Exposure of adolescent girls to cigar images in women's magazines, 1992-1998.
OBJECTIVE
This study assessed the exposure of adolescent girls to cigar images in women's magazines from 1992 to 1998.


METHODS
Data were obtained from the 5 women's magazines with the highest readership of adolescent girls.


RESULTS
We found a significant upward trend in cigar images portrayed in women's magazines and a significant increase in the portrayal of women cigar smokers over the period observed. Cigar images were less likely than cigarette images to promote tobacco or nontobacco products. Among advertisements, nearly all those that featured cigars promoted nontobacco products; advertisements featuring cigarettes overwhelmingly promoted tobacco products.


CONCLUSIONS
Between 1992 and 1998, adolescent readers of women's magazines were increasingly exposed to images of cigars.
Feit
M N
MN
Mailman School of Public Health, Columbia University, New York, NY, USA. monicafeit@yahoo.com
D000293:Adolescent; D005260:Female; D006801:Humans; D000329:Advertising / Q000706:statistics & numerical data / Q000639:trends; D001294:Attitude to Health; D008402:Mass Media / Q000706:statistics & numerical data / Q000639:trends; D009935:Organizational Affiliation / Q000706:statistics & numerical data / Q000639:trends; D010506:Periodicals as Topic / Q000706:statistics & numerical data / Q000639:trends; D000297:Psychology, Adolescent; D015980:Public Health Practice; D012907:Smoking / Q000208:ethnology / Q000523:psychology; D000074606:Smoking Prevention; D012922:Social Change; D062789:Tobacco Products; D014481:United States; D016387:Women's Health