Pro-socially shareable entertainment television programmes: a programming alternative in developing countries?
D000329:Advertising; D000569:Americas; D003142:Communication; D003906:Developing Countries; D004467:Economics; D004493:Education; D007843:Latin America; D008389:Marketing of Health Services; D008402:Mass Media; D008800:Mexico; D009656:North America; D012106:Research; D012922:Social Change; D013690:Television
Americas; Broadcast Media; Communication; Developing Countries; Economic Factors; Education; Latin America; Marketing; Mass Media; Mexico; North America; Promotion; Social Development; Summary Report; Television