title: Corporate sponsorships: increasing your slice of the pie.
abstract: Organizations that sell sponsorship "properties" need to understand that when corporate donors give generously to causes, they do so with specific marketing objectives in mind.
authors.forename: M
authors.initials: M
authors.lastname: Munson
mesh_terms: D003132:Commerce / Q000458:organization & administration*; D005653:Fund Raising / Q000458:organization & administration*; D020407:Internet; D009937:Organizational Objectives; D012456:Salaries and Fringe Benefits; D014481:United States