title: Japanese and Korean female students' evaluation of elderly people's clothing colors.
abstract: This study evaluated the clothing colors in the elderly. We took photos using the elderly as models, displayed them on a computer screen, and produced 75 colors of the clothing in the elderly using computer graphics. The 75 colors were evaluated by Japanese and Korean female students. We compared the ideal colors for and the colors actually worn by elderly people in Japan and Korea. Korean students tended to evaluate high value colors positively, while Japanese students tended to evaluate low value colors positively. When asked to choose the ideal clothing color for elderly people, the choices differed between the Korean student group and the Japanese student group. The images held concerning these colors also differed between the two groups. When selecting the ideal color to be worn by elderly people, Japanese students attached importance to taste, brilliance, functionality and comfort. On the other hand, Korean students attached importance to commonness and inactivity when selecting the ideal clothing color for elderly people. Thus, in the present study, the evaluation of the clothing colors for elderly people differed between Japanese and Korean students.
authors.affiliation: Department of Infomedia, Siebold University of Nagasaki. shoyama@sun.ac.jp
authors.forename: S
authors.initials: S
authors.lastname: Shoyama
authors.forename: Y
authors.initials: Y
authors.lastname: Tochihara
authors.forename: J S
authors.initials: JS
authors.lastname: Kim
mesh_terms: D000368:Aged; D003020:Clothing; D003116:Color; D005260:Female; D006801:Humans; D007564:Japan; D007723:Korea; D012649:Self Concept; D013334:Students