title: Marketing in today's health care environment.
abstract: The application of health care marketing is seen as a relatively recent phenomenon. Marketing is discussed as a sophisticated managerial tool that includes five critical components: product, price, place, promotion, and partners. The triumvirate of health care decision makers (i.e., patients, insurance organizations, and employers) are examined vis-à-vis these five components.
authors: Health Services Administration Program, University of Central Florida, Orlando, Florida, USA.
authors: A
authors: A
authors: Liberman
authors: T M
authors: TM
authors: Rotarius
mesh_terms: D003258:Consumer Behavior; D004465:Economic Competition; D004651:Employment; D006298:Health Services Administration / Q000191:economics*; D006801:Humans; D007343:Insurance Carriers; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D017060:Patient Satisfaction; D014481:United States