Service vs. satisfaction. The key to a competitive edge.
Understanding the difference between patient service and satisfaction can provide any medical practice with the competitive advantage to retain existing patients and attract new ones.
Gutman
Jonathan
J
Marketing Department, University of New Hampshire, Durham, USA. jgutman@cisunix.unh.edu
Miaoulis
George
G
D004465:Economic Competition; D006123:Group Practice / Q000592:standards*; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D017060:Patient Satisfaction; D017064:Process Assessment, Health Care; D011369:Professional-Patient Relations; D012945:Social Values