title: My pack is cuter than your pack.
abstract: Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye.
authors.affiliation: Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia. melanie.wakefield@cancervic.org.au
authors.forename: M
authors.initials: M
authors.lastname: Wakefield
authors.forename: T
authors.initials: T
authors.lastname: Letcher
mesh_terms: D000329:Advertising; D006801:Humans; D012907:Smoking; D019460:Tobacco Industry