title: The return of the heart hospital. A hospital that specializes in providing cardiovascular services can meet community needs but will compete with existing community hospitals for market share.
abstract: A hospital that provides cardiovascular services and embraces a heart-hospital brand and strategy can achieve competitive advantage. Providers that want to compete aggressively for cardiovascular services are developing a specialty-based carve-out strategy. A heart-hospital initiative can cannibalize revenues from a hospital's other programs and services. A successful heart-hospital strategy requires physician buy-in. A heart hospital needs a brand that customers will value.
authors.affiliation: bobs@tiber.com
authors.forename: Robert B
authors.initials: RB
authors.lastname: Smith
mesh_terms: D020811:Biomedical Technology; D002300:Cardiac Care Facilities / Q000191:economics* / Q000639:trends; D016507:Cardiology Service, Hospital / Q000191:economics; D002318:Cardiovascular Diseases / Q000628:therapy*; D003258:Consumer Behavior; D004465:Economic Competition; D019981:Health Care Sector; D006301:Health Services Needs and Demand; D006764:Hospitals, Community / Q000191:economics; D006801:Humans; D011357:Product Line Management; D014481:United States