title: What should you manage: customers, relationships or accounts?
authors.affiliation: Durable Value Marketing, Golden, Colo., USA. Scottmac@ecentral.com
authors.forename: Scott
authors.initials: S
authors.lastname: MacStravic
mesh_terms: D003258:Consumer Behavior; D003628:Database Management Systems; D006298:Health Services Administration; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D017749:Total Quality Management; D014481:United States