title: Self as cultural product: an examination of East Asian and North American selves.
abstract: In the past decade a wealth of research has been conducted on the cultural foundation of the self-concept, particularly with respect to East Asian and North American selves. The present paper discusses how the self differs across these two cultural contexts, particularly with respect to an emphasis on consistency versus flexibility, an intraindividual versus an extraindividual focus, the malleability of the self versus world, the relation of self to others, and self-enhancing versus self-critical motivations. These differences reveal the manifold ways that culture shapes the self.
authors.affiliation: Department of Psychology, University of British Columbia, Vancouver, Canada. heine@psych.ubc.ca
authors.forename: S J
authors.initials: SJ
authors.lastname: Heine
mesh_terms: D000339:Affect; D001208:Asia / Q000208:ethnology; D003431:Cross-Cultural Comparison; D003469:Culture; D005006:Ethnicity / Q000523:psychology* / Q000706:statistics & numerical data; D006801:Humans; D009042:Motivation; D010551:Personality; D012649:Self Concept; D014481:United States / Q000453:epidemiology