Role of negative emotion in communication about CO2 risks.
This article describes how the effectiveness of risk communication is determined by the interaction between emotional and informative elements. An experiment is described that examined the role of negative emotion in communication about CO2 risks. This experiment was based on the elaboration likelihood model and the related heuristic systematic model of attitude formation. The results indicated that inducing fear of CO2 risks leads to systematic processing of information about energy conservation as a risk-reducing strategy. In turn, this results in more favorable attitudes toward energy conservation if strong arguments are provided. Individual differences in concern seem to have similar effects.
Meijnders
A L
AL
Eindhoven University of Technology, Faculty of Technology Management, Department of Human-Technology Interaction, The Netherlands.
Midden
C J
CJ
Wilke
H A
HA
D001290:Attitude; D002245:Carbon Dioxide / Q000009:adverse effects*; D002980:Climate; D003142:Communication; D003246:Conservation of Energy Resources; D004644:Emotions; D004782:Environmental Health; D005239:Fear; D017752:Greenhouse Effect; D006801:Humans; D016013:Likelihood Functions; D009426:Netherlands; D018570:Risk Assessment
D002245:Carbon Dioxide