Research, CME, media relations boost diabetes center's profile.
For Boston's Joslin Diabetes Center, media relations rather than formal advertising is the key to a high-profile image. The communications office targets newspaper, magazine and TV reporters and editors with public service announcements and news about research and clinical care advances. Other successful tools include a high-end quarterly magazine, a fact-filled information kit, disease-specific support programs and a catalog of educational materials.
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Tom
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D000329:Advertising / Q000379:methods*; D000554:Ambulatory Care Facilities / Q000458:organization & administration*; D001900:Boston; D003920:Diabetes Mellitus / Q000628:therapy*; D019468:Disease Management; D004502:Education, Medical, Continuing; D006801:Humans; D008389:Marketing of Health Services; D008402:Mass Media; D012106:Research