title: The battle against deceptive weight loss ads.
authors.affiliation: Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, USA.
authors.forename: W C
authors.initials: WC
authors.lastname: Gross
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D019440:Anti-Obesity Agents / Q000592:standards*; D008192:Deception; D006266:Health Education; D006801:Humans; D008402:Mass Media; D009765:Obesity / Q000523:psychology / Q000628:therapy*; D014481:United States; D014485:United States Federal Trade Commission; D015431:Weight Loss / Q000187:drug effects*
chemical_list: D019440:Anti-Obesity Agents