title: Marketing rules.
abstract: New research shows that the top-performing dot-coms aren't necessarily the ones with the best business models--they're the ones with the quickest, most responsive marketing.
authors.affiliation: McKinsey & Company, Toronto.
authors.forename: N
authors.initials: N
authors.lastname: Aufreiter
authors.forename: P Y
authors.initials: PY
authors.lastname: Ouillet
authors.forename: M K
authors.initials: MK
authors.lastname: Scott
mesh_terms: D003132:Commerce / Q000458:organization & administration* / Q000592:standards; D020407:Internet; D008389:Marketing of Health Services; D014481:United States