title: The rural market: a unique communication medium.
authors.forename: P
authors.initials: P
authors.lastname: Spain
mesh_terms: D000569:Americas; D001296:Audiovisual Aids; D003142:Communication; D003695:Delivery of Health Care; D003710:Demography; D003906:Developing Countries; D003967:Diarrhea; D004194:Disease; D004493:Education; D006262:Health; D006266:Health Education; D006296:Health Services; D007843:Latin America; D008402:Mass Media; D008800:Mexico; D009656:North America; D010506:Periodicals as Topic; D011153:Population; D011154:Population Characteristics; D011320:Primary Health Care; D011845:Radio; D012424:Rural Population; D013663:Teaching
keywords: Americas; Audiovisual Aids; Broadcast Media; Communication; Communication Programs; Delivery Of Health Care; Demographic Factors; Developing Countries; Diarrhea--prevention and control; Diseases; Education; Educational Activities; Educational Technics; Health; Health Education; Health Services; Latin America; Magazines; Mass Media; Mexico; North America; Population; Population Characteristics; Primary Health Care; Printed Media; Radio; Rural Population--women; Training Activities; Training Programs