title: The myth of individualism-collectivism: a critical review.
abstract: The authors critically assess the dimension of individualism-collectivism (I-C) and its various uses in cross-cultural psychology. They argue that I-C research is characterized largely by insufficient conceptual clarity and a lack of systematic data. As a result, they call into question the utility of I-C as an explanatory tool for cultural variation in behavior, suggest alternative dimensions for cross-cultural research, and interpret the weaknesses of research on I-C as illustrative of a general trend in social psychology.
authors.affiliation: Department of Organization and Leadership, Teachers College, Columbia University, USA.
authors.forename: Maxim
authors.initials: M
authors.lastname: Voronov
authors.forename: Jefferson A
authors.initials: JA
authors.lastname: Singer
mesh_terms: D003431:Cross-Cultural Comparison; D003466:Cultural Characteristics; D006801:Humans; D007206:Individuality; D007398:Interpersonal Relations; D011582:Psychological Theory; D011593:Psychology, Social; D012919:Social Behavior