title: Big community outreach program successful at Memorial Hermann.
abstract: Memorial Hermann Healthcare formed a partnership with Southern Bell Co. that helps it to reach the attention of newcomers in fast growing Houston. Once people join the non-profit hospital's free medical benefit membership programs, they enjoy a number of hospital-related perks, including free private room upgrades when hospitalized.
authors.forename: J
authors.initials: J
authors.lastname: Botvin
mesh_terms: D003159:Community-Institutional Relations; D003299:Cooperative Behavior; D015285:Hospital-Patient Relations; D006788:Hospitals, Voluntary / Q000458:organization & administration*; D006801:Humans; D007255:Information Services / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods*; D013781:Texas