title: Doing good & doing well.
abstract: Leaders cannot make the "business case" for community benefit in the traditional sense of near-term financial returns on investment. The concept of returns must be expanded to encompass more long-term--yet concrete and measurable--benefits that may be accrued both by nonprofit hospitals and local communities. Hospitals can "do well" economically through a more strategic approach to "doing good."
authors.affiliation: Public Health Institute in Alamo, California, USA.
authors.forename: K
authors.initials: K
authors.lastname: Barnett
authors.forename: M
authors.initials: M
authors.lastname: Pittman
mesh_terms: D018672:Community Health Planning; D003256:Community Participation; D003159:Community-Institutional Relations; D016520:Entrepreneurship; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D007449:Investments; D007857:Leadership; D017057:Medically Uninsured; D006278:Medicare / Q000331:legislation & jurisprudence; D009937:Organizational Objectives; D012941:Social Responsibility; D014481:United States