Phoenix Children's Hospital expands to meet rapid growth. This Cinderella story has a happy ending.
The need for a children's hospital has grown quickly, along with the rapid rate of growth of the city of Phoenix. When Phoenix Children's Hospital outgrew its existing space, it built a new facility--which is now one of the 10 largest children's hospitals in the U.S. A variety of media and events was used to invite community-wide participation in the development of the project, which opened officially in April.
Botvin
Judith D
JD
D000329:Advertising / Q000379:methods; D000846:Anniversaries and Special Events; D001130:Arizona; D002648:Child; D003159:Community-Institutional Relations; D006749:Hospital Design and Construction; D006776:Hospitals, Pediatric / Q000458:organization & administration*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009936:Organizational Innovation