[Amount and quality of food advertisement on Brazilian television].
The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population.
Departamento de Psicologia e Educação, Faculdade de Filosofia, Ciência e Letras, Universidade de São Paulo, Ribeirão Preto, SP, Brasil.
Sebastião de Sousa
Sde S
Almeida
Paula Carolina B D
PC
Nascimento
Teresa Cristina Bolzan
TC
Quaioti
D000293:Adolescent; D000329:Advertising / Q000592:standards / Q000706:statistics & numerical data*; D001938:Brazil / Q000453:epidemiology; D002648:Child; D003257:Consumer Product Safety; D005247:Feeding Behavior; D005502:Food; D006801:Humans; D008019:Life Style; D013690:Television