title: The Blues rise again. Amid industry turmoil, trademark seen as refuge.
authors.forename: Laura B
authors.initials: LB
authors.lastname: Benko
mesh_terms: D054598:Blue Cross Blue Shield Insurance Plans / Q000191:economics / Q000706:statistics & numerical data*; D003625:Data Collection; D006279:Health Maintenance Organizations / Q000191:economics / Q000706:statistics & numerical data; D007182:Income; D014481:United States