title: Be colorful and clever ... but please don't neglect the basics!
abstract: In a time when people were born, worked and grew old in the same community, they knew where to find the hospitals. Our informal survey indicates that marketers sometimes ignore the fact that a mobile population needs clear information about a hospital's location.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data*; D003625:Data Collection; D005843:Geography; D006764:Hospitals, Community / Q000458:organization & administration*; D007255:Information Services; D020407:Internet / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D014481:United States