title: Time for a change in identity?
abstract: Responses to HMO/MCO bashing have mainly been undertaken by individual MCOs addressing individual issues. An option worth considering is to seek and justify a new image by focusing on improving the overall health and quality of life of consumer members, thereby adding value for members, providers, employers, and governments, while de-fanging media and litigators. Reasons for and examples of such a strategy are presented, together with some results of this strategy where it has been used.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D018672:Community Health Planning; D006279:Health Maintenance Organizations / Q000458:organization & administration / Q000592:standards; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration* / Q000592:standards; D011639:Public Opinion; D011641:Public Relations; D011788:Quality of Life; D017749:Total Quality Management / Q000458:organization & administration*; D014481:United States