The changing face of pharmaceutical advertising. A look at medical journals reveals a new era in advertising.
Weeks
W B
WB
Dartmouth Medical School, USA. william.b.weeks@dartmouth.edu
Wallace
A E
AE
Kimberly
B C
BC
D000329:Advertising / Q000706:statistics & numerical data / Q000639:trends*; D015706:Bibliometrics; D004345:Drug Industry / Q000639:trends*; D004363:Drug Utilization; D006801:Humans; D008389:Marketing of Health Services; D010506:Periodicals as Topic / Q000706:statistics & numerical data*; D010565:Persuasive Communication; D014481:United States