title: Refreshing campaign aims to revive rehab referrals. Staten Island University Hospital reinforces rehab credentials.
abstract: Staten Island University Hospital, Staten Island, N.Y., runs a campaign to REinforce its REcognition as an excellent Rehabilitiation center. Radio and print ads reach a large community, while a direct mail campaign targets hospital social workers and discharge personnel with fun-loving, RElated gifts.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D006785:Hospitals, University / Q000458:organization & administration* / Q000592:standards; D006786:Hospitals, Urban; D008389:Marketing of Health Services; D009519:New York City; D012017:Referral and Consultation; D012047:Rehabilitation Centers / Q000458:organization & administration* / Q000592:standards