A core strategy--developing a brand. A health care organization that builds strong brand loyalty will ensure its position for the future.
Miller
D W
DW
dwmky@aol.com
D019981:Health Care Sector / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D010565:Persuasive Communication; D011357:Product Line Management; D014481:United States