title: Antismoking advertising: figuring out what works.
authors.affiliation: Social and Behavioral Sciences Department, Boston University School of Public Health, Massachusetts 02118, USA. mbsiegel@bu.edu
authors.forename: Michael
authors.initials: M
authors.lastname: Siegel
mesh_terms: D000329:Advertising / Q000379:methods*; D006293:Health Promotion; D006801:Humans; D008402:Mass Media; D010565:Persuasive Communication; D015980:Public Health Practice; D016540:Smoking Cessation / Q000523:psychology*; D000074606:Smoking Prevention; D013690:Television; D014481:United States