title: Catholic tradition preserved, high-technology promoted by hospital's new branding effort.
abstract: Mercy Medical Center, Cedar Rapids, Iowa, brings together high-touch and high-tech to market its historic institution. It achieves its goals in a centennial celebration which emphasizes both today's state-of-the-art facilities and the humanitarian legacy of its founders, the Sisters of Mercy.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D002410:Catholicism; D016519:Hospitals, Religious / Q000458:organization & administration*; D007484:Iowa; D008389:Marketing of Health Services / Q000379:methods*; D011845:Radio; D013690:Television