Responding to the recruiting call. How Children's Hospital of Philadelphia seeks healthcare pros.
The global shortage of healthcare professionals has touched every healthcare institution, and despite its renown, Children's Hospital of Philadelphia (CHOP) is no exception. In fact, the hospital's strategic addition of suburban facilities has exacerbated the situation. The recruitment plan builds on a strong new image campaign, and sharpens the focus on nurses, student nurses and allied health professionals. Direct mail is used--a first for recruitment at CHOP. The hospital's Web site is used as well as postings on numerous Internet job boards. Finally, the campaign also uses more traditional methods, such as print advertising.
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D000329:Advertising; D006776:Hospitals, Pediatric; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D010560:Personnel Selection / Q000379:methods* / Q000458:organization & administration; D015143:Philadelphia; D000078329:Workforce