Develop stakeholder relationships with focus groups.
Because of the current competitive climate for funding and volunteers, health care philanthropies are increasingly concerned about cultivating stakeholders. Today's focus is on long-term relationships with stakeholders, rather than on short-term fund raising. Using focus groups--a discussion about a particular topic, involving eight to 12 participants lead by a moderator--is an efficient, cost-effective way to cultivate stakeholders.
Campbell
Mary Ellen
ME
University of Montana, USA.
Bruneau
Carol L
CL
D017144:Focus Groups; D005653:Fund Raising / Q000379:methods*; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D007398:Interpersonal Relations; D007400:Interprofessional Relations; D009042:Motivation; D009937:Organizational Objectives; D010934:Planning Techniques; D014481:United States