title: MountainStar Healthcare makes a unique appeal to healthcare brokers. Improves recognition in a competitive market.
abstract: MountainStar Healthcare, the Utah segment of HCA (The Healthcare Company), partnered with the health plans that shared a common interest: all were in competition with multi-state Intermountain Health Care. Mountain Star promoted its outstanding record of service--to healthcare brokers! An information kit, including a "Quality Report Card" and cost analysis proved to be an effective tool.
authors.affiliation: MountainStar Healthcare, Old Mill Medical Center, 6030 South 3000 East, Salt Lake City, Utah 84121, USA.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D004465:Economic Competition; D006801:Humans; D008329:Managed Care Programs / Q000592:standards*; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000592:standards*; D019984:Quality Indicators, Health Care; D014481:United States; D014589:Utah