In New York, the early bird gets the holiday "plum." News releases bear fruit for N.Y. Weill Cornell Medical Center.
At N.Y. Weill Cornell Medical Center, the reach of media coverage is extended by timely news releases. Twice a year, the hospital sends out a packet of holiday-related feature story ideas. The result is excellent coverage during the holiday season and an ongoing working relationship in a highly competitive market.
Botvin
J D
JD
D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D006693:Holidays; D008389:Marketing of Health Services; D008402:Mass Media; D009519:New York City; D011641:Public Relations