title: Changing the future of tobacco marketing by understanding the mistakes of the past: lessons from "Lights".
authors.affiliation: American Heart Association, Washington, DC, USA.
authors.forename: D
authors.initials: D
authors.lastname: Canova
authors.forename: M L
authors.initials: ML
authors.lastname: Myers
authors.forename: D E
authors.initials: DE
authors.lastname: Smith
authors.forename: J
authors.initials: J
authors.lastname: Slade
mesh_terms: D000329:Advertising / Q000639:trends*; D006801:Humans; D008402:Mass Media; D012907:Smoking / Q000523:psychology; D016540:Smoking Cessation / Q000379:methods* / Q000523:psychology; D000074606:Smoking Prevention; D062789:Tobacco Products