title: How to present the findings of research.
abstract: Providing an account of research involves telling a story during which four key questions are answered: why did you start, what did you do, what did you find out and what does it mean? It is the third of these--what did you find out--that is at the heart of any research paper. Ensuring that the key messages emerge from the data is the duty of the author and requires considerable skill and craft.
authors.affiliation: Department of Management, University of St Andrews, St Katharine's West, St Andrews, Fife KY16 9AL.
authors.forename: H T
authors.initials: HT
authors.lastname: Davies
mesh_terms: D006801:Humans; D010506:Periodicals as Topic; D011643:Publishing; D012106:Research