Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising.
Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.
Dewhirst
T
T
University of British Columbia, Vancouver, BC, Canada. tdewhirst@hotmail.com
Hunter
A
A
D000329:Advertising; D006801:Humans; D012907:Smoking; D013177:Sports; D013561:Symbolism; D019460:Tobacco Industry