[A confirmatory positioning analysis: a multivariate analysis for finding change of image and evaluation of cognitive map].
A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems.
Toyoda
H
H
Department of Psychology, School of Literature, Waseda University, Toyama, Shinjuku-ku, Tokyo 162-8644.
D003071:Cognition; D006801:Humans; D015999:Multivariate Analysis; D012659:Semantic Differential