title: Ten steps to a successful trade show. A little planning can help prevent common marketing mistakes.
authors.affiliation: susan@thetradeshowcoach.com
authors.forename: Susan A
authors.initials: SA
authors.lastname: Friedmann
mesh_terms: D000329:Advertising / Q000379:methods*; D003132:Commerce / Q000458:organization & administration* / Q000592:standards; D005085:Exhibitions as Topic; D008389:Marketing of Health Services; D010934:Planning Techniques; D014481:United States