New names add vitality to Florida, Pennsylvania healthcare providers. University Community Health, Guthrie Health unveil new logos.
This article examines two projects which included new names and logos. University Community Health, St. Petersburg, Fla., is the combination of University Community Hospital and University Community Hospital-Carrollwood, in Tampa, with Sun Coast Hospital and Helen Ellis Memorial Hospital, St. Petersburg, Fla. Guthrie Health, Sayre, Pa., is the new not-for-profit corporation formed by Guthrie Healthcare System and Guthrie Clinic, Sayre, Pa. Denver-based Monigle Associates spearheaded both branding campaigns.
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