title: Direct to consumer advertising; the right tool in the wrong hands?
authors.affiliation: Department of Pharmacology, Faculty of Medicine, University of Colombo.
authors.forename: C C
authors.initials: CC
authors.lastname: Thalwattegedera
authors.forename: H M
authors.initials: HM
authors.lastname: Gunathilake
authors.forename: K
authors.initials: K
authors.lastname: Weerasuriya
mesh_terms: D000329:Advertising; D003906:Developing Countries; D004345:Drug Industry; D006801:Humans; D013188:Sri Lanka