title: [History of a wholesaler: CERP-Rouen].
abstract: MCPR (Mutuelle cooperative pharmaceutique rouennaise) was created in November 1919 and furnished specialities to pharmacists in Haute-Normandie. It moved to various places and finally was situated in 1939 rue des Augustins, where its central office is still nowadays. During World-War II, many difficulties occurred: fire in 1940, bombing in 1944, great lack of possibilities. After peace, it took benefit of the great increase of its market. It worked for the grouping of wholesalers companies and became in 1965 CERP-Rouen. It strenghtened its internal growth by creating new sites and introducing new techniques: teletransmission computer networks, officinal PC. Since 1969 to 1986, nine wholesalers were partially or totally incorporated in the group and CERP got to a national position: 34 agencies, 6,000 members, 1010 FF. Since 1986, it reached the European level (Belgium, Spain, Poland) and overseas departments (Martinique-Guyane).
authors.forename: J
authors.initials: J
authors.lastname: Petit
mesh_terms: D003132:Commerce / Q000266:history*; D004345:Drug Industry / Q000266:history*; D017850:Economics, Pharmaceutical / Q000266:history*; D005602:France; D049673:History, 20th Century
vernacular_title: Histoire d'un grossiste-repartiteur: la CERP-Rouen.