title: The changing face of health care consumers.
abstract: Caring for a diverse pool of patients is an ongoing challenge for health care practitioners and marketers. Communication difficulties and cultural misunderstandings still stand in the way and keep members of some minority populations from getting the health care they need. To better serve these groups, it's crucial to learn more about patients' values, needs, and expectations. Fortunately, opportunities abound for health care marketers to learn about and effectively target these still largely underserved populations.
mesh_terms: D003144:Communication Barriers; D003256:Community Participation; D003220:Conflict, Psychological; D018864:Cultural Diversity; D003695:Delivery of Health Care / Q000458:organization & administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D011361:Professional Competence; D014481:United States