Doing good & doing well.
Leaders cannot make the "business case" for community benefit in the traditional sense of near-term financial returns on investment. The concept of returns must be expanded to encompass more long-term--yet concrete and measurable--benefits that may be accrued both by nonprofit hospitals and local communities. Hospitals can "do well" economically through a more strategic approach to "doing good."
Barnett
K
K
Public Health Institute in Alamo, California, USA.
Pittman
M
M
D018672:Community Health Planning; D003256:Community Participation; D003159:Community-Institutional Relations; D016520:Entrepreneurship; D006788:Hospitals, Voluntary / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D007449:Investments; D007857:Leadership; D017057:Medically Uninsured; D006278:Medicare / Q000331:legislation & jurisprudence; D009937:Organizational Objectives; D012941:Social Responsibility; D014481:United States