title: A comparison of medical professionals with favorable and unfavorable attitudes toward advertising: an empirical study.
authors.affiliation: Department of Management and Marketing, P.O. Box 70625, East Tennessee State University, Johnson City, TN 37614-0625, USA. raxyavas@etsu.edu
authors.forename: U
authors.initials: U
authors.lastname: Yavas
authors.forename: G
authors.initials: G
authors.lastname: Riecken
mesh_terms: D000329:Advertising; D001291:Attitude of Health Personnel; D003625:Data Collection; D003815:Dentists / Q000145:classification / Q000523:psychology*; D004989:Ethics; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000592:standards*; D010820:Physicians / Q000145:classification / Q000523:psychology*; D011364:Professional Practice / Q000706:statistics & numerical data; D014481:United States