A new frontier: applying comprehensive DM strategies to healthy members.
Extend disease management services to 'healthy' members. Why? Because with all the emphasis on high-cost, chronically ill patients, a health plan's most valuable asset is being ignored. At least that's the case being made by Nashville, TN-based American Healthways, which has rolled out a new program designed to put health plans in touch with all their members, not just the chronically ill. Through the use of predictive modeling, the program is designed to target higher risk members so preventive strategies can be employed.
D019468:Disease Management; D006293:Health Promotion; D006305:Health Status Indicators; D006801:Humans; D007449:Investments; D008389:Marketing of Health Services / Q000458:organization & administration; D008403:Mass Screening; D014481:United States