title: The changing face of pharmaceutical advertising. A look at medical journals reveals a new era in advertising.
authors.affiliation: Dartmouth Medical School, USA. william.b.weeks@dartmouth.edu
authors.forename: W B
authors.initials: WB
authors.lastname: Weeks
authors.forename: A E
authors.initials: AE
authors.lastname: Wallace
authors.forename: B C
authors.initials: BC
authors.lastname: Kimberly
mesh_terms: D000329:Advertising / Q000706:statistics & numerical data / Q000639:trends*; D015706:Bibliometrics; D004345:Drug Industry / Q000639:trends*; D004363:Drug Utilization; D006801:Humans; D008389:Marketing of Health Services; D010506:Periodicals as Topic / Q000706:statistics & numerical data*; D010565:Persuasive Communication; D014481:United States