title: Web based fund raising: is anyone making any real money?
abstract: A larger number of non-profits are looking to establish a Web presence for the first time. The opportunity to reach a large number of potential consumers and/or donors with the organization's message has proved too tempting for many to ignore.
authors.affiliation: Henley Management College, U.K.
authors.forename: A
authors.initials: A
authors.lastname: Sargeant
mesh_terms: D017598:Efficiency, Organizational; D005653:Fund Raising / Q000379:methods*; D020407:Internet; D009939:Organizations, Nonprofit / Q000191:economics; D014481:United States