title: CHW Bay region takes a giant step toward unifying diverse audiences.
abstract: The Bay Region, Catholic Healthcare West, had the dual challenge of marketing a new entity and reaching a highly diverse audience. A relationship with the San Franscisco Giants proved to be one unifying force, which is emphasized in a sophisticated multi-media approach.
authors.forename: J
authors.initials: J
authors.lastname: Botvin
mesh_terms: D002391:Catchment Area, Health; D002410:Catholicism; D016519:Hospitals, Religious / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000458:organization & administration*; D008402:Mass Media; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D012495:San Francisco