title: Professional vs commercial. Can they be reconciled?
abstract: This is the first in a series of articles looking at the challenges facing everyone who works in healthcare, whether in the public or private sector. In this article, Fiona Westwood addresses the question: Professional vs Commercial: can they be reconciled? Other questions that will be discussed over the coming months are: What is effective management? What forms of leadership and communication really work? Are we truly patient-focussed? How well do we use our resources? And, is it possible to manage professionals?
authors.forename: F
authors.initials: F
authors.lastname: Westwood
mesh_terms: D004465:Economic Competition; D004995:Ethics, Professional; D006801:Humans; D013527:Perioperative Nursing; D006113:United Kingdom