Cost recovery shifts the brand image from Prudence to Protector.
D000349:Africa; D017954:Africa South of the Sahara; D000352:Africa, Northern; D000354:Africa, Western; D017280:Condoms; D003267:Contraception; D003268:Contraception Behavior; D007560:Cote d'Ivoire; D003695:Delivery of Health Care; D015023:Democratic Republic of the Congo; D003906:Developing Countries; D004467:Economics; D005193:Family Planning Services; D006285:Health Planning; D008389:Marketing of Health Services; D009934:Organization and Administration; D017149:Private Sector; D012106:Research
Africa; Africa South Of The Sahara; Barrier Methods--cost; Condom--cost; Contraception; Contraceptive Distribution; Contraceptive Methods--cost; Contraceptive Usage; Developing Countries; Distributional Activities; Economic Factors; Family Planning; French Speaking Africa; Ivory Coast; Macroeconomic Factors; Marketing; Middle Africa; Organization And Administration; Private Sector; Program Activities; Programs; Social Marketing; Summary Report; Western Africa; Zaire