title: Where health care falls short. Tips on meeting the expectations of women.
abstract: The experts tell us how to adapt some basic marketing techniques and create new approaches in order to reach this influential market.
authors.forename: J
authors.initials: J
authors.lastname: Botvin
mesh_terms: D005260:Female; D006739:Hospital Administration; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000458:organization & administration*; D014481:United States; D014930:Women