title: Beyond mauve walls. Lessons learned from a decade of marketing health care to women.
authors.forename: M D
authors.initials: MD
authors.lastname: Noonan
mesh_terms: D004465:Economic Competition; D005260:Female; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States; D014930:Women / Q000523:psychology; D014932:Women's Health Services / Q000191:economics / Q000458:organization & administration*