title: A quality improvement approach to marketing.
authors.forename: L
authors.initials: L
authors.lastname: Reeder
mesh_terms: D019985:Benchmarking; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration / Q000592:standards*; D015279:Organizational Culture; D009937:Organizational Objectives; D017749:Total Quality Management; D014481:United States