title: Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services.
authors.affiliation: College of Pharmacy, University of Iowa, Iowa City, USA. williamdoucette@uiowa.edu
authors.forename: William R
authors.initials: WR
authors.lastname: Doucette
authors.forename: Randal P
authors.initials: RP
authors.lastname: McDonough
mesh_terms: D003157:Community Pharmacy Services; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011369:Professional-Patient Relations