title: New communications strategy insures hospital system's future.
abstract: According to Ron Shinkman, a veteran healthcare writer, Chief Executive Officer Ken Buser deserves much of the credit for improving the visibility and reputation of All Saints Healthcare, Racine, Wis.
authors.forename: Ron
authors.initials: R
authors.lastname: Shinkman
mesh_terms: D000329:Advertising; D003142:Communication; D003159:Community-Institutional Relations; D017598:Efficiency, Organizational; D006747:Hospital Communication Systems; D008389:Marketing of Health Services / Q000379:methods*; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D010564:Personnel, Hospital; D014922:Wisconsin