title: Social uses of commercial soap operas: a conversation with Miguel Sabido.
authors.forename: A
authors.initials: A
authors.lastname: Singhal
authors.forename: R
authors.initials: R
authors.lastname: Obregon
mesh_terms: D000569:Americas; D003142:Communication; D003906:Developing Countries; D004467:Economics; D004493:Education; D006285:Health Planning; D007255:Information Services; D007843:Latin America; D008389:Marketing of Health Services; D008402:Mass Media; D008800:Mexico; D009656:North America; D009934:Organization and Administration; D012736:Sex Education; D013690:Television
keywords: Americas; Broadcast Media; Communication; Developing Countries; Economic Factors; Education; Iec; Latin America; Marketing; Mass Media; Mexico; North America; Organization And Administration; Population Education; Program Activities; Programs; Social Marketing; Television