title: More than just a name. Mining for hidden gold in your donor database.
authors.forename: P B
authors.initials: PB
authors.lastname: Wylie
mesh_terms: D003628:Database Management Systems / Q000458:organization & administration*; D017598:Efficiency, Organizational; D005653:Fund Raising / Q000458:organization & administration*; D009939:Organizations, Nonprofit / Q000191:economics*; D014481:United States