title: Reading between the lines: direct-to-consumer advertising of genetic testing.
authors.forename: S C
authors.initials: SC
authors.lastname: Hull
authors.forename: K
authors.initials: K
authors.lastname: Prasad
mesh_terms: D000329:Advertising / Q000592:standards*; D024682:BRCA2 Protein; D001943:Breast Neoplasms / Q000235:genetics; D005260:Female; D019398:Genes, BRCA1; D020022:Genetic Predisposition to Disease; D005820:Genetic Testing; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards*; D009363:Neoplasm Proteins / Q000235:genetics; D019982:Organizational Case Studies; D011634:Public Health; D014157:Transcription Factors / Q000235:genetics; D014481:United States
chemical_list: D024682:BRCA2 Protein; D009363:Neoplasm Proteins; D014157:Transcription Factors