title: Marketing and branding your Centers of Excellence.
abstract: Branding your Centers of Excellence requires more than simply advertising. Developing a strong brand involves completing your due diligence. Adequate reparation and strategic planning will help your organization successfully navigate looming pitfalls, overcome competitive pressures, and make a direct hit with physicians and consumers.
authors.affiliation: Camden Group, El Segundo, California, USA.
authors.forename: K G
authors.initials: KG
authors.lastname: Herrod
mesh_terms: D000329:Advertising; D019985:Benchmarking; D002017:Budgets; D002755:Choice Behavior; D003256:Community Participation; D006739:Hospital Administration / Q000379:methods*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008511:Medicine / Q000592:standards*; D009275:Names; D011357:Product Line Management / Q000379:methods*; D011641:Public Relations; D013038:Specialization; D014481:United States