title: EU's anti-smoking stance needs to be more than frightening.
authors.forename: T M
authors.initials: TM
authors.lastname: Marteau
authors.forename: S
authors.initials: S
authors.lastname: Hall
mesh_terms: D005062:European Union; D006266:Health Education / Q000379:methods*; D006801:Humans; D016540:Smoking Cessation / Q000379:methods*