Cutting through the e-maze: marketing strategy (Part I).
If we, as development officers, are doing our job properly, we should be getting to know our donors in the early stages of their giving pattern when he/she is in good health and their giving potential is maximized. During these years, emphasis should be placed on donor acquisition and retention.
Baker
T
T
D003142:Communication; D017598:Efficiency, Organizational; D005653:Fund Raising / Q000379:methods*; D017408:Guidelines as Topic; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D009939:Organizations, Nonprofit / Q000191:economics; D010934:Planning Techniques; D014481:United States