Hospitals use contest, gifts to announce Web site advances. Good Samaritan, Carson-Tahoe also build patient databases.
New explorations in Web site marketing from Good Samaritan Hospital in San Jose, Calif. and Carson-Tahoe Hospital in Carson City, Nev.
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D000846:Anniversaries and Special Events; D002140:California; D003256:Community Participation; D016208:Databases, Factual / Q000706:statistics & numerical data; D006266:Health Education; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D020407:Internet / Q000639:trends*; D008389:Marketing of Health Services / Q000379:methods*; D009505:Nevada