title: Media reports of rural health and safety: a review of articles published in The Land newspaper.
abstract: The Land is one of the main newspapers that service Australia's rural community. A content analysis of reports on health issues in The Land was undertaken for the period April 1998 to October 1999 (76 editions, 10 336 pages). Fifty-four articles were published, with most being about causes of farm injury. Very few articles concerning non-injury health issues facing rural residents were published. People working in health promotion should consider The Land to be an under-utilised vehicle for news and commentary on rural health and safety issues.
authors.affiliation: University of Sydney, Sydney, New South Wales, Australia.
authors.forename: R
authors.initials: R
authors.lastname: Shea
authors.forename: S
authors.initials: S
authors.lastname: Chapman
mesh_terms: D000062:Accidents, Occupational / Q000517:prevention & control; D000382:Agricultural Workers' Diseases / Q000517:prevention & control; D000383:Agriculture / Q000706:statistics & numerical data*; D001315:Australia / Q000453:epidemiology; D015706:Bibliometrics; D006293:Health Promotion; D006801:Humans; D009524:Newspapers as Topic / Q000706:statistics & numerical data*; D012189:Retrospective Studies; D012423:Rural Health; D012449:Safety