Using "anti-ageing" to market cosmetic surgery: just good business, or another wrinkle on the face of medical practice?
Potential consequences of the deregulation of advertising by doctors are examined using the example of practitioners who promote cosmetic procedures by exploiting body image concerns in a society that is both ageing and youth-oriented.
Ring
Anne L
AL
InterAlia Development and Research Enterprises, Corinda, QLD. idaring@uq.net.au
D000329:Advertising / Q000941:ethics* / Q000331:legislation & jurisprudence; D001291:Attitude of Health Personnel; D001315:Australia; D006801:Humans; D015595:Skin Aging; D013518:Surgery, Plastic / Q000941:ethics* / Q000331:legislation & jurisprudence