title: The case for persuasive health messages.
authors.forename: J K
authors.initials: JK
authors.lastname: Worden
authors.forename: B S
authors.initials: BS
authors.lastname: Flynn
mesh_terms: D015438:Health Behavior; D006266:Health Education; D006801:Humans; D010342:Patient Acceptance of Health Care; D010565:Persuasive Communication; D010817:Physician-Patient Relations