title: [Legal framework and strategy of the tobacco industry in relation to tobacco advertising in Spain].
abstract: Publicity is legally regulated in Spain, in order to avoid its misuse. Tobacco publicity is also under those regulation, having had the companies operating in this sector to adapt themselves through new strategies. In this work, the legal restrictions existing in Spain regarding publicity are analyzed, together with some of the strategies developed by tobacco companies in order to elude them. In this sense, and despite of the existing legal framework, it should be noticed that tobacco companies are cleverly taking advantage of the existence of legal loopholes in tobacco publicity to promote their products.
authors.affiliation: Escuela Nacional de Sanidad, Instituto de Salud Carlos III, Madrid.
authors.forename: J
authors.initials: J
authors.lastname: Elder
authors.forename: M
authors.initials: M
authors.lastname: Cortés Blanco
authors.forename: A
authors.initials: A
authors.lastname: Sarriá Santamera
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D006801:Humans; D013030:Spain; D019460:Tobacco Industry / Q000331:legislation & jurisprudence*
vernacular_title: Marco legislativo y estrategia de la industria tabaquera en relación a la publicidad del tabaco en España.