title: Direct-to-consumer marketing of high-technology screening tests.
authors.affiliation: Harvard Medical School, Boston, MA 02115, USA.
authors.forename: Thomas H
authors.initials: TH
authors.lastname: Lee
authors.forename: Troyen A
authors.initials: TA
authors.lastname: Brennan
mesh_terms: D000329:Advertising / Q000191:economics / Q000639:trends*; D004992:Ethics, Medical; D006801:Humans; D008389:Marketing of Health Services; D013677:Medical Laboratory Science / Q000191:economics; D013675:Technology, High-Cost; D014057:Tomography, X-Ray Computed / Q000379:methods; D014481:United States