title: Yes, qualitative methods are often misunderstood.
authors.forename: J
authors.initials: J
authors.lastname: Leask
authors.forename: P
authors.initials: P
authors.lastname: Hawe
mesh_terms: D015982:Bias; D003627:Data Interpretation, Statistical; D005069:Evaluation Studies as Topic; D017144:Focus Groups; D006302:Health Services Research / Q000379:methods*; D006801:Humans; D011634:Public Health; D012107:Research Design