title: Characteristics of an effective fund-raising letter.
abstract: When you set out to write a fund-raising letter, make sure you know precisely to whom you're writing and why--and be certain your letter makes that point just as clear to them as it is to you.
authors.forename: M
authors.initials: M
authors.lastname: Warwick
mesh_terms: D015709:Correspondence as Topic; D005653:Fund Raising / Q000458:organization & administration*; D006801:Humans; D010565:Persuasive Communication; D014481:United States