"It Didn't Hurt a Bit" Kid: dental precursor to Mad Magazine's Alfred E. Neuman.
Since 1956, Mad Magazine has featured the same unique character on virtually every cover: a grinning, freckle-faced, red-headed boy with a missing central incisor and enormous protruding ears. Known as "Alfred E. Neuman," the "What--Me Worry?" Kid, he has become one of the most widely recognized images in the modern Western world. Capturing the imagination of Mad readers, he is portrayed as a comical figure with contradictory characteristics: he is a likeable, inept, inspiring, mischievous, quintessential nerd.
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Indiana University School of Dentistry, USA.
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