Factors influencing employee health plan choice in the corporate setting.
This study analyzed the responses of 159 employees making their annual health plan choice. The study also analyzes the factors that influenced the employees' health plan choice. The findings suggest that the distinction made between service and products holds for health plans. They also suggest that demographic variables play an important role in health plan choice.
Risker
D C
DC
Webster University, St. Louis, MO 63119, USA. riskerdc@webster.edu
D003258:Consumer Behavior / Q000191:economics / Q000706:statistics & numerical data*; D003710:Demography; D006264:Health Benefit Plans, Employee / Q000458:organization & administration* / Q000706:statistics & numerical data; D006801:Humans; D019458:Insurance Coverage / Q000191:economics / Q000706:statistics & numerical data; D008329:Managed Care Programs; D008389:Marketing of Health Services; D015146:Midwestern United States; D015233:Models, Statistical; D011362:Professional Corporations