Louisiana hospital's wellness center popular for health maintenance. East Jefferson General focuses on those 50 and over.
East Jefferson General Hospital in Metairie, La., conducted comprehensive research prior to developing its new Wellness Center. Newspaper, direct mail and internal publications advertising boosted interest, as did employees wearing "Ask Me About The Wellness Center" buttons. Through satellite sales offices in the hospital and at a local shopping mall, more than 900 people purchased memberships before the center opened, and now an average of 600 to 700 people visit the center daily.
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East Jefferson General Hospital, 4200 Houma Boulevard, Metairie, LA 70006, USA.
D000368:Aged; D003159:Community-Institutional Relations; D020446:Fitness Centers / Q000458:organization & administration*; D005653:Fund Raising; D006745:Hospital Bed Capacity, 300 to 499; D006754:Hospital Restructuring / Q000458:organization & administration*; D006801:Humans; D008145:Louisiana; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged