Life with auntie.
Are journalists the enemies of scientists? The media specialize in communication, an area in which scientists are traditionally perceived to be weak. If barriers to understanding could be broken down then there is a real opportunity for mutual benefit. An appreciation of what drives the media can best be achieved by entering their camp.
West
J M
JM
British Geological Survey, Keyworth, Nottingham NG12 5GG.
D003142:Communication; D020452:Journalism; D008402:Mass Media; D012586:Science