Marketing rules.
New research shows that the top-performing dot-coms aren't necessarily the ones with the best business models--they're the ones with the quickest, most responsive marketing.
Aufreiter
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McKinsey & Company, Toronto.
Ouillet
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Scott
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MK
D003132:Commerce / Q000458:organization & administration* / Q000592:standards; D020407:Internet; D008389:Marketing of Health Services; D014481:United States