title: The overmarketing of social marketing.
authors.forename: A
authors.initials: A
authors.lastname: Gumucio-dagron
mesh_terms: D001290:Attitude; D001519:Behavior; D003256:Community Participation; D003906:Developing Countries; D004467:Economics; D007843:Latin America; D008389:Marketing of Health Services; D009934:Organization and Administration; D010684:Philosophy; D011584:Psychology; D012922:Social Change; D012945:Social Values
keywords: Attitude; Behavior; Community Participation; Developing Countries; Economic Factors; Latin America; Marketing; Organization And Administration; Philosophical Overview; Psychological Factors; Social Development; Social Marketing; Value Orientation