Sporting hero launches Australian "Men Too" campaign.
Top Australian rugby league captain Wally Lewis last month launched a "Men Too" campaign for the Family Planning Association (FPA) in Queensland, Australia.  The campaign has been based very closely on Britain's, using a great deal of material from the United Kingdom FPA.  Several radio spots have also been produced, and are currently being broadcast on all the commercial stations in community service spots.  Future plans include a 30-second television commercial, and the use of the Brisbane Bullets, a popular basketball team, to promote the "male involvement" theme.
D001315:Australia; D001519:Behavior; D003142:Communication; D003710:Demography; D019049:Developed Countries; D003906:Developing Countries; D005193:Family Planning Services; D005298:Fertility; D006285:Health Planning; D007255:Information Services; D008402:Mass Media; D009934:Organization and Administration; D010139:Pacific Islands; D011153:Population; D011157:Population Dynamics; D011845:Radio; D012725:Sexual Behavior; D012919:Social Behavior; D013690:Television
Australia; Behavior; Broadcast Media; Communication; Demographic Factors; Developed Countries; Developing Countries; Family Planning--men; Fertility; Iec; Male Role; Mass Media; Oceania; Organization And Administration; Population; Population Dynamics; Program Activities; Programs; Radio; Reproductive Behavior--men; Social Behavior; Television