Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services.
Doucette
William R
WR
College of Pharmacy, University of Iowa, Iowa City, USA. williamdoucette@uiowa.edu
McDonough
Randal P
RP
D003157:Community Pharmacy Services; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011369:Professional-Patient Relations