title: Media reaction to a SETI success.
abstract: Consideration of the reaction to a SETI detection by the media, and the effect this will have on the public, is more than mere sociological speculation. An accurate forecast of the media's interest can lead to actions that will help ensure that correct and comprehensible information reaches the public. This is most critical in the first few weeks following a discovery. While a widely accepted protocol for dealing with a detection exists in the "Declaration of Principles Following the Detection of Extraterrestrial Intelligence," it gives scant consideration to the fact that the actual situation will be chaotic and not subject to easy control. The 1996 story about the possible discovery of martian microfossils has provided a useful precedent for what will happen if astronomers uncover the existence of alien intelligence.
authors.affiliation: SETI Institute, Mountain View, California 94043, USA.
authors.forename: G S
authors.initials: GS
authors.lastname: Shostak
mesh_terms: D001256:Astronomy / Q000295:instrumentation / Q000379:methods / Q000458:organization & administration; D003142:Communication; D018559:Exobiology / Q000295:instrumentation / Q000379:methods / Q000458:organization & administration / Q000592:standards*; D005118:Extraterrestrial Environment; D005580:Fossils; D019983:Guideline Adherence; D018535:Mars; D008402:Mass Media; D019110:Meteoroids; D009524:Newspapers as Topic; D011640:Public Policy; D013690:Television