title: Move over Columbia, HCA is back. With new name comes a new focus on communities.
abstract: The Columbia name is gone, leaving only the HCA moniker. With the change comes a renewed focus on community rather than on the national brand. Observers also see the shedding of the Columbia name as a way for HCA to get rid of some of its corporate baggage, helping the system's efforts to make a fresh start following its recent $745 million partial settlement of federal fraud charges.
authors.forename: B
authors.initials: B
authors.lastname: Kirchheimer
mesh_terms: D003258:Consumer Behavior; D006777:Hospitals, Proprietary / Q000458:organization & administration* / Q000592:standards; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000458:organization & administration* / Q000592:standards; D009275:Names; D014481:United States