Increasing RN attendance at community-wide CE programs.
The author identifies specific chronological steps to follow when the need and desire is to increase RN attendance at continuing education (CE) programs. A brief discussion of why nurses choose not to attend CE offerings is followed by descriptions of topic discovery and collaboration. Important marketing principles and activities in using electronic, networking, postal, and media sources are described.
Smith
Linda S
LS
Oregon Health & Science University, Klamath Falls, Oregon 97601, USA. smithli@oit.edu
D000329:Advertising / Q000379:methods* / Q000706:statistics & numerical data; D004509:Education, Nursing, Continuing / Q000191:economics / Q000379:methods; D006801:Humans; D013192:Staff Development