Consumers use Internet when sick, and they favor disease-specific Web sites.
Hospitals seeking to use their Web sites to build and maintain relationships with patients and their families will get the best results by providing in-depth, illness-specific content instead of news and wellness information.
D003625:Data Collection; D019468:Disease Management; D015285:Hospital-Patient Relations; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D010353:Patient Education as Topic / Q000379:methods*; D010358:Patient Participation / Q000639:trends*; D017060:Patient Satisfaction; D012648:Self Care; D014481:United States