title: Stay tuned next week.  The power of social marketing: how Egypt learned about ORS.
authors.forename: D
authors.initials: D
authors.lastname: Eddy
authors.forename: G
authors.initials: G
authors.lastname: Garb
mesh_terms: D000349:Africa; D000352:Africa, Northern; D001695:Biology; D003142:Communication; D003906:Developing Countries; D003967:Diarrhea; D004064:Digestive System; D004194:Disease; D004467:Economics; D004493:Education; D004534:Egypt; D005440:Fluid Therapy; D006285:Health Planning; D006298:Health Services Administration; D007255:Information Services; D008389:Marketing of Health Services; D008402:Mass Media; D008877:Middle East; D009934:Organization and Administration; D010827:Physiology; D012106:Research; D013812:Therapeutics
keywords: Africa; Arab Countries; Biology; Communication; Communication Programs; Developing Countries; Diarrhea; Diseases; Economic Factors; Education; Educational Activities; Egypt; Gastrointestinal Effects; Health Services Administration; Iec; Management; Marketing; Mass Media; Mediterranean Countries; Northern Africa; Oral Rehydration--therapeutic use; Organization And Administration; Physiology; Program Activities; Programs; Social Marketing; Summary Report; Treatment