title: The challenge of marketing managed care.
authors: J W
authors: JW
authors: Jones
mesh_terms: D003258:Consumer Behavior; D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D009936:Organizational Innovation; D010934:Planning Techniques; D011641:Public Relations; D014481:United States