title: When to say what: trustees and the media.
abstract: If your organization were suddenly thrust into the media's glare, and you were called upon for comment, would you know how to handle it? Does your board have a media game plan? It's important that trustees decide, before media attention hits, who speaks on what issues to which audience.
authors.forename: Laurie
authors.initials: L
authors.lastname: Larson
mesh_terms: D003159:Community-Institutional Relations; D006739:Hospital Administration; D008402:Mass Media; D011641:Public Relations; D014341:Trustees; D014481:United States