title: A new kind of hospital magazine. Holy Name Hospital reaches Bergen County coffee tables.
abstract: Holy Name Hospital, Bergen County, N.J., mails its new magazine to 135,000 upscale homes, hoping to cause some defection from the heavy competition. The new publication retains the popular HealthWatch newsletter name, wrapping it in a slick package of consumer articles and ads.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D008019:Life Style; D008389:Marketing of Health Services; D009515:New Jersey; D010506:Periodicals as Topic; D015143:Philadelphia; D011641:Public Relations