title: Advertising, commercialism, and professionalism: a history of the ethics of advertising in dentistry.
abstract: The authors "read" the historical dental codes prohibiting advertising and the U. S. Supreme Court decision striking down prohibitions against advertising by lawyers in Arizona, and by extension, professional advertising generally. The arguments presented in defense of prohibiting professional advertising and the court's responses to each are presented in detail. The current ADA code is analyzed in this context.
authors.affiliation: New York University College of Dentistry, USA.
authors.forename: L
authors.initials: L
authors.lastname: Jerrold
authors.forename: H
authors.initials: H
authors.lastname: Karkhanehchi
mesh_terms: D000329:Advertising / Q000266:history* / Q000331:legislation & jurisprudence; D000571:American Dental Association / Q000266:history; D001130:Arizona; D004990:Ethics, Dental / Q000266:history*; D049672:History, 19th Century; D049673:History, 20th Century; D011215:Practice Management, Dental / Q000266:history*; D014481:United States