The appropriateness of fear appeal use for health care marketing to the elderly: is it OK to scare granny?
D000329:Advertising; D000367:Age Factors; D000368:Aged; D001519:Behavior; D032763:Behavior Control; D003071:Cognition; D003142:Communication; D032882:Comprehension; D003695:Delivery of Health Care; D004467:Economics; D004864:Equipment and Supplies; D028663:Ethical Theory; D004989:Ethics; D006801:Humans; D007221:Industry; D007348:Insurance, Health; D013315:Stress, Psychological; D014481:United States
Health Care and Public Health