title: Satisfying your customers. Consider the alternative.
authors.affiliation: Illinois Masonic Medical Center, Chicago 60657, USA.
authors.forename: B C
authors.initials: BC
authors.lastname: Campbell
mesh_terms: D002641:Chicago; D000529:Complementary Therapies / Q000706:statistics & numerical data*; D003258:Consumer Behavior; D003406:Credentialing; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D009936:Organizational Innovation; D016730:Program Development