title: Census data quality--a user's view.
abstract: "This paper presents the perspective of a major user of both decennial and economic [U.S.] census data.  It illustrates how these data are used as a framework for commercial marketing research surveys that measure television audiences and sales of consumer goods through retail stores, drawing on Nielsen's own experience in data collection and evaluation.  It reviews Nielsen's analyses of census data quality based, in part, on actual field evaluation of census results.  Finally, it suggests ways that data quality might be evaluated and improved to enhance the usefulness of these census programs."
mesh_terms: D000569:Americas; D019352:Censuses; D003625:Data Collection; D003710:Demography; D019049:Developed Countries; D003906:Developing Countries; D005069:Evaluation Studies as Topic; D008389:Marketing of Health Services; D009656:North America; D011154:Population Characteristics; D015203:Reproducibility of Results; D012106:Research; D012107:Research Design; D012942:Social Sciences; D014481:United States
keywords: Americas; Census; Data Collection; Data Sources; Demographics; Demography; Developed Countries; Developing Countries; Evaluation; Evaluation Report; Market Research; Measurement; North America; Northern America; Population Statistics; Reliability; Research Methodology; Social Sciences; United States