title: A new breed of donor. Trends in gift giving.
abstract: Let's say that as a result of a lot of hard work and personal sacrifice, you've accumulated a significant amount of money. Now you're looking for some charitable cause in which to invest. As you invest this money--money symbolizing the sum of your life's work--don't you wish to have some control, some degree of input into the manner in which the money is used? This attitude personifies today's newest type of donor.
mesh_terms: D002608:Charities / Q000191:economics; D003256:Community Participation / Q000523:psychology*; D003258:Consumer Behavior; D003657:Decision Making; D005653:Fund Raising / Q000379:methods / Q000639:trends*; D006801:Humans; D014481:United States