The self-pay personal assistance market: make it your business.
To be successful in reaching the self-pay market, providers must take a variety of steps, including expanding their service capability, developing an effective marketing strategy, and raising capital to finance service expansion costs.
Caro
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Gerontology Institute at the University of Massachusetts-Boston, USA. frank.caro@umb.edu
Trier
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K
Brungo
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D000368:Aged; D003710:Demography; D005376:Financial Management; D005382:Financing, Personal; D006699:Home Care Services / Q000191:economics* / Q000458:organization & administration; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D006278:Medicare; D010934:Planning Techniques; D014481:United States