title: Dimensions of the ideal HMO brand.
authors.affiliation: University of Alabama at Tuscaloosa, USA.
authors.forename: R
authors.initials: R
authors.lastname: Lacey
mesh_terms: D000329:Advertising / Q000379:methods; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D014481:United States