title: [About the medical advertising].
abstract: The article is the part of the author's doctor thesis. She has presented in historical bearing the evolution of opinions started from the advertising of commercial character: the advertising of medicine produced by a physician, his special abilities etc. to the regulated by strict guidelines issued by the chambers of physicians = informations, necessary for the patients. Presenting in detail the rules binding in this range the author quite sceptically is treating their real observation in past.
authors.affiliation: Klinika Połoznictwa i Perinatologii PAM, Szczecin.
authors.forename: A
authors.initials: A
authors.lastname: Kordek
mesh_terms: D000329:Advertising / Q000266:history*; D049672:History, 19th Century; D049673:History, 20th Century; D008511:Medicine; D011044:Poland
vernacular_title: O reklamie lekarskiej w Polsce.