title: Evidence-based dentistry and esthetics.
abstract: Separating hype from the truth in dental marketing can be frustrating and it is difficult at best for the average dentist to evaluate the safety and efficacy of new products and techniques. Keynote clinicians are presenting information and influencing other dentists without the scientific evidence to support their claims. For the benefit of our patients, the system needs to change. It will not come soon, but until more evidence-based testing is commonplace and made readily available to the practicing dentist, most dentists will continue tradition-based practices.
authors.forename: B W
authors.initials: BW
authors.lastname: Small
mesh_terms: D003764:Dental Materials; D004341:Drug Evaluation; D004955:Esthetics, Dental; D019317:Evidence-Based Medicine; D006801:Humans; D008389:Marketing of Health Services; D010685:Philosophy, Dental
chemical_list: D003764:Dental Materials