People are the focus of Deaconess. Image campaign also aims at recruiting staff.
Deaconess Hospital in Evansville, Ind., is recruiting hospital personnel in a campaign that also addresses the general public. Started in March 2001, the campaign consists of outdoor billboards, print ads, and radio and TV spots. All emphasize Deaconess workers and their ability to make a difference.
Judith D
JD
Botvin
D006764:Hospitals, Community / Q000458:organization & administration*; D006801:Humans; D007196:Indiana; D008389:Marketing of Health Services / Q000379:methods*; D008402:Mass Media; D009741:Nursing Staff, Hospital; D010560:Personnel Selection; D010564:Personnel, Hospital; D010565:Persuasive Communication; D011845:Radio; D013690:Television