title: Gift planning in the year 2010: imagine the unimaginable. 2.
abstract: Philanthropy in general, and fund raising in particular, is changing. Such change is more radical than most recognize and certainly faster than most organizations are prepared for. Those that anticipate the change and adjust to it have a good chance of thriving. Those that fail to do so will struggle and may become irrelevant.
authors.forename: D K
authors.initials: DK
authors.lastname: Freeman
mesh_terms: D002608:Charities / Q000191:economics*; D005544:Forecasting; D005653:Fund Raising / Q000379:methods* / Q000639:trends; D006788:Hospitals, Voluntary / Q000191:economics; D006801:Humans; D009939:Organizations, Nonprofit / Q000191:economics*; D011332:Privatization; D019464:Tax Exemption; D014481:United States