title: High-touch or high-tech marketing? Which way are we going? Both!
abstract: Concurrent trends are promoting two different approaches to healthcare marketing. Some organizations are showcasing their "tender loving care," while others are emphasizing their high-tech capabilities. Read about some examples of each, and then discover what's next!
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D008389:Marketing of Health Services / Q000379:methods / Q000639:trends*; D014481:United States