Lean, mean ... and in-between: corporate language and philanthropy. Promote philanthropy with effective language.
With many of our donors in the corporate world, we often use their corporate language when speaking about our institutions. Be careful--a "corporate-only" message can undermine the efforts of a development program. Many of your donors may be wondering why your institution needs funds if you are the paragon on corporate success.
Tippie
William D
WD
D005653:Fund Raising / Q000379:methods*; D006752:Hospital Planning; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D009937:Organizational Objectives; D010565:Persuasive Communication; D014481:United States