title: Ethics competencies in the business of dentistry.
abstract: Ethics is the systematic study of human conduct examined in the light of moral values and principles. It is the most important competency in dentistry, in business, and in life. Competency in ethics requires an understanding of its accepted principles, and such competency is the obligation of every dental professional.
authors.affiliation: Problem Based Learning Program, University of Southern California School of Dentistry, USA. rosenblu@hsc.usc.edu
authors.forename: A B
authors.initials: AB
authors.lastname: Rosenblum
mesh_terms: D000329:Advertising; D004465:Economic Competition; D004990:Ethics, Dental; D006801:Humans; D007349:Insurance, Health, Reimbursement; D008389:Marketing of Health Services; D009014:Morals; D011215:Practice Management, Dental; D011361:Professional Competence; D012941:Social Responsibility