title: A history and perspective on direct-to-consumer promotion.
authors.affiliation: APCO Associates, Inc., Washington, D.C., USA.
authors.forename: W L
authors.initials: WL
authors.lastname: Pines
mesh_terms: D000329:Advertising / Q000266:history; D003256:Community Participation; D004345:Drug Industry; D049673:History, 20th Century; D006801:Humans; D020407:Internet; D009938:Organizations; D004364:Pharmaceutical Preparations; D014481:United States; D014486:United States Food and Drug Administration
chemical_list: D004364:Pharmaceutical Preparations