Achieving 'sustained customer satisfaction'.
Frate
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MA
Marketing Department, Quality Management Institute (QMI), Mississauga, Ontario, Canada. mfrate@qmi.com
D003132:Commerce / Q000592:standards*; D003258:Consumer Behavior; D017408:Guidelines as Topic; D009937:Organizational Objectives; D012015:Reference Standards; D017749:Total Quality Management; D014481:United States