title: To sell science, find out what people want to buy.
authors.forename: Till C
authors.initials: TC
authors.lastname: Jelitto
mesh_terms: D008389:Marketing of Health Services / Q000639:trends; D011639:Public Opinion; D012108:Research Personnel / Q000458:organization & administration / Q000523:psychology; D012586:Science / Q000191:economics* / Q000193:education* / Q000458:organization & administration / Q000639:trends