title: Heavy message. Detroit-area system's ads successful, but docs, others wary of tone.
authors: J
authors: J
authors: Tieman
mesh_terms: D000329:Advertising / Q000379:methods*; D001291:Attitude of Health Personnel; D002983:Clinical Competence; D003406:Credentialing / Q000592:standards; D006786:Hospitals, Urban / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008505:Medical Staff, Hospital / Q000592:standards; D008824:Michigan; D011845:Radio