title: "Ten best" new market icon for children's hospitals. Institutions promote designation internally, externally.
abstract: Institutions took different approaches to the honor of being named among the 10 best pediatric hospitals in the country. The most universal response was to celebrate the honor with employees through parties, banners and internal newsletters. Local news coverage was most welcome, too.
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D000329:Advertising; D000846:Anniversaries and Special Events; D002648:Child; D003142:Communication; D003625:Data Collection; D006776:Hospitals, Pediatric / Q000145:classification / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D011787:Quality of Health Care / Q000145:classification*; D014481:United States