title: Forecasting the health care future. Futurescan 2001 and its implications for health care marketing.
abstract: In his new book, futurist Russell C. Coile Jr. presents predictions about seven aspects of health care for the next five years. Aided by a panel of health care experts, he analyzes likely developments in health care consumerism, technology, managed care, and other areas that raise a number of issues for health care marketers. Even if only a few of these predictions come true, marketers will be forced to rethink some of their techniques to adapt to this rapidly changing environment.
mesh_terms: D003256:Community Participation; D003695:Delivery of Health Care / Q000639:trends*; D019033:Delivery of Health Care, Integrated / Q000639:trends; D003697:Delphi Technique; D005377:Financial Management, Hospital / Q000639:trends; D005544:Forecasting; D006291:Health Policy / Q000639:trends; D006280:Health Workforce / Q000639:trends; D006801:Humans; D008329:Managed Care Programs / Q000639:trends; D008389:Marketing of Health Services / Q000639:trends*; D012922:Social Change; D013672:Technology / Q000639:trends; D014481:United States