It's a new brand world: a CEO's guide to hospital branding and image management.
Pace
Dennis
D
dpace@paceandpartners.com
D016542:Chief Executive Officers, Hospital; D003159:Community-Institutional Relations; D006764:Hospitals, Community / Q000458:organization & administration*; D007857:Leadership; D008389:Marketing of Health Services; D008402:Mass Media; D011357:Product Line Management; D011787:Quality of Health Care; D014481:United States