title: Recognizing and building your organization's major gift potential.
abstract: Major donors should be exposed to all aspects of the organization and allowed to pick and chose their level and type of involvement. This means that the CEO and representatives should visit the donor to begin developing a personal relationship, including discovering their personal needs and interests.
authors.forename: M
authors.initials: M
authors.lastname: Walker
mesh_terms: D000288:Administrative Personnel; D005653:Fund Raising / Q000379:methods*; D006801:Humans; D007398:Interpersonal Relations; D007857:Leadership; D009939:Organizations, Nonprofit / Q000458:organization & administration*; D014481:United States