title: Drugmakers seek gold in doc IT. What Pfizer, Merck see as needed services, critics tie to drug marketing.
authors.forename: M
authors.initials: M
authors.lastname: Romano
mesh_terms: D000329:Advertising; D003132:Commerce / Q000639:trends; D004345:Drug Industry / Q000191:economics / Q000639:trends*; D008331:Management Information Systems / Q000600:supply & distribution*; D011216:Practice Management, Medical; D014481:United States