title: [How effective are smoking cessation campaigns?].
abstract: An important risk factor, single as well as combined with other factors, for the development of cancer is tobacco smoking. In the Netherlands 37% of the adult men smoke, and 30% of the women. It is estimated that 20% of the now living population will eventually die from the consequences of smoking. Besides stimulating youngsters not to take up smoking, helping smokers to stop is preventative for the evolution of cancer. However, how effective are the attempts that are currently accomplished in this field? In this contribution, the quit-rates that the different methods produce will be described, over and above the 5% of smokers who yearly succeed in quitting on their own. These rates vary from 5% among the general population resulting from a mass media led campaign. Finally, some critical comments will be given on governmental policies.
authors.affiliation: Capaciteitsgroep Gezondheidsvoorlichting, faculteit Psychologie, Universiteit Maastricht, Postbus 616, 6200 MD Maastricht.
authors.forename: A N
authors.initials: AN
authors.lastname: Mudde
authors.forename: G
authors.initials: G
authors.lastname: Kok
mesh_terms: D000329:Advertising; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008297:Male; D008402:Mass Media; D009426:Netherlands / Q000453:epidemiology; D012907:Smoking / Q000331:legislation & jurisprudence; D016540:Smoking Cessation; D000074606:Smoking Prevention
vernacular_title: Hoe effectief zijn 'Stoppen met roken'-campagnes?