title: Social marketing: two views, two opportunities.
authors.forename: S
authors.initials: S
authors.lastname: Saunders
authors.forename: W A
authors.initials: WA
authors.lastname: Smith
mesh_terms: D000329:Advertising; D003132:Commerce; D004467:Economics; D008389:Marketing of Health Services
keywords: Commerce; Economic Factors; Macroeconomic Factors; Marketing; Promotion; Social Marketing