title: Maintaining the flow. In a changing market, GPOs work to keep customers happy.
abstract: In the rapidly changing group purchasing market, GPOs are focusing on customization to draw new customers and satisfy the ones they have. One particularly daunting challenge for GPOs involves coronary stents. These tiny devices can amount to big dollar volume, but price isn't the only issue.
authors.forename: C
authors.initials: C
authors.lastname: Becker
mesh_terms: D015906:Angioplasty, Balloon, Coronary / Q000295:instrumentation*; D003258:Consumer Behavior; D004867:Equipment Design; D017754:Group Purchasing / Q000706:statistics & numerical data / Q000639:trends*; D006801:Humans; D011682:Purchasing, Hospital / Q000379:methods* / Q000706:statistics & numerical data; D015607:Stents / Q000592:standards*; D014481:United States