title: Direct-to-consumer marketing: how has it fared?
authors.forename: Lou
authors.initials: L
authors.lastname: Fintor
mesh_terms: D000329:Advertising / Q000191:economics / Q000379:methods*; D002170:Canada; D003258:Consumer Behavior; D004345:Drug Industry / Q000331:legislation & jurisprudence*; D011307:Drug Prescriptions / Q000706:statistics & numerical data*; D006801:Humans; D010353:Patient Education as Topic; D004364:Pharmaceutical Preparations; D014481:United States; D014486:United States Food and Drug Administration
chemical_list: D004364:Pharmaceutical Preparations