title: [Campaign in order to attract nursing students].
abstract: During the late 1940s there was a shortage of nurses in Denmark. The Danish Council of Nurses (DSR) initiated a campaign in order to attract nursing students. This and other campaigns show the dilemmas within the nursing profession in this period. At the same time discussions on the future of the nursing profession took place and ministerial committees worked on the establishment of a countrywide uniform training for nurses. The campaigns highlighted on one side the traditions in the nursing profession, i.e. the feminine ability for care, which is based upon the feminine distinctive character. On the other side the campaigns pointed towards the future nursing profession, which is based upon professionalism and knowledge based upon schooling.
authors.forename: L
authors.initials: L
authors.lastname: Suhr
mesh_terms: D000329:Advertising / Q000266:history*; D003718:Denmark; D004506:Education, Nursing / Q000191:economics*; D049673:History, 20th Century