title: Trick or treat and ho, ho, ho! Marketing campaign for Emory ER reflects the holiday spirit.
abstract: Emoty Healthcare, Decatur, Georgia, develops a light-hearted campaign to run during the fall and winter holidays, promoting its Emory Dunwoody Medical Center emergency room.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D004636:Emergency Service, Hospital / Q000458:organization & administration*; D005845:Georgia; D006693:Holidays; D008389:Marketing of Health Services