title: Nebraska healthcare system successfully rebrands. Alegent pledges higher standard of care.
abstract: Omaha, Neb.-based Alegent Health launched a rebranding effort during its fifth anniversary. Seeking an improved the growth rate, the campaign changed its general health and wellness position to one which stressed its high standard of patient care and its commitment to the community. Part of the campaign's success is attributed to its consistent use, and its incorporation into all Alegent collateral and public relations efforts. The 2000 Alegent Health Annual Report also reinforced the new position.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D003159:Community-Institutional Relations; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D006293:Health Promotion; D008389:Marketing of Health Services; D009329:Nebraska; D011357:Product Line Management