title: The self-pay personal assistance market: make it your business.
abstract: To be successful in reaching the self-pay market, providers must take a variety of steps, including expanding their service capability, developing an effective marketing strategy, and raising capital to finance service expansion costs.
authors.affiliation: Gerontology Institute at the University of Massachusetts-Boston, USA. frank.caro@umb.edu
authors.forename: F G
authors.initials: FG
authors.lastname: Caro
authors.forename: K
authors.initials: K
authors.lastname: Trier
authors.forename: D
authors.initials: D
authors.lastname: Brungo
mesh_terms: D000368:Aged; D003710:Demography; D005376:Financial Management; D005382:Financing, Personal; D006699:Home Care Services / Q000191:economics* / Q000458:organization & administration; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D006278:Medicare; D010934:Planning Techniques; D014481:United States