Finding a larger newsletter audience. For New York Methodist, new approach is worthwhile.
New York Methodist Hospital met the challenges of intense competition in the Brooklyn, N.Y., market by switching its quarterly newsletter to an insert in the local editions of national publications. By so doing, it multiplied distribution tenfold, improved its credibility and freed up staff time for other projects.
Botvin
J D
JD
D006786:Hospitals, Urban / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009519:New York City; D010506:Periodicals as Topic