title: The way to create a competitive difference in a commodity world.
authors.affiliation: Kaye & Company, Inc., Chicago, USA. mail@kayeco.com
authors.forename: R L
authors.initials: RL
authors.lastname: Kaye
mesh_terms: D001698:Biomedical Engineering; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States