title: Soap operas and social marketing: the PCI strategy.
mesh_terms: D003142:Communication; D004467:Economics; D006262:Health; D006285:Health Planning; D008389:Marketing of Health Services; D008402:Mass Media; D009934:Organization and Administration; D009938:Organizations; D018456:Reproductive Medicine; D012106:Research
keywords: Broadcast Media; Communication; Economic Factors; Health; Marketing; Mass Media; Organization And Administration; Organizations; Program Activities; Programs; Reproductive Health; Social Marketing; Summary Report