title: Primary care. The art of gentle persuasion.
abstract: GPs are crucial to the success of the government's NHS reforms. But there are few obvious incentives for GPs to act as managers. GPs will be under pressure to economise on prescribing and referrals but will face conflicting demands from patients. Many GPs believe the government will rush them into a salaried service if they do not co-operate with the current reforms.
authors.forename: B
authors.initials: B
authors.lastname: Royce
mesh_terms: D006801:Humans; D009042:Motivation; D010565:Persuasive Communication; D010821:Physicians, Family / Q000523:psychology*; D011320:Primary Health Care / Q000458:organization & administration*; D017009:Professional Autonomy; D013222:State Medicine; D006113:United Kingdom