Web based fund raising: is anyone making any real money?
A larger number of non-profits are looking to establish a Web presence for the first time. The opportunity to reach a large number of potential consumers and/or donors with the organization's message has proved too tempting for many to ignore.
Sargeant
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Henley Management College, U.K.
D017598:Efficiency, Organizational; D005653:Fund Raising / Q000379:methods*; D020407:Internet; D009939:Organizations, Nonprofit / Q000191:economics; D014481:United States