title: DTC (direct-to-consumer): a powerful tool for information, education.
authors.affiliation: AstraZeneca's Cardiovascular Therapeutic Area.
authors.forename: Adele
authors.initials: A
authors.lastname: Gulfo
mesh_terms: D000329:Advertising / Q000379:methods* / Q000592:standards; D003256:Community Participation; D003657:Decision Making; D004345:Drug Industry; D011307:Drug Prescriptions; D006266:Health Education / Q000379:methods* / Q000592:standards; D006801:Humans; D020407:Internet / Q000592:standards / Q000706:statistics & numerical data; D008019:Life Style; D010565:Persuasive Communication; D014481:United States / Q000453:epidemiology