title: Risk communication--the perceptions and realities.
abstract: This paper defines risk communication and puts it into the perspective of risk analysis as a whole. Case studies originating for the food industry are described in the areas of food colours, pesticides and genetically, modified foods to exemplify both the difficulties of risk communication and the lessons that can be learned. This paper concludes by suggesting ways in which successful risk communication should be managed.
authors.affiliation: General Mills, Minneapolis, Minnesota 55426-1350, USA. tom.trautman@genmills.com
authors.forename: T D
authors.initials: TD
authors.lastname: Trautman
mesh_terms: D003142:Communication; D005506:Food Contamination; D019649:Food Industry; D011639:Public Opinion; D011641:Public Relations; D018570:Risk Assessment; D012308:Risk Management; D014481:United States