Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap.
Rothschild
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D000329:Advertising; D003132:Commerce; D003142:Communication; D004467:Economics; D006285:Health Planning; D007255:Information Services; D008389:Marketing of Health Services; D008402:Mass Media; D009934:Organization and Administration; D017150:Public Sector
Commerce; Communication; Economic Factors; Iec; Macroeconomic Factors; Marketing; Mass Media; Organization And Administration; Program Activities; Programs; Promotion; Public Sector; Social Marketing