Alcohol advertising and adolescents.
Considerable research now exists that the media may exert a powerful influence on adolescents' drug-taking behavior. Teens view an average of 2,000 beer and wine ads per year in the US. In addition, television shows, movies, and music videos contain considerable amounts of alcohol use. This article will discuss the available research and offers suggestions to make the media healthier for teenagers.
Strasburger
Victor C
VC
Division of Adolescent Medicine, Department of Pediatrics-ACC-3, University of New Mexico School of Medicine, Albuquerque, NM 87131-5311, USA. VStrasburger@salud.unm.edu
D000293:Adolescent; D000294:Adolescent Behavior / Q000523:psychology*; D000329:Advertising / Q000592:standards*; D019973:Alcohol-Related Disorders / Q000523:psychology*; D000434:Alcoholic Beverages / Q000592:standards*; D006801:Humans