title: Are you ready to invest in business development?
abstract: A hospital's strategy to increase market share should focus on physicians and the hospital's community. Organization managers should actively seek to enhance relations with physicians. The hospital should seek opportunities to collaborate with physicians. Promotional budgets should focus on informing consumers about service areas that interest them most, such as emergency and obstetrics services. A sales strategy should focus on acquainting community physicians with the hospital's specialists.
authors.affiliation: DMI Transitions, Inc., Brecksville, Ohio, USA. kenmack@dmitransitions.com
authors.forename: Ken E
authors.initials: KE
authors.lastname: Mack
mesh_terms: D000329:Advertising; D003299:Cooperative Behavior; D005377:Financial Management, Hospital / Q000379:methods*; D019981:Health Care Sector; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D018578:Hospital-Physician Relations; D007449:Investments; D040541:Marketing / Q000458:organization & administration*; D010560:Personnel Selection; D010820:Physicians / Q000600:supply & distribution; D012017:Referral and Consultation; D014481:United States