Corporate sponsorships: increasing your slice of the pie.
Organizations that sell sponsorship "properties" need to understand that when corporate donors give generously to causes, they do so with specific marketing objectives in mind.
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D003132:Commerce / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D020407:Internet; D009937:Organizational Objectives; D012456:Salaries and Fringe Benefits; D014481:United States