.
Iwahara
A
A
Nagoya University, Nagoya City, Japan.
Yamada
M
M
Hatta
T
T
Kawakami
A
A
Okamoto
M
M
D000293:Adolescent; D000328:Adult; D001292:Attitude to Computers; D003431:Cross-Cultural Comparison; D003657:Decision Making; D005006:Ethnicity / Q000523:psychology*; D005260:Female; D006801:Humans; D020407:Internet; D007564:Japan; D008297:Male; D013334:Students / Q000523:psychology*