title: Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap.
authors.forename: M L
authors.initials: ML
authors.lastname: Rothschild
mesh_terms: D000329:Advertising; D003132:Commerce; D003142:Communication; D004467:Economics; D006285:Health Planning; D007255:Information Services; D008389:Marketing of Health Services; D008402:Mass Media; D009934:Organization and Administration; D017150:Public Sector
keywords: Commerce; Communication; Economic Factors; Iec; Macroeconomic Factors; Marketing; Mass Media; Organization And Administration; Program Activities; Programs; Promotion; Public Sector; Social Marketing