title: Maximizing the value of health care. Rather than focus on cutting costs, try charging more for a better experience.
abstract: Rather than focus on cutting costs, try charging more for a better experience. You'll improve the bottom line, but you'll also put the health care focus back where it belongs: on the consumer--the health and happiness of your patients.
authors.affiliation: Yamamoto Moss, Minneapolis, Minnesota, USA. dnorton@yamamoto-moss.com
authors.forename: D W
authors.initials: DW
authors.lastname: Norton
authors.forename: J
authors.initials: J
authors.lastname: Curtiss
authors.forename: J
authors.initials: J
authors.lastname: Hart
mesh_terms: D005249:Fees and Charges; D006272:Health Facility Environment / Q000191:economics*; D006297:Health Services Accessibility; D015285:Hospital-Patient Relations; D006801:Humans; D009936:Organizational Innovation; D017060:Patient Satisfaction / Q000191:economics*; D010817:Physician-Patient Relations; D017749:Total Quality Management / Q000191:economics* / Q000379:methods; D014481:United States