title: Letter-opening copy: what TV journalists can teach us about teasing donors, and getting them to open our mail.
authors.affiliation: Roscoebarnes@innernet.net
authors.forename: R
authors.initials: R
authors.lastname: Barnes
mesh_terms: D015709:Correspondence as Topic; D005653:Fund Raising / Q000379:methods*; D017408:Guidelines as Topic; D006801:Humans; D010565:Persuasive Communication; D013690:Television; D014481:United States