title: Basic marketing 121. Long term care marketing is as easy as one-to-one.
authors.affiliation: Holleran Consulting, York, Pa., USA.
authors.forename: M
authors.initials: M
authors.lastname: Holleran
mesh_terms: D000368:Aged; D016852:Housing for the Elderly / Q000458:organization & administration*; D006801:Humans; D008134:Long-Term Care / Q000458:organization & administration; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D014481:United States