title: What's as exciting as a new baby? Answer: a brand-new hospital, just for women.
abstract: An exciting campaign including advertising teasers and "birth announcements" heralds the opening of The Women's Hospital, Newburgh, Ind., part of Deaconess Health System.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000329:Advertising / Q000379:methods; D005260:Female; D006749:Hospital Design and Construction; D006771:Hospitals, Maternity / Q000458:organization & administration*; D006801:Humans; D007196:Indiana; D008389:Marketing of Health Services / Q000379:methods*; D011247:Pregnancy; D014932:Women's Health Services / Q000458:organization & administration