title: Cutting through the e-maze: marketing strategy (Part I).
abstract: If we, as development officers, are doing our job properly, we should be getting to know our donors in the early stages of their giving pattern when he/she is in good health and their giving potential is maximized. During these years, emphasis should be placed on donor acquisition and retention.
authors.forename: T
authors.initials: T
authors.lastname: Baker
mesh_terms: D003142:Communication; D017598:Efficiency, Organizational; D005653:Fund Raising / Q000379:methods*; D017408:Guidelines as Topic; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D009939:Organizations, Nonprofit / Q000191:economics; D010934:Planning Techniques; D014481:United States