title: Marketing and the health B2C revenue promise.
authors.forename: S
authors.initials: S
authors.lastname: Heimoff
mesh_terms: D016520:Entrepreneurship; D019981:Health Care Sector / Q000639:trends; D020407:Internet / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D019982:Organizational Case Studies; D014481:United States