title: HIV services for a new generation.
abstract: Expanded treatment capabilities, supportive services, and education are available to control the AIDS epidemic as it spreads among new, harder-to-reach populations. Unfortunately, disparities in health status among these groups often prevent them from getting preventive care and treatment. To build awareness among today's at-risk population, health care marketers must address the needs of their target audience. With a well-planned and sensitive approach, they can work with practitioners to bring these services to the people who need them most.
authors.affiliation: rthomas@msrg.com
authors.forename: R K
authors.initials: RK
authors.lastname: Thomas
authors.forename: D
authors.initials: D
authors.lastname: Bartelli
mesh_terms: D000293:Adolescent; D000328:Adult; D001364:Awareness; D015658:HIV Infections / Q000628:therapy*; D006266:Health Education / Q000458:organization & administration; D006297:Health Services Accessibility; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D012307:Risk Factors; D014481:United States