title: Ad campaigns pay off. N.Y. healthcare tries lobbying public, not lawmakers.
authors.forename: Cinda
authors.initials: C
authors.lastname: Becker
mesh_terms: D000329:Advertising; D054598:Blue Cross Blue Shield Insurance Plans; D006265:Health Care Coalitions; D006291:Health Policy / Q000331:legislation & jurisprudence*; D007750:Labor Unions; D008119:Lobbying; D009518:New York; D012954:Societies, Hospital