title: Reaching adolescents: a role for radio.
abstract: The radio is a powerful means to reach adolescents and to address their concerns, particularly those that are not being addressed by their families or by the school curriculum.  Proving this point is a radio program, "Sandhikhan" (Bengali for adolescence), which aired on national radio covering adolescent health issues, particularly reproductive health.  The program's impact was the subject of a WBVHA survey among adolescent radio listeners in West Bengal.  About 79% (369 individual listeners) of the respondents rated the radio program very good, with only a negligible 1% describing it as unnecessary.  Only 21% of respondents listened to the program alone, with the majority listening in the company of friends, mothers, sisters, brothers, fathers, and other relatives. This suggested a wider group of listeners in addition to the program's primary target audience.  Clearly, findings pointed to the effectiveness of teaching adolescent health on the air and the role that was played by WBVHA in developing healthy attitudes and habits among its young audience.  The findings of the survey will provide the basis for producing educational materials on reproductive health for students as well as teachers.
mesh_terms: D000293:Adolescent; D000367:Age Factors; D001208:Asia; D003142:Communication; D003710:Demography; D003906:Developing Countries; D006262:Health; D007194:India; D008402:Mass Media; D011153:Population; D011154:Population Characteristics; D011845:Radio; D018456:Reproductive Medicine; D012106:Research
keywords: Adolescents; Age Factors; Asia; Broadcast Media; Communication; Demographic Factors; Developing Countries; Health; India; Mass Media; Population; Population Characteristics; Radio; Reproductive Health; Southern Asia; Summary Report; Youth