title: Affinity program raises awareness of Greenwich hospital geriatric center.
abstract: In Greenwich, Conn., Greenwich Hospital uses an affinity program called GENERATIONS to help market its Geriatric Health and Resource Center. The program has attracted 4,000 members since opening in October 1999. They are drawn to an array of discount offers, frequent educational programs, and sponsored trips and activities.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D000368:Aged; D003237:Connecticut; D006299:Health Services for the Aged / Q000458:organization & administration*; D006764:Hospitals, Community / Q000458:organization & administration*; D006784:Hospitals, Teaching; D006801:Humans; D008389:Marketing of Health Services; D009524:Newspapers as Topic; D010506:Periodicals as Topic