The strategy behind Florida's "truth" campaign.
Crispin, Porter & Bogusky, Miami, Florida, USA. jhicks@cpbmiami.com
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D000293:Adolescent; D000294:Adolescent Behavior; D000329:Advertising; D005431:Florida / Q000453:epidemiology; D006266:Health Education; D006293:Health Promotion; D006801:Humans; D014029:Tobacco Use Disorder / Q000453:epidemiology / Q000517:prevention & control*