title: Customer for life: marketing oral health care to older adults.
abstract: Respect for and awareness of the needs of older patients from dental office staff will help such patients feel welcome in a practice. Marketing to older patients is built upon this foundation. In addition, there are other strategies for internal and external marketing aimed at older people. This article addresses the concept of turning aging patients into "customers for life."
authors: Baylor College of Dentistry, Dallas, USA.
authors: L C
authors: LC
authors: Niessen
mesh_terms: D000368:Aged; D000369:Aged, 80 and over; D001294:Attitude to Health; D016321:Dental Care for Aged; D003797:Dental Staff; D003812:Dentist-Patient Relations; D005260:Female; D015438:Health Behavior; D006801:Humans; D008019:Life Style; D008297:Male; D008389:Marketing of Health Services; D008875:Middle Aged; D009059:Mouth Diseases / Q000517:prevention & control; D009909:Oral Health; D010347:Patient Care Planning; D011369:Professional-Patient Relations; D018570:Risk Assessment; D013997:Time Factors; D014076:Tooth Diseases / Q000517:prevention & control