title: Marketing vs. the 800-pound gorilla.
authors.affiliation: Durable Value Marketing, Golden, Colo., USA. Scottmac@ecentral.com
authors.forename: S
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D000329:Advertising; D002140:California; D003159:Community-Institutional Relations; D003299:Cooperative Behavior; D004465:Economic Competition; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000191:economics / Q000458:organization & administration*; D019982:Organizational Case Studies; D011788:Quality of Life