title: "Tell me why you give". A fresh approach to direct mail solicitation that produced a huge return.
abstract: Having trouble writing an appear letter? With inspiration from a book on love stories, Fletcher made a simple request of his donors and was surprised by the response. See how one question generated an incredible return--financially and in donor support.
authors.forename: Peter W
authors.initials: PW
authors.lastname: Fletcher
mesh_terms: D000739:Anecdotes as Topic; D015709:Correspondence as Topic; D003625:Data Collection; D005653:Fund Raising / Q000379:methods*; D006788:Hospitals, Voluntary / Q000191:economics*; D006801:Humans; D009042:Motivation; D011177:Postal Service; D014481:United States