title: A closer look at the proposed national ad campaign.
authors.forename: C L
authors.initials: CL
authors.lastname: Siroky
mesh_terms: D000328:Adult; D000329:Advertising / Q000145:classification / Q000191:economics; D000571:American Dental Association / Q000191:economics / Q000458:organization & administration; D001294:Attitude to Health; D002017:Budgets; D004955:Esthetics, Dental; D005260:Female; D006267:Health Education, Dental; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008402:Mass Media; D009909:Oral Health; D009937:Organizational Objectives; D011313:Preventive Dentistry; D011639:Public Opinion; D014481:United States