The overmarketing of social marketing.
Gumucio-dagron
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D001290:Attitude; D001519:Behavior; D003256:Community Participation; D003906:Developing Countries; D004467:Economics; D007843:Latin America; D008389:Marketing of Health Services; D009934:Organization and Administration; D010684:Philosophy; D011584:Psychology; D012922:Social Change; D012945:Social Values
Attitude; Behavior; Community Participation; Developing Countries; Economic Factors; Latin America; Marketing; Organization And Administration; Philosophical Overview; Psychological Factors; Social Development; Social Marketing; Value Orientation