Paying for the privilege. Some healthcare service awards are raising eyebrows among competitors, who question validity and application fees.
Hospitals hunting for a new marketing edge have found it--awards. The latest is the Choice Award, sponsored by an alliance formed by Ric Parr (left). This new focus on highlighting performance and service through laurels reflects a widening trend in consumer-driven healthcare.
Romano
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D001363:Awards and Prizes; D016520:Entrepreneurship; D005249:Fees and Charges; D006761:Hospitals / Q000592:standards*; D008389:Marketing of Health Services / Q000191:economics*; D014481:United States