Cooley building opens in Houston. Demonstrates value of fully integrated marketing communications.
The Texas Heart Institute at St. Luke's Episcopal HospiTal in Houston dedicated its new 10-story Denton A. Cooley Building in January. The structure opened with a fanfare, thanks to a well-integrated marketing communications program.
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D000329:Advertising; D002300:Cardiac Care Facilities / Q000458:organization & administration*; D002318:Cardiovascular Diseases / Q000601:surgery; D003256:Community Participation; D006749:Hospital Design and Construction; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media; D013781:Texas