Health information on the Internet: accessibility, quality, and readability in English and Spanish.
BACKGROUND
Despite the substantial amount of health-related information available on the Internet, little is known about the accessibility, quality, and reading grade level of that health information.


OBJECTIVE
To evaluate health information on breast cancer, depression, obesity, and childhood asthma available through English- and Spanish-language search engines and Web sites.


METHODS
Three unique studies were performed from July 2000 through December 2000. Accessibility of 14 search engines was assessed using a structured search experiment. Quality of 25 health Web sites and content provided by 1 search engine was evaluated by 34 physicians using structured implicit review (interrater reliability >0.90). The reading grade level of text selected for structured implicit review was established using the Fry Readability Graph method.


METHODS
For the accessibility study, proportion of links leading to relevant content; for quality, coverage and accuracy of key clinical elements; and grade level reading formulas.


RESULTS
Less than one quarter of the search engine's first pages of links led to relevant content (20% of English and 12% of Spanish). On average, 45% of the clinical elements on English- and 22% on Spanish-language Web sites were more than minimally covered and completely accurate and 24% of the clinical elements on English- and 53% on Spanish-language Web sites were not covered at all. All English and 86% of Spanish Web sites required high school level or greater reading ability.


CONCLUSIONS
Accessing health information using search engines and simple search terms is not efficient. Coverage of key information on English- and Spanish-language Web sites is poor and inconsistent, although the accuracy of the information provided is generally good. High reading levels are required to comprehend Web-based health information.
Berland
G K
GK
RAND Health, Santa Monica, CA, USA. berland@rand.org
Elliott
M N
MN
Morales
L S
LS
Algazy
J I
JI
Kravitz
R L
RL
Broder
M S
MS
Kanouse
D E
DE
Muñoz
J A
JA
Puyol
J A
JA
Lara
M
M
Watkins
K E
KE
Yang
H
H
McGlynn
E A
EA
D003254:Consumer Advocacy; D003430:Cross-Sectional Studies; D004526:Efficiency; D006266:Health Education / Q000592:standards*; D007255:Information Services / Q000592:standards*; D020407:Internet; D007802:Language; D008490:Medical Informatics; D015203:Reproducibility of Results