Advertising content in physical activity print materials.
Copies of 80 sets of print materials available free of charge to the general public were analyzed to determine the relationship between the developer and advertising-related material. Almost all of the materials had some form of advertising content. Materials from commercial product vendors were most likely to have product logos, references to specific brands, and had the greatest number of logos, and the greatest number of references to specific brands. They were the second most likely to have advertising slogans, and had the second greatest number of advertising slogans.
Cardinal
Bradley J
BJ
D000329:Advertising / Q000706:statistics & numerical data*; D015706:Bibliometrics; D003430:Cross-Sectional Studies; D015444:Exercise; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009042:Motivation; D010174:Pamphlets; D013664:Teaching Materials; D014481:United States