title: Branding 101. It's time for healthcare to embrace this marketing mainstay.
authors.affiliation: Merck & Co., Inc., Children's Hospital of Philadelphia, USA. katemangini@aol.com
authors.forename: Mary Kate
authors.initials: MK
authors.lastname: Mangini
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D019982:Organizational Case Studies; D010565:Persuasive Communication; D011357:Product Line Management; D014481:United States