title: Not-so-simple Simon.
authors.affiliation: School of Medical Education, Faculty of Medicine, University of New South Wales, Sydney. ken.cox@unsw.edu.au
authors.forename: K R
authors.initials: KR
authors.lastname: Cox
mesh_terms: D003657:Decision Making; D004467:Economics / Q000266:history; D049673:History, 20th Century; D009613:Nobel Prize; D014481:United States