Intention to use the female condom following a mass-marketing campaign in Lusaka, Zambia.
OBJECTIVE
This report examines intention to use the female condom among men and women in Lusaka, Zambia, who were exposed to mass-marketing of the female condom.


METHODS
The study used data from a representative sample of consumers at outlets that sell or distribute the female condom and the male condom.


RESULTS
In spite of a high level of awareness of the female condom, use of this method in the last year was considerably lower than use of the male condom. Intention to use the female condom in the future was highest among respondents who had used only the female condom in the last year.


CONCLUSIONS
The female condom is likely to be most important for persons who are unable or unwilling to use the male condom.
Agha
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Population Services International, 1120 19th St NW, Suite 600 Washington, DC 20036, USA. sagha@psiwash.org
D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D019111:Single-Use Internal Condom / Q000191:economics / Q000706:statistics & numerical data* / Q000600:supply & distribution; D003268:Contraception Behavior / Q000523:psychology* / Q000706:statistics & numerical data; D004522:Educational Status; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D017533:Marital Status / Q000706:statistics & numerical data; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D008875:Middle Aged; D009042:Motivation; D010298:Parity; D015397:Program Evaluation; D012736:Sex Education / Q000379:methods*; D012725:Sexual Behavior / Q000523:psychology / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014504:Urban Health / Q000706:statistics & numerical data; D015024:Zambia