title: Protecting your domain.
abstract: Trademarks and their sibling service marks are some of the most valuable assets of contemporary health care organizations. Patients and health care providers throughout the world recognize the name Mayo Clinic. Likewise, pharmaceutical companies, particularly with respect to "off-patent" drugs, zealously protect drug names.
authors.affiliation: teeagle@varnumlaw.com
authors.forename: Tim E
authors.initials: TE
authors.lastname: Eagle
mesh_terms: D004345:Drug Industry / Q000331:legislation & jurisprudence / Q000458:organization & administration; D006770:Hospitals, Group Practice / Q000331:legislation & jurisprudence / Q000458:organization & administration; D006801:Humans; D020407:Internet / Q000331:legislation & jurisprudence*; D008389:Marketing of Health Services / Q000331:legislation & jurisprudence*; D009275:Names; D017008:Negotiating; D010330:Patents as Topic / Q000331:legislation & jurisprudence*; D014481:United States