title: UK consumers reject direct advertising to patients by drug industry.
authors.forename: Mark
authors.initials: M
authors.lastname: Hunter
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence*; D003258:Consumer Behavior; D004345:Drug Industry / Q000331:legislation & jurisprudence*; D004346:Drug Information Services; D006801:Humans; D006113:United Kingdom