Marketing the GP/specialist referral system: an opportunity for the future.
Despite the predictions of some gloom casters, there is a strong economic future for dentistry. One of the ways to ensure this strength is to develop an enhanced integrated approach to the general practitioner/specialist referral system. This requires a planned marketing technique that draws the two practices--GP and specialist--into an alliance of greater understanding.
Manji
I
I
ExperDent Consultants Inc., 218-4940 No. 3 Road, Richmond BC V6X 3A5, Canada.
D019033:Delivery of Health Care, Integrated; D003729:Dental Care / Q000639:trends; D005544:Forecasting; D005792:General Practice, Dental / Q000193:education / Q000639:trends; D006301:Health Services Needs and Demand / Q000639:trends; D006801:Humans; D007400:Interprofessional Relations; D008389:Marketing of Health Services / Q000639:trends; D012017:Referral and Consultation / Q000639:trends; D013039:Specialties, Dental / Q000193:education / Q000639:trends