title: Medicare HMO marketing and information: keeping the focus on what consumers need.
abstract: Across the country, Medicare beneficiaries face complicated choices about health insurance and HMOs, but too often they lack the information they need to make good decisions.  Instead, they rely on marketing information that is frequently inadequate, sometimes downright misleading.  This issue of States of Health looks at efforts to improve the ways that HMOs market their Medicare plans and assesses whether "choice" really benefits beneficiaries.
mesh_terms: D014487:Centers for Medicare and Medicaid Services, U.S.; D002755:Choice Behavior; D003254:Consumer Advocacy; D006279:Health Maintenance Organizations / Q000331:legislation & jurisprudence; D006801:Humans; D019458:Insurance Coverage; D008389:Marketing of Health Services / Q000191:economics / Q000331:legislation & jurisprudence / Q000379:methods; D006278:Medicare; D014481:United States