title: Essential data for fund raising executives: what you don't know can hurt you.
abstract: The collecting, maintaining and dispensing of data is not a topic for the timid. Data collection can be a fundamental tool or an insidious fifth column within an organization. Fund-raising execs and CEOs will inevitably meet this issue, either head on through foresight and planning, or unexpectedly by means of a distressed donor or angry prospect.
authors.forename: R G
authors.initials: RG
authors.lastname: Swanson
mesh_terms: D003625:Data Collection; D003628:Database Management Systems; D017598:Efficiency, Organizational; D005653:Fund Raising / Q000379:methods*; D017408:Guidelines as Topic; D009939:Organizations, Nonprofit / Q000191:economics*; D010934:Planning Techniques; D014481:United States