Reality TV positions heart center as cardiac care leader.
Saint Thomas Heart Institute, Nashville, Tenn., has a long history of successful cardiac care. More than 200,000 patients have been treated at Saint Thomas. Earlier this year the hospital launched a new branding campaign that features former patients who have bonded with the institution. These former patients were provided MiniDV video cameras to record their stories. The campaign has attracted considerable attention, including newspaper and TV news coverage.
Rees
T
T
D000329:Advertising; D002300:Cardiac Care Facilities / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D013690:Television; D013714:Tennessee