title: Long Island health system's marketing about to shift gears. North Shore-LIJ Health identity established, expertise to be featured.
abstract: More than two years ago, North Shore-Long Island Jewish Health System emerged from the combination of two well-respected health care institutions. In a new awareness campaign, the system has chosen to embrace its size and emphasize its benefits, including serving four million people and being the largest employer on Long Island.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D003142:Communication; D003159:Community-Institutional Relations; D006273:Health Facility Merger; D006801:Humans; D007599:Judaism; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009275:Names; D009519:New York City; D009936:Organizational Innovation; D010506:Periodicals as Topic; D011357:Product Line Management