Delnor-Community marketing shows hospital's human side.
Delnor-Community Hospital, Geneva, Ill., used cable TV, outdoor boards and regional newspapers to introduce a new logo and themeline. The logo is usually described as "two ascending wings," and it conveys a lot of messages. Advertising features physicians and their compassionate, human approach.
D000329:Advertising; D004645:Empathy; D006744:Hospital Bed Capacity, 100 to 299; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D007087:Illinois; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D011357:Product Line Management; D013690:Television