title: Evangelizing in the media age: American and Swedish perspectives on how to spread your message.
abstract: Political decision making is influenced by a complex interaction between politicians, their constituents, lobbying groups and the media. Water professionals, scientists and campaigners, who wish to evangelise, to bring the critical issues of the water environment to the centre of public attention and achieve changes in society must understand the evolving symbiosis between politicians and the media.
authors.affiliation: Consulate General of Sweden, New York 10021, USA. olle@wastberg.nu
authors.forename: Olle
authors.initials: O
authors.lastname: Wästberg
mesh_terms: D000329:Advertising; D003657:Decision Making; D004777:Environment; D006801:Humans; D008402:Mass Media; D011057:Politics; D011639:Public Opinion; D013548:Sweden; D014481:United States; D014881:Water Supply