title: New York system vs. challengers. Public hospitals face down privates in $3.5 million campaign.
abstract: New York City Health and Hospitals Corp. (HHC) reacts to new competition from private hospitals. a result of drastic changes in the state's healthcare program for Medicaid patients. Read about HHC's commitment of $5 million to advertising, including a $3.5 million multi-media campaign to enhance the image and increase awareness of its 11 acute care hospitals and related facilities.
authors.forename: J D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D004465:Economic Competition; D006773:Hospitals, Municipal / Q000458:organization & administration*; D016304:Hospitals, Private / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods*; D009519:New York City; D011357:Product Line Management / Q000191:economics / Q000379:methods*