'It's happening at Rush' wins top PRSA award. Integrated marketing effort boosts Rush-Presbyterian-St. Luke's.
An award-winning integrated marketing campaign for Rush-Presbyterian-St. Luke's Medical Center, Chicago, showcases the institution's research and developments. Each edition of its 50-part series of print ads features a different case study. These are being promoted through internal communications and also with highly visible collateral materials.
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D000046:Academic Medical Centers / Q000458:organization & administration / Q000592:standards*; D001363:Awards and Prizes; D002641:Chicago; D006786:Hospitals, Urban / Q000458:organization & administration / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000592:standards; D008402:Mass Media; D011641:Public Relations