Pioneering hand transplant surgery at Jewish Hospital, Louisville. Transplant team uses hands-on approach with media.
The first hand transplant surgery in the U.S. was performed successfully at Jewish Hospital in Louisville, Ky., in 1999. The painstaking planning for news coverage also was a success, and the same basic media plan was used for this year's hand transplant surgery on a second patient.
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D063987:Hand Transplantation; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D007629:Kentucky; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D011357:Product Line Management; D011641:Public Relations; D014184:Transplantation, Homologous / Q000379:methods*