Implementing a community-based social marketing project to improve agricultural worker health.
The Together for Agricultural Safety project is a community-based social marketing project working to reduce the adverse health effects of pesticide exposure among fernery and nursery workers in Florida. In 3 years, the collaboration between university and community researchers has embodied many of the principles of community-based research while completing multiple stages of formative data collection required for a social marketing project. This hybrid approach to developing a health intervention for a minority community has been successful in its early stages because the community partners are organized, empowered, and motivated to execute research activities with the assistance of academic partners. However, this work has also been labor intensive and costly. This article describes the lessons learned by project partners and considers the limitations of this approach for agricultural health research.
Flocks
J
J
Department of Health Policy and Epidemiology, College of Medicine, University of Florida, 1329 SW 16th St., Gainesville, FL 32608, USA. jflocks@hpe.ufl.edu
Clarke
L
L
Albrecht
S
S
Bryant
C
C
Monaghan
P
P
Baker
H
H
D000328:Adult; D000383:Agriculture; D003159:Community-Institutional Relations; D003625:Data Collection; D004641:Emigration and Immigration; D004782:Environmental Health; D017144:Focus Groups; D006293:Health Promotion; D006801:Humans; D008389:Marketing of Health Services; D008875:Middle Aged; D008913:Minority Groups; D016273:Occupational Exposure; D010575:Pesticides / Q000009:adverse effects*; D016730:Program Development; D015397:Program Evaluation
D010575:Pesticides