Processing picture-word stimuli: the contingent nature of picture and of word superiority.
Participants named (Experiments 1-2) or categorized (Experiments 3-4) the picture or the word of picture-word compounds that varied in the relative saliency of the 2 components and in the correlation between them over the experimental trials. Picture-word interference (PWI) was gauged through Stroop and Garner effects. PWI was found to be malleable; its magnitude and very presence depending lawfully on the contextual variations introduced. The contingent nature of PWI is a fact to be reckoned with by theorists of picture-word processing.
Arieh
Yoav
Y
John B. Pierce Laboratory and Yale University, New Haven, Connecticut 06519, USA. yarieh@jbpierce.org
Algom
Daniel
D
D000328:Adult; D001288:Attention; D003210:Concept Formation; D005260:Female; D006801:Humans; D008297:Male; D010364:Pattern Recognition, Visual; D011578:Psycholinguistics; D011930:Reaction Time; D011932:Reading; D012660:Semantics