title: Marketing medicine to the public: a reader's guide.
authors.affiliation: VA Outcomes Group, White River Junction, VT, USA.
authors.forename: Lisa M
authors.initials: LM
authors.lastname: Schwartz
authors.forename: Steven
authors.initials: S
authors.lastname: Woloshin
mesh_terms: D000329:Advertising; D006266:Health Education; D008389:Marketing of Health Services; D008402:Mass Media; D011639:Public Opinion