title: Low-key marketing--Craig Hospital. Consistent focus on the patient's healing.
abstract: Craig Hospital, in suburban Denver, was pushed into the limelight when survivors of the Columbine High School shootings were patients for rehabilitation. But high-profile cases are treated the same as all others by this world-renowned traumatic brain and spinal cord injury center: the well-being and recovery of the patient is never compromised for the sake of publicity. Ongoing marketing practices are decidedly low-key.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D001930:Brain Injuries / Q000534:rehabilitation*; D003120:Colorado; D006782:Hospitals, Special / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011641:Public Relations; D013119:Spinal Cord Injuries / Q000534:rehabilitation*