title: The Ergonomics Society--the Society Lectures 1999: the next 50 years: future challenges and opportunities for empathy in our science.
abstract: To stay relevant and applicable in a rapidly changing world, ergonomics must meet several challenges. The paper explores these challenges and how the profession might respond. It is proposed that there are opportunities, and a need, to embrace empathy as a legitimate and useful tool. Empathy has value in three main areas. In research we can broaden our understanding of people and situations, learning 'why' as well as 'how and what' people do. Second, by identifying with the emotional as well as intellectual concerns of sponsors and colleagues from other professions, we inspire trust and confidence, adding value to our collective efforts in collaborative work. Third, through methods such as role-playing and story telling, empathy is a powerful tool for getting ergonomics issues across to implementers and influencing outcomes. Care is needed to balance empathy with systematic observation in the tradition of the scientific method; the power of empathy is in combining it with objective methods to make full use of our abilities as human scientists.
authors.affiliation: IDEO, The Embarcadero, San Francisco, CA 94105, USA.
authors.forename: J
authors.initials: J
authors.lastname: Fulton Suri
mesh_terms: D004645:Empathy; D006804:Ergonomics; D006801:Humans; D007398:Interpersonal Relations; D009937:Organizational Objectives; D011585:Psychology, Applied / Q000458:organization & administration / Q000639:trends; D012107:Research Design; D006113:United Kingdom