Did you hear? Consumers tune in to multimedia marketing.
Iacobucci
Dawn
D
University of Arizona, USA. dawn@eller.arizona.edu
Calder
Bobby J
BJ
Malthouse
Edward
E
Duhachek
Adam
A
D000329:Advertising; D003256:Community Participation; D006310:Hearing Aids; D006801:Humans; D008389:Marketing of Health Services / Q000458:organization & administration*; D008402:Mass Media; D014481:United States