The design of a corporate identity for a department of medical illustration: a case study.
This paper outlines the author's attempt to design and introduce a corporate identity into the Department of Medical Illustration at the South Buckinghamshire NHS Trust. It is intended to furnish the reader with an insight into the process of designing a corporate identity and to relate one department's experience. This may be useful for those who wish to develop a corporate identity of their own or contribute, as a department, towards an identity for their own Trust or other institution. A major change in government policy about the identity of NHS Trusts has meant that use of the department's new logo has had to be abandoned in favour of the new NHS corporate identity.
Thompson
G
G
Department of Medical Photography, Wycombe General Hospital, Queen Alexandra Road, High Wycombe, Buckinghamshire HP11 2TT, UK. geraldinethompson@sbnsht.ftech.co.uk
D004739:England; D006748:Hospital Departments / Q000458:organization & administration*; D006779:Hospitals, Public / Q000458:organization & administration; D008488:Medical Illustration; D015279:Organizational Culture; D011641:Public Relations; D013222:State Medicine / Q000458:organization & administration