title: Bringing health services to the poor through social marketing: ethical issues.
authors.forename: Catherine
authors.initials: C
authors.lastname: Musham
authors.forename: Lillian
authors.initials: L
authors.lastname: Trettin
mesh_terms: D004989:Ethics; D006266:Health Education / Q000592:standards*; D006293:Health Promotion / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services; D010565:Persuasive Communication; D011203:Poverty; D011634:Public Health; D017664:Uncompensated Care; D014481:United States