Beyond the hype: a taxonomy of e-health business models.
This paper describes a business model of e-commerce, its application to health care, and the reasons why the health policy community should monitor its development. The business model identifies the market barriers health e-commerce firms must overcome and provides perspective on opportunities for building a health care data infrastructure that is capable of delivering both a private and a public good.
Parente
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Carlson School of Management, University of Minnesota, Minneapolis, USA. sparente@csom.umn.edu
D003132:Commerce; D003256:Community Participation; D019981:Health Care Sector / Q000458:organization & administration*; D006291:Health Policy; D006801:Humans; D020407:Internet; D017146:Models, Organizational; D011787:Quality of Health Care; D014481:United States