title: Cigar magazines: using tobacco to sell a lifestyle.
abstract: OBJECTIVE
  To assess the content of two cigar "lifestyle" magazines, Cigar Aficionado and Smoke.
  
  
  METHODS
  Content analysis of cigar focused articles.
  
  
  METHODS
  Cigar focused articles (n = 353) from Cigar Aficionado and Smoke magazines.
  
  
  METHODS
  Primary focus; mention of health effects, environmental tobacco smoke, or scientific research; quotation and description of individuals; characteristics such as sex, age, ethnicity, smoking status, affiliation, and stance towards cigars; and overall image of cigars.
  
  
  RESULTS
  Cigar business-focused articles were the largest category (40%, n = 143), followed by articles about cigar events (12%, n = 42). Notable were articles featuring cigar benefits to raise money for health charities. Celebrities were featured in 34% (n = 121) of articles and 96% (n = 271) favoured cigar use. Only four (1%) articles featured health effects of cigars as a primary focus.
  
  
  CONCLUSIONS
  Cigar Aficionado and Smoke broke new ground in tobacco marketing by combining promotion of product, lifestyle, and industry in the same vehicle and linking the medium directly to product related events that extended its reach. The creation and marketing of new tobacco use sites challenges the increasing "isolation" of smokers, and positions cigar use as a socially welcome relief from restrictions. Public health advocates should anticipate and challenge other new tobacco marketing vehicles as communications technologies advance and public spaces for smoking shrink.
authors.affiliation: Institute for Health Policy Studies, University of California, San Francisco, San Francisco, California 94143-0936, USA.
authors.forename: L D
authors.initials: LD
authors.lastname: Wenger
authors.forename: R E
authors.initials: RE
authors.lastname: Malone
authors.forename: A
authors.initials: A
authors.lastname: George
authors.forename: L A
authors.initials: LA
authors.lastname: Bero
mesh_terms: D000329:Advertising; D005260:Female; D015438:Health Behavior; D006801:Humans; D008019:Life Style; D008297:Male; D010506:Periodicals as Topic / Q000639:trends*; D011641:Public Relations; D019460:Tobacco Industry / Q000639:trends*; D014029:Tobacco Use Disorder / Q000523:psychology