title: How to craft a good slogan that "sells" your organization.
authors.forename: R
authors.initials: R
authors.lastname: Barnes
mesh_terms: D005653:Fund Raising / Q000379:methods*; D008389:Marketing of Health Services; D009939:Organizations, Nonprofit / Q000191:economics*; D010565:Persuasive Communication; D014481:United States; D014956:Writing