title: Getting to know the women's health care segment. Meeting women's needs means raising the marketing bar.
authors.affiliation: Stichler Group, San Diego, USA. patlooker@aol.com
authors.forename: P A
authors.initials: PA
authors.lastname: Looker
authors.forename: J F
authors.initials: JF
authors.lastname: Stichler
mesh_terms: D003657:Decision Making; D005260:Female; D006801:Humans; D007857:Leadership; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D014481:United States; D014932:Women's Health Services / Q000458:organization & administration*