The 'Adventist advantage'. Glendale Adventist Medical Center distinguishes itself.
Glendale Adventist Medical Center, Glendale, Calif., adopted an image-building campaign to differentiate the 450-bed hospital from its neighbors. This included the headline "Adventist Advantage," used in a series of sophisticated ads, printed in gold. In all their efforts, marketers consider the sensibilities of the sizable Armenian, Korean, Hispanic and Chinese populations.
Judith D
JD
Botvin
D000329:Advertising / Q000379:methods*; D002140:California; D018864:Cultural Diversity; D004465:Economic Competition; D006764:Hospitals, Community / Q000191:economics / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D010174:Pamphlets; D011845:Radio