title: The marketing of social causes: the first 10 years.
authors.forename: K F
authors.initials: KF
authors.lastname: Fox
authors.forename: P
authors.initials: P
authors.lastname: Kotler
mesh_terms: D004467:Economics; D006077:Government Agencies; D008389:Marketing of Health Services; D009934:Organization and Administration; D009938:Organizations; D015397:Program Evaluation; D011788:Quality of Life; D012106:Research; D012946:Social Welfare; D014837:Voluntary Health Agencies
keywords: Economic Factors; Government Agencies; Marketing; Obstacles; Organization And Administration; Organizations; Program Effectiveness; Program Evaluation; Programs; Quality Of Life--changes; Social Marketing; Social Welfare; Summary Report; Voluntary Health Agencies; World