Focus groups with smokers to develop a smoke-free home campaign.
OBJECTIVE
To identify key messages and strategies suggested to be effective in influencing attitudinal and behavioral change in homes in which smoking is allowed to occur.


METHODS
Four focus-group interviews were conducted with 35 daily smokers and analyzed for common themes.


RESULTS
The themes related to messages that focus on the health of children, respect smokers, are accurate and supported by research and statistics, provide information and assistance on quitting smoking, and use a harm-reduction approach to smoke-free homes.


CONCLUSIONS
The results of this research suggest that a smoke-free home campaign should include messages that address a variety of issues that are of concern and sensitive to smokers.
Gupta
R
R
Toronto Public Health, ON, Canada. rgupta0@city.toronto.on.ca
Dwyer
J M
JM
D000328:Adult; D016902:Air Pollution, Indoor / Q000517:prevention & control*; D002170:Canada; D003146:Communications Media; D004780:Environment, Controlled; D005260:Female; D017144:Focus Groups; D006293:Health Promotion; D006798:Housing; D006801:Humans; D008297:Male; D012907:Smoking / Q000523:psychology*; D016540:Smoking Cessation; D014028:Tobacco Smoke Pollution / Q000517:prevention & control
D014028:Tobacco Smoke Pollution