title: The coordinated development approach.
abstract: A development office desires to emphasize major and planned gifts in order to build the results of its fund raising. Many institutions now have separated the three programs of giving and operate each as a separate entity. While there are certain unique steps that need to be taken for each program, the linkage and even overlap of these sources of revenue need to be crafted into a development operation.
authors.forename: D
authors.initials: D
authors.lastname: Schmitz
mesh_terms: D017598:Efficiency, Organizational; D005653:Fund Raising / Q000458:organization & administration*; D009939:Organizations, Nonprofit / Q000191:economics*; D014481:United States