title: It's high time for hospitals to adopt private sector marketing strategies.
abstract: To ensure ongoing and increased public support, healthcare institutions need to adopt strategies that will help them get their message to key target audiences. How well they play the marketing game can have a major impact on everything from funding levels to recruitment to public as well as government perception and support.
authors.affiliation: Ellis Teichman Communications, Toronto.
authors.forename: Tim
authors.initials: T
authors.lastname: Keenleyside
mesh_terms: D002170:Canada; D005380:Financing, Government; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000458:organization & administration*; D009313:National Health Programs; D019982:Organizational Case Studies; D009936:Organizational Innovation; D017149:Private Sector; D011639:Public Opinion; D012941:Social Responsibility