Response rate, speed, and completeness: a comparison of Internet-based and mail surveys.
Because of their speed and accessibility, the use of on-line research tools has grown considerably in recent years. The present study compared two ways of delivering surveys: Internet-based and mail delivery methods. Although Internet-based and mail surveys achieved a similar response rate, Internet-based surveys may be more effective than mail surveys in a setting such as when the target population has both e-mail and Internet access.
Truell
Allen D
AD
College of Business, Department of Business Education and Office Administration, WB 243, Ball State University, Muncie, IN 47306, USA. atruell@gw.bsu.edu
Bartlett
James E
JE
Alexander
Melody W
MW
D003625:Data Collection / Q000379:methods*; D003627:Data Interpretation, Statistical; D006801:Humans; D020407:Internet; D011177:Postal Service; D012107:Research Design; D013997:Time Factors