Marketing organ donation around the globe.
Marketing to potential organ donors in different countries requires knowledge about religious beliefs and cultural norms that might influence the decision to donate. Because beliefs vary so widely from country to country, marketers need to consider whether a standardized or adaptive approach is suitable for marketing organ donation in different countries. This article takes a look at the variables that influence the decision to donate an organ and suggests marketing strategies that may work in various parts of the world.
Guy
B S
BS
Appalachian State University, USA. guybs@appstate.edu
Aldridge
A
A
D003466:Cultural Characteristics; D006801:Humans; D007391:International Cooperation; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence / Q000379:methods* / Q000458:organization & administration; D012067:Religion; D009927:Tissue and Organ Procurement / Q000331:legislation & jurisprudence; D014481:United States