title: Will database marketing work in health care? The experts debate whether it exists and if health care can benefit from it.
authors.forename: J
authors.initials: J
authors.lastname: Hallick
authors.forename: L
authors.initials: L
authors.lastname: Lee
authors.forename: M
authors.initials: M
authors.lastname: McKenna
mesh_terms: D003256:Community Participation; D003628:Database Management Systems / Q000706:statistics & numerical data*; D003695:Delivery of Health Care / Q000639:trends; D006801:Humans; D007253:Information Centers; D016247:Information Storage and Retrieval; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States