title: Whitening paradigms 1 year later: introduction of a novel professional tooth-bleaching system.
abstract: The recent development of a novel "trayless" delivery system for vital bleaching shifted treatment paradigms and spurred surprising growth in tooth whitening. New research on a professional-only system (Crest Professional Whitestrips) further expands treatment options. This easy-to-use hydrogen peroxide strip system represents an effective and safe approach for increased whitening. Clinical applications are extensive, ranging from general, point-of-entry whitening to chronic use in difficult case types.
authors.affiliation: Procter & Gamble Company, Mason, Ohio, USA.
authors.forename: Robert W
authors.initials: RW
authors.lastname: Gerlach
mesh_terms: D006801:Humans; D006861:Hydrogen Peroxide / Q000008:administration & dosage*; D016877:Oxidants / Q000008:administration & dosage*; D013673:Technology Assessment, Biomedical; D014073:Tooth Bleaching / Q000379:methods*; D014075:Tooth Discoloration / Q000628:therapy
chemical_list: D016877:Oxidants; D006861:Hydrogen Peroxide