Dimensions of the ideal HMO brand.
Lacey
R
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University of Alabama at Tuscaloosa, USA.
D000329:Advertising / Q000379:methods; D004465:Economic Competition; D006279:Health Maintenance Organizations / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D014481:United States