title: Issues in evaluating mass-media health communication campaigns.
authors.forename: V
authors.initials: V
authors.lastname: Freimuth
authors.forename: G
authors.initials: G
authors.lastname: Cole
authors.forename: S D
authors.initials: SD
authors.lastname: Kirby
mesh_terms: D006293:Health Promotion / Q000592:standards*; D006801:Humans; D008402:Mass Media; D010565:Persuasive Communication; D017064:Process Assessment, Health Care; D015397:Program Evaluation / Q000379:methods*