title: North Memorial works for cancer. Winning campaign designed on short notice.
abstract: Gorgeous creatives, designed for North Memorial Health Care in Minnesota, prove effective and useful during a high-visibility fundraiser for breast cancer at Saks Fifth Avenue. They're recycled for later use in the hospital.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000846:Anniversaries and Special Events; D001943:Breast Neoplasms / Q000175:diagnosis* / Q000628:therapy*; D005260:Female; D005653:Fund Raising; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services; D008910:Minnesota