title: Using "anti-ageing" to market cosmetic surgery: just good business, or another wrinkle on the face of medical practice?
abstract: Potential consequences of the deregulation of advertising by doctors are examined using the example of practitioners who promote cosmetic procedures by exploiting body image concerns in a society that is both ageing and youth-oriented.
authors.affiliation: InterAlia Development and Research Enterprises, Corinda, QLD. idaring@uq.net.au
authors.forename: Anne L
authors.initials: AL
authors.lastname: Ring
mesh_terms: D000329:Advertising / Q000941:ethics* / Q000331:legislation & jurisprudence; D001291:Attitude of Health Personnel; D001315:Australia; D006801:Humans; D015595:Skin Aging; D013518:Surgery, Plastic / Q000941:ethics* / Q000331:legislation & jurisprudence