title: Product advertising versus ideas advertising.
mesh_terms: D000329:Advertising; D003142:Communication; D003267:Contraception; D004467:Economics; D005193:Family Planning Services; D008389:Marketing of Health Services; D008402:Mass Media; D009934:Organization and Administration; D015397:Program Evaluation
keywords: Communication; Contraception; Contraceptive Methods; Economic Factors; Family Planning; Marketing; Mass Media; Organization And Administration; Program Evaluation; Programs; Promotion; Sales; Social Marketing