Will database marketing work in health care? The experts debate whether it exists and if health care can benefit from it.
Hallick
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Lee
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McKenna
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D003256:Community Participation; D003628:Database Management Systems / Q000706:statistics & numerical data*; D003695:Delivery of Health Care / Q000639:trends; D006801:Humans; D007253:Information Centers; D016247:Information Storage and Retrieval; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States