title: Ten misconceptions physicians have about marketing.
abstract: Negative attitudes about marketing abound in medicine and largely arise from 10 common misconceptions. This article describes each and offers remedies.
authors.affiliation: CenPenn Systems, 6261 Warren Avenue, Harrisburg, PA 17112, USA. drrebob@usnetway.com
authors.forename: R
authors.initials: R
authors.lastname: Porter
mesh_terms: D001291:Attitude of Health Personnel; D006801:Humans; D007182:Income; D008389:Marketing of Health Services; D009341:Negativism; D017060:Patient Satisfaction; D010820:Physicians / Q000523:psychology*; D011216:Practice Management, Medical; D011787:Quality of Health Care; D014481:United States