title: In New York, the early bird gets the holiday "plum." News releases bear fruit for N.Y. Weill Cornell Medical Center.
abstract: At N.Y. Weill Cornell Medical Center, the reach of media coverage is extended by timely news releases. Twice a year, the hospital sends out a packet of holiday-related feature story ideas. The result is excellent coverage during the holiday season and an ongoing working relationship in a highly competitive market.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration*; D000329:Advertising; D006693:Holidays; D008389:Marketing of Health Services; D008402:Mass Media; D009519:New York City; D011641:Public Relations