title: Content that draws healthcare consumers.
abstract: Consumers want content that is relevant to their own health, and then want to do something with it. Providers can obtain content relatively cheaply, but the key to turning it into something valuable is to surround it with features that the consumers can really use.
authors.forename: J
authors.initials: J
authors.lastname: Stanford
mesh_terms: D003258:Consumer Behavior; D006266:Health Education / Q000379:methods; D006801:Humans; D007255:Information Services / Q000592:standards*; D020407:Internet / Q000592:standards*; D008389:Marketing of Health Services; D014481:United States