title: New names add vitality to Florida, Pennsylvania healthcare providers. University Community Health, Guthrie Health unveil new logos.
abstract: This article examines two projects which included new names and logos. University Community Health, St. Petersburg, Fla., is the combination of University Community Hospital and University Community Hospital-Carrollwood, in Tampa, with Sun Coast Hospital and Helen Ellis Memorial Hospital, St. Petersburg, Fla. Guthrie Health, Sayre, Pa., is the new not-for-profit corporation formed by Guthrie Healthcare System and Guthrie Clinic, Sayre, Pa. Denver-based Monigle Associates spearheaded both branding campaigns.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D003253:Consultants; D005431:Florida; D006764:Hospitals, Community / Q000458:organization & administration; D006770:Hospitals, Group Practice / Q000458:organization & administration*; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009275:Names; D010414:Pennsylvania; D011357:Product Line Management