title: Broadening the concept of marketing.
authors.forename: P
authors.initials: P
authors.lastname: Kotler
authors.forename: S J
authors.initials: SJ
authors.lastname: Levy
mesh_terms: D000329:Advertising; D003132:Commerce; D003142:Communication; D004467:Economics; D008389:Marketing of Health Services; D008402:Mass Media; D017149:Private Sector; D017150:Public Sector; D012106:Research
keywords: Commerce; Commercial Sector; Communication; Economic Factors; Macroeconomic Factors; Market Research; Marketing; Mass Media; Private Sector; Promotion; Public Sector; Research Methodology; Sales; Social Marketing