title: Strategic communications spells success for new obstetrics program.
authors.forename: R
authors.initials: R
authors.lastname: Weiss
mesh_terms: D002140:California; D003142:Communication; D005260:Female; D006764:Hospitals, Community / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services; D008427:Maternal Health Services / Q000458:organization & administration*; D009775:Obstetrics and Gynecology Department, Hospital / Q000458:organization & administration*; D011247:Pregnancy