title: Building a brand that connects with healthcare consumers.
authors.affiliation: Marriott School of Management, Brigham Young University. KHerrod@thecamdengroup.com
authors.forename: K G
authors.initials: KG
authors.lastname: Herrod
authors.forename: D B
authors.initials: DB
authors.lastname: Whitlark
mesh_terms: D003258:Consumer Behavior; D003363:Cost Control; D004644:Emotions; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D011357:Product Line Management; D012866:Skilled Nursing Facilities / Q000458:organization & administration* / Q000592:standards; D014481:United States