title: The mass media alone are not effective change agents.
authors.forename: J M
authors.initials: JM
authors.lastname: Ruijter
mesh_terms: D000349:Africa; D003142:Communication; D003695:Delivery of Health Care; D003906:Developing Countries; D006262:Health; D006296:Health Services; D007114:Immunization; D008402:Mass Media; D009934:Organization and Administration; D011320:Primary Health Care; D015397:Program Evaluation; D011845:Radio; D012922:Social Change; D013690:Television; D014611:Vaccination
keywords: Africa; Broadcast Media; Communication; Communication Programs; Delivery Of Health Care; Developing Countries; Health; Health Services; Immunization; Mass Media; Organization And Administration; Primary Health Care; Program Effectiveness; Program Evaluation; Programs; Radio; Social Change; Television; Vaccination