title: Dentists turn treatment into entertainment.
authors.affiliation: Dell Richards Publicity, Sacramento, USA.
authors.forename: Dell
authors.initials: D
authors.lastname: Richards
mesh_terms: D003729:Dental Care / Q000523:psychology*; D003770:Dental Offices; D006801:Humans; D007374:Interior Design and Furnishings; D008389:Marketing of Health Services; D011998:Recreation; D013690:Television