title: Did you hear? Consumers tune in to multimedia marketing.
authors.affiliation: University of Arizona, USA. dawn@eller.arizona.edu
authors.forename: Dawn
authors.initials: D
authors.lastname: Iacobucci
authors.forename: Bobby J
authors.initials: BJ
authors.lastname: Calder
authors.forename: Edward
authors.initials: E
authors.lastname: Malthouse
authors.forename: Adam
authors.initials: A
authors.lastname: Duhachek
mesh_terms: D000329:Advertising; D003256:Community Participation; D006310:Hearing Aids; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media; D014481:United States