title: Bringing cardiology services to a new market. A predictive index helps hospitals get to the heart of their customer base.
authors.affiliation: Customer Potential Management (CPM) Marketing Group Inc., Illinois, USA. jhallick@cpm.com
authors.forename: James
authors.initials: J
authors.lastname: Hallick
mesh_terms: D016507:Cardiology Service, Hospital / Q000458:organization & administration*; D003258:Consumer Behavior; D006293:Health Promotion; D008389:Marketing of Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies; D011357:Product Line Management; D014481:United States