Remembering stories as a function of the medium of presentation.
Participants (50 women, 35 men) either watched, listened to, or read a piece of fiction for television. An immediate cued recall test showed, as predicted, that the group who read the piece remembered more than either of the other two groups. This confirms previous findings on adults that recall of material presented in the print medium is superior to that from audio-only and audio-visual presentation.
Furnham
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Department of Psychology, University College London. a.furnham@ucl.ac.uk
D000328:Adult; D001288:Attention; D005260:Female; D006801:Humans; D008297:Male; D008570:Memory, Short-Term; D011939:Mental Recall; D011932:Reading; D013067:Speech Perception