title: Soar to excellence with rapid feedback and rapid response.
abstract: Understanding the health care market requires understanding its customers as people, not as patients.
authors: Cardiac Care Center, The University of Chicago Hospitals, Chicago, Ill., USA.
authors: June
authors: J
authors: Howland-Gradman
authors: Sharon
authors: S
authors: Broderick
mesh_terms: D005246:Feedback; D015285:Hospital-Patient Relations; D006801:Humans; D008389:Marketing of Health Services; D020380:Needs Assessment; D009745:Nursing, Supervisory / Q000458:organization & administration*; D017060:Patient Satisfaction; D011785:Quality Assurance, Health Care / Q000458:organization & administration*