Branding 101. It's time for healthcare to embrace this marketing mainstay.
Mangini
Mary Kate
MK
Merck & Co., Inc., Children's Hospital of Philadelphia, USA. katemangini@aol.com
D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009820:Ohio; D019982:Organizational Case Studies; D010565:Persuasive Communication; D011357:Product Line Management; D014481:United States