title: The clinical effectiveness of a novel power toothbrush and its impact on oral health.
abstract: This review details the invention and clinical testing of a new power toothbrush designed to provide a low cost, effective toothbrush, which has a combination of a round oscillating head in conjunction with fixed bristles. The data demonstrate this power toothbrush (Crest SpinBrush) is an effective cleaning toothbrush with respect to plaque removal. Four independent 4-period crossover studies, where subjects used each brush twice, have demonstrated that brushing with this power toothbrush results in 10-40% greater plaque removal relative to a series of control manual toothbrushes. Separate research has confirmed that adults and children tend to brush longer, 35.8% and 38.3% respectively, when using this power toothbrush relative to manual toothbrushes. In addition, it has been shown to be superior to a battery-powered toothbrush (Colgate ActiBrush) in two independent studies and has demonstrated comparable efficacy to a leading powered toothbrush (Oral-B Ultra Plaque Remover). In parallel, this power toothbrush has also been shown to be safe relative to manual and power toothbrushes.
authors.affiliation: Procter & Gamble Company Health Care Research Center, Cincinnati, Ohio, USA.
authors.forename: Aaron R
authors.initials: AR
authors.lastname: Biesbrock
authors.forename: Linda M
authors.initials: LM
authors.lastname: Bayuk
authors.forename: Darin S
authors.initials: DS
authors.lastname: Yates
authors.forename: Marie-Vee
authors.initials: MV
authors.lastname: Santana
authors.forename: Robert D
authors.initials: RD
authors.lastname: Bartizek
mesh_terms: D000328:Adult; D002648:Child; D018592:Cross-Over Studies; D003773:Dental Plaque / Q000628:therapy*; D004560:Electricity; D004867:Equipment Design; D006801:Humans; D010349:Patient Compliance; D016032:Randomized Controlled Trials as Topic; D018709:Statistics, Nonparametric; D014099:Toothbrushing / Q000191:economics / Q000295:instrumentation*