When to say what: trustees and the media.
If your organization were suddenly thrust into the media's glare, and you were called upon for comment, would you know how to handle it? Does your board have a media game plan? It's important that trustees decide, before media attention hits, who speaks on what issues to which audience.
Larson
Laurie
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D003159:Community-Institutional Relations; D006739:Hospital Administration; D008402:Mass Media; D011641:Public Relations; D014341:Trustees; D014481:United States