title: Managing relationships.
authors.forename: B
authors.initials: B
authors.lastname: Briggs
mesh_terms: D003258:Consumer Behavior; D006751:Hospital Information Systems / Q000458:organization & administration*; D006754:Hospital Restructuring; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D007196:Indiana; D008389:Marketing of Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies