title: 20 years of health care marketing.
authors.affiliation: Beckham Company, a Whitefish Bay, Wisconsin, USA. beckhamco@compuserve.com
authors.forename: D
authors.initials: D
authors.lastname: Beckham
mesh_terms: D006739:Hospital Administration; D008389:Marketing of Health Services / Q000379:methods*; D010934:Planning Techniques; D014481:United States