My pack is cuter than your pack.
Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye.
Wakefield
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Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia. melanie.wakefield@cancervic.org.au
Letcher
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D000329:Advertising; D006801:Humans; D012907:Smoking; D019460:Tobacco Industry