Philip Morris changes its name, but not its harmful practices.
After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name-to The Altria Group, Inc.
Myers
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mmyers@tabaccofreekids.org
D000293:Adolescent; D000329:Advertising; D002648:Child; D006266:Health Education; D006801:Humans; D015397:Program Evaluation; D011641:Public Relations; D012907:Smoking / Q000009:adverse effects; D000074606:Smoking Prevention; D019460:Tobacco Industry; D014481:United States