title: AMA launches partnership to lease physician database.
abstract: A joint venture is allowing the AMA to refine the physician data it sells to marketers. Physicians in the organization's heavily used database get some latitude in how information about them is distributed.
mesh_terms: D000574:American Medical Association; D003132:Commerce; D003299:Cooperative Behavior; D016208:Databases, Factual; D008389:Marketing of Health Services; D010820:Physicians; D012984:Software; D014481:United States