title: How to build patient loyalty.
abstract: When it comes to judging the quality of dental care they receive, patients often rely on more than the dental care itself. Patients judge quality by what they can see, touch, feel, and sense. A quality practice dedicated to nurturing loyal patients must create an environment that, in the eyes and perception of its patients, stands apart it from the competition. Many of today's service corporations can teach us how to market our practices and services and, in turn, keep our patients happy with their dental care and all aspects of the dental care experience.
authors.affiliation: University of the Pacific School of Dentistry, San Pablo, California, USA.
authors.forename: W A
authors.initials: WA
authors.lastname: van Dyk
authors.forename: C
authors.initials: C
authors.lastname: Dumas
mesh_terms: D003812:Dentist-Patient Relations; D006801:Humans; D008389:Marketing of Health Services; D011215:Practice Management, Dental