title: Social marketing: an approach to planned social change.
authors.forename: P
authors.initials: P
authors.lastname: Kotler
authors.forename: G
authors.initials: G
authors.lastname: Zaltman
mesh_terms: D000329:Advertising; D003365:Costs and Cost Analysis; D004467:Economics; D005193:Family Planning Services; D008389:Marketing of Health Services; D008402:Mass Media
keywords: Economic Factors; Family Planning; Marketing; Mass Media; Pricing; Promotion; Social Marketing