title: Improving the image of biotechnology the European way.
authors.affiliation: European Molecular Biology Organization, 69117, Heidelberg, Germany. Moore@embo.org
authors.forename: A
authors.initials: A
authors.lastname: Moore
mesh_terms: D001709:Biotechnology / Q000191:economics / Q000639:trends*; D005062:European Union; D006801:Humans; D011641:Public Relations / Q000191:economics; D012106:Research