title: Pro-development soap operas: a novel approach to development communication.
authors.forename: W J
authors.initials: WJ
authors.lastname: Brown
authors.forename: A
authors.initials: A
authors.lastname: Singhal
authors.forename: E M
authors.initials: EM
authors.lastname: Rogers
mesh_terms: D000329:Advertising; D000569:Americas; D003142:Communication; D019049:Developed Countries; D003906:Developing Countries; D004467:Economics; D004493:Education; D005193:Family Planning Services; D007843:Latin America; D008389:Marketing of Health Services; D008402:Mass Media; D008800:Mexico; D009656:North America; D012922:Social Change; D013690:Television; D014481:United States
keywords: Americas; Broadcast Media; Communication; Developed Countries; Developing Countries; Economic Factors; Education; Family Planning; Latin America; Literacy Programs; Marketing; Mass Media; Mexico; North America; Northern America; Promotion; Social Development; Social Marketing; Television; United States