title: Madison Avenue advertising results on a shoestring.
authors.forename: P
authors.initials: P
authors.lastname: Thornton
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D000368:Aged; D003142:Communication; D016852:Housing for the Elderly / Q000191:economics / Q000639:trends*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D011177:Postal Service