title: Health care gets personal. An individualized approach can reap big rewards online.
authors.affiliation: Customer Potential Management (CPM) Marketing Group Inc., East Peoria, Ill., USA. nanpadd@aol.com
authors.forename: Nancy V
authors.initials: NV
authors.lastname: Paddison
mesh_terms: D003258:Consumer Behavior; D003695:Delivery of Health Care / Q000639:trends*; D020407:Internet; D008389:Marketing of Health Services; D014481:United States