title: Making the most of a wall calendar. Kingston Regional Health creates three for the price of one.
abstract: In a few short weeks, Kingston Regional Health, Kingston, N.Y., produced three versions of its 2002 wall calendar, one representing the health system itself, another its Women's Health Services subsidiary and the third, its Lifeline personal response and support service.
authors.forename: Judith
authors.initials: J
authors.lastname: Botvin
mesh_terms: D000329:Advertising; D000846:Anniversaries and Special Events; D003159:Community-Institutional Relations; D017046:Cost Savings; D006801:Humans; D008389:Marketing of Health Services; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009518:New York; D011641:Public Relations