title: Health care.com. Trustees may soon find themselves on the board of an Internet startup.
abstract: The Internet is no longer a technology gimmick or a luxury for providers. It is already changing marketing strategies and may some day fundamentally alter the way health care is delivered.
authors.forename: C
authors.initials: C
authors.lastname: Appleby
mesh_terms: D003258:Consumer Behavior; D003659:Decision Making, Organizational; D003695:Delivery of Health Care / Q000639:trends; D005544:Forecasting; D006075:Governing Board / Q000639:trends*; D006293:Health Promotion; D006752:Hospital Planning / Q000639:trends*; D006801:Humans; D020407:Internet / Q000458:organization & administration*; D007449:Investments; D007857:Leadership; D014341:Trustees; D014481:United States