Joint-venture proposals strengthen hospital-physician relationship.
By proposing the joint-venture development of an ambulatory surgery center and medical office space with a group practice, one hospital succeeded in enhancing its relationship with the practice and paved the way for future collaboration. Although the hospital's proposal to jointly develop an ambulatory surgery center was not accepted, the hospital was able to dissuade the group practice from developing a competing ambulatory surgery facility while increasing the group's trust in and loyalty to the hospital. As a result, the hospital potentially will benefit from increased inpatient admissions.
Rovinsky
M
M
Simmonds Healthcare, Inc., Marietta, Georgia, USA. mrovinsky@kda-inc.com
D003299:Cooperative Behavior; D006123:Group Practice / Q000458:organization & administration*; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D018578:Hospital-Physician Relations; D006801:Humans; D008494:Medical Office Buildings; D015146:Midwestern United States; D017008:Negotiating; D009937:Organizational Objectives; D010934:Planning Techniques; D013531:Surgicenters / Q000458:organization & administration*