title: Improving the evaluation of health promotion messages.
authors.forename: J
authors.initials: J
authors.lastname: Crawford
authors.forename: J
authors.initials: J
authors.lastname: Sergeant
mesh_terms: D006293:Health Promotion / Q000592:standards*; D006801:Humans; D009517:New South Wales; D010565:Persuasive Communication; D015397:Program Evaluation; D000074606:Smoking Prevention