title: Tales from the marketing front.
authors.affiliation: Rhoda Weiss & Associates, Santa Monica, CA, USA. Rweiss@memnet.org
authors.forename: Rhoda
authors.initials: R
authors.lastname: Weiss
mesh_terms: D000329:Advertising; D002017:Budgets; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration* / Q000592:standards; D014481:United States