title: Evaluating a fear appeal message to reduce alcohol use among "Greeks".
abstract: OBJECTIVE
  To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model.
  
  
  METHODS
  A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations.
  
  
  RESULTS
  Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message.
  
  
  CONCLUSIONS
  Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
authors.affiliation: Illinois Alcoholism and Drug Dependence Association, Springfield, USA.
authors.forename: S
authors.initials: S
authors.lastname: Moscato
authors.forename: D R
authors.initials: DR
authors.lastname: Black
authors.forename: C L
authors.initials: CL
authors.lastname: Blue
authors.forename: M
authors.initials: M
authors.lastname: Mattson
authors.forename: R A
authors.initials: RA
authors.lastname: Galer-Unti
authors.forename: D C
authors.initials: DC
authors.lastname: Coster
mesh_terms: D000293:Adolescent; D000328:Adult; D000437:Alcoholism / Q000208:ethnology* / Q000517:prevention & control*; D002391:Catchment Area, Health; D005239:Fear; D005260:Female; D006115:Greece / Q000208:ethnology; D006293:Health Promotion; D006801:Humans; D008297:Male; D011795:Surveys and Questionnaires; D014481:United States / Q000453:epidemiology