title: Lean, mean ... and in-between: corporate language and philanthropy. Promote philanthropy with effective language.
abstract: With many of our donors in the corporate world, we often use their corporate language when speaking about our institutions. Be careful--a "corporate-only" message can undermine the efforts of a development program. Many of your donors may be wondering why your institution needs funds if you are the paragon on corporate success.
authors.forename: William D
authors.initials: WD
authors.lastname: Tippie
mesh_terms: D005653:Fund Raising / Q000379:methods*; D006752:Hospital Planning; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D009937:Organizational Objectives; D010565:Persuasive Communication; D014481:United States