Marketing issues for the hospital industry.
The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This situation has caused over-capacity in hospitals. Also, there is a surplus of both hospital capacity and doctors. However, there are frequent shortages of nurses and many other trained technical personnel. This situation has behavioral implications which are discussed in this paper.
Godiwalla
Yezdi H
YH
College of Business and Economics, University of Wisconsin-Whitewater, Whitewater, Wisconsin, USA.
Godiwalla
Shirley Y
SY
D003299:Cooperative Behavior; D017598:Efficiency, Organizational; D006301:Health Services Needs and Demand; D006739:Hospital Administration / Q000191:economics*; D006801:Humans; D008329:Managed Care Programs / Q000191:economics; D008389:Marketing of Health Services / Q000379:methods*; D008484:Medicaid / Q000191:economics; D006278:Medicare / Q000191:economics; D010564:Personnel, Hospital / Q000191:economics / Q000600:supply & distribution; D010934:Planning Techniques; D011357:Product Line Management; D014481:United States