title: It's a new brand world: a CEO's guide to hospital branding and image management.
authors.affiliation: dpace@paceandpartners.com
authors.forename: Dennis
authors.initials: D
authors.lastname: Pace
mesh_terms: D016542:Chief Executive Officers, Hospital; D003159:Community-Institutional Relations; D006764:Hospitals, Community / Q000458:organization & administration*; D007857:Leadership; D008389:Marketing of Health Services; D008402:Mass Media; D011357:Product Line Management; D011787:Quality of Health Care; D014481:United States