title: Strategic differentiation becoming 'watchword' for health care organizations.
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D000329:Advertising; D003258:Consumer Behavior; D004465:Economic Competition; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management / Q000379:methods*; D011641:Public Relations; D011788:Quality of Life; D014481:United States