Mother and Unborn Baby Care v. State, 11 May 1988.
The State charged the defendant antiabortion organization with violation of the Texas Deceptive Trade Practices Act in advertising under abortion groups in the yellow pages.  The Court upheld a lower court decision enjoining deceptive conduct, mandating certain disclosures, and assessing penalties.  It rejected the defendant's argument that it was not involved in trade or commerce and, thus, was not subject to the Act.  As support for its decision, the Court pointed to the defendant's advertising in the yellow pages and provision of pregnancy testing, counseling, financial assistance, aid in adoption procedures, and help in obtaining legal aid.
D000028:Abortion, Induced; D000300:Adoption; D000329:Advertising; D000554:Ambulatory Care Facilities; D000569:Americas; D001519:Behavior; D002668:Child Rearing; D019411:Clinical Laboratory Techniques; D003142:Communication; D003376:Counseling; D019049:Developed Countries; D003933:Diagnosis; D004467:Economics; D005376:Financial Management; D006285:Health Planning; D007603:Jurisprudence; D008389:Marketing of Health Services; D008402:Mass Media; D009656:North America; D009934:Organization and Administration; D011057:Politics; D011258:Pregnancy Tests; D011639:Public Opinion; D013781:Texas; D014481:United States
Adoption; Americas; Anti-abortion Groups; Behavior; Child Rearing; Clinic Activities; Communication; Counseling; Court Decision; Developed Countries; Economic Factors; Examinations And Diagnoses; Financial Activities; Interest Groups; Laboratory Examinations And Diagnoses; Laboratory Procedures; Marketing; Mass Media; North America; Northern America; Organization And Administration; Political Factors; Pregnancy Tests; Program Activities; Programs; Promotion--legal aspects; Texas; United States