title: Cleveland Clinic television series enhances branding in active market.
abstract: "Medical Miracles" premiered April 26. It is an information-packed series of programs showcasing The Cleveland Clinic's advanced medical practices. The Cleveland Clinic teamed with local NBC-affiliate, WKYC to develop half-hour shows on topics including neuro-sciences, orthopedics, eye, heart, pediatrics and cancer. As of this writing, three of the half-hour shows already have aired. They will resume in September, October and November, following a summer break. The collaboration is a healthy prospect all the way around. For Cleveland Clinic, it provides highly credible  visibility in a    competitive marketplace. And, according  to WKYC president and general manager, Brooke Spectorsky, " Medical news and information is a high priority among our viewers."
authors.forename: T
authors.initials: T
authors.lastname: Rees
mesh_terms: D003159:Community-Institutional Relations; D006770:Hospitals, Group Practice / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009820:Ohio; D010565:Persuasive Communication; D013690:Television