title: Shifting paradigms in whitening: introduction of a novel system for vital tooth bleaching.
abstract: The advent of whitening strips (Crest Whitestrips) affords a novel system for peroxide delivery without custom tray fabrication. In addition to generalized bleaching indications, clinical applications may leverage the low overall dose and short wearing regimen with the easy-to-use strips. The impact of these strips on the dental practice may be direct, as a result of increased accessibility via professional or personal use, or indirect, because of advertising and research in the area of tooth whitening.
authors.affiliation: Procter & Gamble Company, Mason, Ohio, USA.
authors.forename: R W
authors.initials: RW
authors.lastname: Gerlach
mesh_terms: D016503:Drug Delivery Systems; D006801:Humans; D016877:Oxidants / Q000008:administration & dosage*; D010545:Peroxides / Q000008:administration & dosage*; D014073:Tooth Bleaching / Q000379:methods*
chemical_list: D016877:Oxidants; D010545:Peroxides