title: Playing the branding game.
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D002648:Child; D006293:Health Promotion; D006801:Humans; D009275:Names; D012907:Smoking / Q000453:epidemiology*; D016540:Smoking Cessation / Q000379:methods*; D019460:Tobacco Industry; D014481:United States / Q000453:epidemiology