title: At Virginia Mason Medical Center, they practice team medicine. And, they own the name.
abstract: The marketing team at Seattle's Virginia Mason Hospital, discovered the institution's strongest branding point was the teamwork style of medicine regularly practiced. Establishing a service mark on Team Medicine (SM), the hospital employs graphic ads that tell true stories of recovery and cure, quoting several doctors as well as the patients.
authors.forename: J
authors.initials: J
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D019985:Benchmarking; D006770:Hospitals, Group Practice / Q000458:organization & administration*; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D010348:Patient Care Team; D011357:Product Line Management / Q000379:methods*; D014768:Virginia