title: Proving the return on your Yellow Pages advertising investment.
authors.forename: C
authors.initials: C
authors.lastname: Pollard
mesh_terms: D000329:Advertising / Q000191:economics*; D003362:Cost-Benefit Analysis; D017598:Efficiency, Organizational; D007449:Investments / Q000191:economics; D008389:Marketing of Health Services / Q000379:methods*; D009735:Nursing Homes / Q000191:economics*; D014481:United States