title: Why optometrists need to market.
authors.affiliation: New England College of Optometry, USA.
authors.forename: G
authors.initials: G
authors.lastname: Moss
authors.forename: P
authors.initials: P
authors.lastname: Shaw
mesh_terms: D019981:Health Care Sector / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D009907:Optometry / Q000379:methods* / Q000639:trends; D020399:Practice Management / Q000639:trends; D011364:Professional Practice / Q000639:trends