Valuing the donor more than the donation.
The "valuing the donor more than the donation" approach is based on a respect for each individual donor and their needs. In order for the long-term value of the donor/charity partnership to be realized, there must first be an appreciation of the need for a carefully cultivated relationship.
Walker
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D005653:Fund Raising / Q000379:methods / Q000458:organization & administration*; D006801:Humans; D007398:Interpersonal Relations; D009939:Organizations, Nonprofit / Q000191:economics*; D014481:United States