The present and future of the international wine industry.
Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.
Bisson
Linda F
LF
Department of Viticulture and Enology, University of California, Davis, One Shields Avenue, Davis, California 95616-8749, USA.
Waterhouse
Andrew L
AL
Ebeler
Susan E
SE
Walker
M Andrew
MA
Lapsley
James T
JT
D000383:Agriculture / Q000379:methods* / Q000639:trends; D000818:Animals; D000975:Antioxidants / Q000494:pharmacology; D004032:Diet; D019649:Food Industry / Q000191:economics* / Q000639:trends*; D030841:Food, Genetically Modified; D006801:Humans; D010935:Plant Diseases / Q000235:genetics / Q000469:parasitology; D014920:Wine / Q000191:economics* / Q000469:parasitology / Q000600:supply & distribution*
D000975:Antioxidants