title: UMMC recruitment plan succeeds. Multi-disciplinary approach aligned to overall marketing strategy.
abstract: At the University of Maryland Medical Center (UMMC), Baltimore, a team of marketing, human resources and patient care services departments staffers worked on a campaign to recruit staff members. They created a successful campaign that exceeded by 12% the four-month goal for new hires. Reportedly, the program has had lasting momentum and has helped to enhance the image of UMMC. Incidentally, the campaign also won peer recognition for its creators.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000046:Academic Medical Centers / Q000458:organization & administration; D000329:Advertising; D015142:Baltimore; D004649:Employee Incentive Plans; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009741:Nursing Staff, Hospital / Q000600:supply & distribution*; D010560:Personnel Selection / Q000379:methods*; D000078329:Workforce