title: Media dramatize need for center. Oregon friends rally for burn center remodeling cause.
abstract: A carefully orchestrated fund-raising and media relations campaign contributed to the opening earlier this year of the new Oregon Burn Center on Legacy Health System's Emanuel Hospital campus, Portland, Ore. The new $5 million center is the only facility of its kind between Sacramento, Calif., Salt Lake City and Seattle. It replaces the original 12-bed facility built in 1973. The expanded center has 16 beds in 16 private rooms, treatment areas designed for children and a host of other state-of-the-art improvements that make the Oregon Burn Center among the nation's finest. Between Legacy's investment of $3 million and contributions from Oregonians, more than $5 million was raised for the new center. Beyond that, annual giving, which amounted to $85,000 in fiscal 2001, is holding steady in 2002.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D000329:Advertising / Q000379:methods; D002053:Burn Units / Q000191:economics / Q000458:organization & administration*; D005653:Fund Raising / Q000379:methods*; D006301:Health Services Needs and Demand; D006749:Hospital Design and Construction / Q000191:economics*; D008389:Marketing of Health Services; D008402:Mass Media; D009922:Oregon