title: Hard to swallow. The high cost of direct-to-consumer advertising.
authors.forename: J
authors.initials: J
authors.lastname: Peters
mesh_terms: D000329:Advertising / Q000191:economics*; D003363:Cost Control / Q000639:trends; D016527:Drug Costs / Q000639:trends; D004345:Drug Industry / Q000191:economics*; D005544:Forecasting; D006801:Humans; D008910:Minnesota