The Internet and hospital marketing strategy: a survey.
This project, which was conducted in the U.S. using a large number of healthcare organizations, is an attempt to discover if we can find any evidence of the impact of marketing theories on the real world of healthcare organizations. This paper addresses three major themes: Do healthcare organizations have an Internet strategy? Are they using the Internet in a strategic fashion? Can we identify any difference among the sectors concerning the strategic use of the Internet? Finally, implications for further research and health care practices are highlighted as well.
Lin
B
B
Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, One University Place, Shreveport, LA 71115, USA. blin@pilot.lsus.edu
James
K
K
Vassar
J
J
Martin
C
C
D019538:Health Care Surveys; D006739:Hospital Administration / Q000706:statistics & numerical data*; D020407:Internet / Q000706:statistics & numerical data*; D008389:Marketing of Health Services / Q000379:methods*; D011795:Surveys and Questionnaires; D014481:United States