title: Upgrading IEC strategy:  the happy family coupon campaign.
authors.forename: C S
authors.initials: CS
authors.lastname: Alberto
mesh_terms: D000329:Advertising; D001208:Asia; D001210:Asia, Southeastern; D003142:Communication; D003906:Developing Countries; D004467:Economics; D005069:Evaluation Studies as Topic; D006285:Health Planning; D008389:Marketing of Health Services; D008402:Mass Media; D009042:Motivation; D010174:Pamphlets; D010679:Philippines; D011177:Postal Service; D011640:Public Policy; D012106:Research; D012736:Sex Education
keywords: Asia; Communication; Communication Programs; Developing Countries; Economic Factors; Evaluation; Family Planning Education; Family Planning Programs; Incentives; Information Distribution; Mail Distribution; Marketing; Mass Media; Pamphlets; Philippines; Policy; Printed Media; Promotion; Southeastern Asia; Southern Asia; Summary Report