Low-key marketing--Craig Hospital. Consistent focus on the patient's healing.
Craig Hospital, in suburban Denver, was pushed into the limelight when survivors of the Columbine High School shootings were patients for rehabilitation. But high-profile cases are treated the same as all others by this world-renowned traumatic brain and spinal cord injury center: the well-being and recovery of the patient is never compromised for the sake of publicity. Ongoing marketing practices are decidedly low-key.
Botvin
J D
JD
D001930:Brain Injuries / Q000534:rehabilitation*; D003120:Colorado; D006782:Hospitals, Special / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011641:Public Relations; D013119:Spinal Cord Injuries / Q000534:rehabilitation*