At Virginia Mason Medical Center, they practice team medicine. And, they own the name.
The marketing team at Seattle's Virginia Mason Hospital, discovered the institution's strongest branding point was the teamwork style of medicine regularly practiced. Establishing a service mark on Team Medicine (SM), the hospital employs graphic ads that tell true stories of recovery and cure, quoting several doctors as well as the patients.
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D000329:Advertising; D019985:Benchmarking; D006770:Hospitals, Group Practice / Q000458:organization & administration*; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D010348:Patient Care Team; D011357:Product Line Management / Q000379:methods*; D014768:Virginia