title: Storytelling should be targeted where it is known to have greatest added value.
authors.affiliation: Primary Care and Population Sciences, UCLMS, London, UK. p.greenhalgh@pcps.ucl.ac.uk
authors.forename: T
authors.initials: T
authors.lastname: Greenhalgh
mesh_terms: D000739:Anecdotes as Topic; D004501:Education, Medical / Q000379:methods*; D006801:Humans; D011361:Professional Competence