title: Marketing your programs.
abstract: The programs and services that your organization develops can only achieve their desired goals if your clients are aware that they exist and know how to access them. Thus marketing your programs is essential. In this brief we explore the concept of social marketing and walk you through the steps to creating a marketing plan for your organization.
authors.affiliation: Bothner Public Relations, USA.
authors.forename: Vera
authors.initials: V
authors.lastname: Bothner
mesh_terms: D000368:Aged; D019981:Health Care Sector; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods; D006278:Medicare; D010353:Patient Education as Topic / Q000379:methods; D016730:Program Development; D012961:Sociology; D014481:United States