title: Big guns take aim at RN crunch.
abstract: Johnson & Johnson leads the way as major organizations pump money and expertise into trying to alleviate a nurse shortage that experts say may never completely go away. One strategy: enhance the image of the field so it becomes a profession of choice among men and young people, including those from ethnic minorities.
authors.forename: Chris
authors.initials: C
authors.lastname: Serb
mesh_terms: D000329:Advertising; D002321:Career Choice; D004345:Drug Industry; D004506:Education, Nursing / Q000191:economics*; D006077:Government Agencies; D006777:Hospitals, Proprietary; D007373:Interinstitutional Relations; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D011641:Public Relations; D014146:Training Support / Q000331:legislation & jurisprudence; D014481:United States