International use of an academic nephrology World Wide Web site: from medical information resource to business tool.
BACKGROUND
Studies of the use of the World Wide Web to obtain medical knowledge have largely focused on patients. In particular, neither the international use of academic nephrology World Wide Web sites (websites) as primary information sources nor the use of search engines (and search strategies) to obtain medical information have been described.


METHODS
Visits ("hits") to the Walter Reed Army Medical Center (WRAMC) Nephrology Service website from April 30, 2000, to March 14, 2001, were analyzed for the location of originating source using Webtrends, and search engines (Google, Lycos, etc.) were analyzed manually for search strategies used.


RESULTS
From April 30, 2000 to March 14, 2001, the WRAMC Nephrology Service website received 1,007,103 hits and 12,175 visits. These visits were from 33 different countries, and the most frequent regions were Western Europe, Asia, Australia, the Middle East, Pacific Islands, and South America. The most frequent organization using the site was the military Internet system, followed by America Online and automated search programs of online search engines, most commonly Google. The online lecture series was the most frequently visited section of the website. Search strategies used in search engines were extremely technical.


CONCLUSIONS
The use of "robots" by standard Internet search engines to locate websites, which may be blocked by mandatory registration, has allowed users worldwide to access the WRAMC Nephrology Service website to answer very technical questions. This suggests that it is being used as an alternative to other primary sources of medical information and that the use of mandatory registration may hinder users from finding valuable sites. With current Internet technology, even a single service can become a worldwide information resource without sacrificing its primary customers.
Abbott
Kevin C
KC
Nephrology Service, Walter Reed Army Medical Center, Washington, DC, USA.
Oliver
David K
DK
Boal
Thomas R
TR
Gadiyak
Grigorii
G
Boocks
Carl
C
Yuan
Christina M
CM
Welch
Paul G
PG
Poropatich
Ronald K
RK
D004219:District of Columbia; D006772:Hospitals, Military; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services; D009398:Nephrology / Q000193:education*; D009862:Online Systems / Q000706:statistics & numerical data*