title: Beyond focus groups. A changing market demands nontraditional marketing approaches.
authors.affiliation: jstichler@stichler.com
authors.forename: Jaynelle F
authors.initials: JF
authors.lastname: Stichler
mesh_terms: D005260:Female; D017144:Focus Groups; D006301:Health Services Needs and Demand; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration; D017063:Outcome Assessment, Health Care; D014481:United States; D016387:Women's Health