title: Effect of large-scale social marketing of insecticide-treated nets on child survival in rural Tanzania.
abstract: BACKGROUND
  Insecticide-treated nets have proven efficacy as a malaria-control tool in Africa. However, the transition from efficacy to effectiveness cannot be taken for granted. We assessed coverage and the effect on child survival of a large-scale social marketing programme for insecticide-treated nets in two rural districts of southern Tanzania with high perennial malaria transmission.
  
  
  METHODS
  Socially marketed insecticide-treated nets were introduced step-wise over a 2-year period from May, 1997, in a population of 480000 people. Cross-sectional coverage surveys were done at baseline and after 1, 2, and 3 years. A demographic surveillance system (DSS) was set up in an area of 60000 people to record population, births, and deaths. Within the DSS area, the effect of insecticide-treated nets on child survival was assessed by a case-control approach. Cases were deaths in children aged between 1 month and 4 years. Four controls for each case were chosen from the DSS database. Use of insecticide-treated nets and potential confounding factors were assessed by questionnaire. Individual effectiveness estimates from the case-control study were combined with coverage to estimate community effectiveness.
  
  
  RESULTS
  Insecticide-treated net coverage of infants in the DSS area rose from less than 10% at baseline to more than 50% 3 years later. Insecticide-treated nets were associated with a 27% increase in survival in children aged 1 month to 4 years (95% CI 3-45). Coverage in such children was higher in areas with longer access to the programme. The modest average coverage achieved by 1999 in the two districts (18% in children younger than 5 years) suggests that insecticide-treated nets prevented 1 in 20 child deaths at that time.
  
  
  CONCLUSIONS
  Social marketing of insecticide-treated nets has great potential for effective malaria control in rural African settings.
authors: Ifakara Health Research and Development Centre, PO Box 53, Ifakara, Tanzania. dajobelo@aol.com
authors: J R
authors: JR
authors: Schellenberg
authors: S
authors: S
authors: Abdulla
authors: R
authors: R
authors: Nathan
authors: O
authors: O
authors: Mukasa
authors: T J
authors: TJ
authors: Marchant
authors: N
authors: N
authors: Kikumbih
authors: A K
authors: AK
authors: Mushi
authors: H
authors: H
authors: Mponda
authors: H
authors: H
authors: Minja
authors: H
authors: H
authors: Mshinda
authors: M
authors: M
authors: Tanner
authors: C
authors: C
authors: Lengeler
mesh_terms: D001512:Bedding and Linens; D016022:Case-Control Studies; D002675:Child, Preschool; D015986:Confounding Factors, Epidemiologic; D005260:Female; D006801:Humans; D007223:Infant; D007306:Insecticides; D008288:Malaria / Q000453:epidemiology / Q000401:mortality / Q000517:prevention & control*; D008297:Male; D008389:Marketing of Health Services; D009032:Mosquito Control / Q000379:methods; D011159:Population Surveillance; D012424:Rural Population; D012959:Socioeconomic Factors; D015996:Survival Rate; D013636:Tanzania / Q000453:epidemiology
chemical_list: D007306:Insecticides