title: Broad campaign with simple message can reap great results.
authors.affiliation: Rweiss@memnet.org
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D002140:California; D006764:Hospitals, Community / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010565:Persuasive Communication; D011787:Quality of Health Care