title: Contraceptive social marketing in the third world:  a case of multiple transfer.
authors.forename: R
authors.initials: R
authors.lastname: Luthra
mesh_terms: D000329:Advertising; D001208:Asia; D001459:Bangladesh; D003142:Communication; D017280:Condoms; D003267:Contraception; D003276:Contraceptives, Oral; D003625:Data Collection; D003906:Developing Countries; D004467:Economics; D005193:Family Planning Services; D007722:Health Knowledge, Attitudes, Practice; D006285:Health Planning; D006301:Health Services Needs and Demand; D007407:Interviews as Topic; D007857:Leadership; D008389:Marketing of Health Services; D008402:Mass Media; D009934:Organization and Administration; D012106:Research; D012959:Socioeconomic Factors; D013089:Spermatocidal Agents; D014622:Vaginal Creams, Foams, and Jellies
chemical_list: D003276:Contraceptives, Oral; D013089:Spermatocidal Agents; D014622:Vaginal Creams, Foams, and Jellies
keywords: Asia; Bangladesh; Barrier Methods; Case Studies; Communication; Condom; Contraception; Contraceptive Methods; Data Collection; Developing Countries; Economic Factors; Family Planning; Family Planning Programs; Influentials; Interviews; Knowledge Sources; Marketing; Mass Media; Oral Contraceptives; Organization And Administration; Program Design; Programs; Promotion; Research Methodology; Social Marketing; Socioeconomic Factors; Southern Asia; Studies; Target Population; Vaginal Foam; Vaginal Spermicides