title: The foundation of business communications.
abstract: Today, consumers are directing their own health care and making their own decisions. They have access to vast amounts of information and education. They are also spending their own out-of-pocket money on health care.
authors.forename: Melanie A
authors.initials: MA
authors.lastname: Albert
mesh_terms: D022126:Access to Information; D002017:Budgets; D003142:Communication; D003258:Consumer Behavior; D003657:Decision Making; D005382:Financing, Personal; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration*; D014481:United States