title: Utilizing grassroots workers in family planning programs in India: prospects and problems.
abstract: In order to rapidly expand the network of delivery systems and speed up the process of acceptance of family planning messages and methods, a shift took place in the Indian family planning program from the bureaucratic "clinical" approach to the people oriented "extension" approach. As a result, there is an increasing emphasis on moving the family planning efforts closer to the grassroots level. A key methodological issue centers on the proper selection, cultural acceptability, and the effectiveness of the grassroots workers who are to be trained and through whom family planning motivational messages and methods are to be introduced. The Indian government, from time to time, has trained and utilized different groups of grassroots workers in its family planning promotional efforts. Anthropological field studies were conducted in two different regions in India to examine the potential and actual roles of two groups of grassroots workers--opinion leaders and traditional birth attendants--in the delivery of family planning services in the rural areas. These studies revealed that while the traditional birth attendants can be trained and utilized to a limited extent in promoting family planning efforts, especially to the eligible female clients, the role of the opinion leaders in such efforts is at best questionable. Based on these field studies, cultural and technical (including bureaucratic) problems in training and utilizing opinion leaders and traditional birth attendants are explored in detail. Modifications in the training program strategies are suggested to improve and expand the family planning delivery system in rural India.
authors.forename: S B
authors.initials: SB
authors.lastname: Mani
mesh_terms: D000329:Advertising; D001208:Asia; D003142:Communication; D003695:Delivery of Health Care; D003710:Demography; D003906:Developing Countries; D004467:Economics; D005193:Family Planning Services; D006262:Health; D007722:Health Knowledge, Attitudes, Practice; D006282:Health Personnel; D006285:Health Planning; D007194:India; D007857:Leadership; D008389:Marketing of Health Services; D008880:Midwifery; D009934:Organization and Administration; D010342:Patient Acceptance of Health Care; D011153:Population; D011154:Population Characteristics; D016730:Program Development; D015397:Program Evaluation; D012424:Rural Population
keywords: Asia; Communication; Delivery Of Health Care; Demographic Factors; Developing Countries; Economic Factors; Family Planning; Family Planning Programs; Field Workers; Health; Health Personnel; India; Influentials; Knowledge Sources; Marketing; Midwives; Organization And Administration; Population; Population Characteristics; Program Acceptability; Program Development; Program Evaluation; Programs; Promotion; Rural Population; Southern Asia