Communicating science: from the laboratory bench to the breakfast table.
If we are to maintain public appreciation and support for our scientific enterprise, we need to pay more attention to translating the benefits and grandeur of science into the language of broader society. Both educators and journalists have a role to play in communicating the achievements of science, but scientists must recognize that we have a responsibility to increase the availability and salience of science to the public.
Hendrix
M J
MJ
Federation of American Societies for Experimental Biology, USA. mary-hendrix@uiowa.edu
Campbell
P W
PW
D018156:Journalism, Medical; D008402:Mass Media; D013677:Medical Laboratory Science / Q000193:education*; D011641:Public Relations; D012106:Research / Q000193:education; D012586:Science / Q000193:education*