title: Health service marketing: a suggested model.
authors.forename: G
authors.initials: G
authors.lastname: Zaltman
authors.forename: I
authors.initials: I
authors.lastname: Vertinsky
mesh_terms: D003695:Delivery of Health Care; D003906:Developing Countries; D004467:Economics; D006262:Health; D006296:Health Services; D008389:Marketing of Health Services; D009313:National Health Programs; D011640:Public Policy
keywords: Delivery Of Health Care; Developing Countries; Development Policy; Economic Factors; Health; Health Services; Marketing; National Health Services; Policy; Social Marketing