title: "Build it and they will come?".
authors.forename: Diane
authors.initials: D
authors.lastname: Giaquinta
mesh_terms: D003258:Consumer Behavior; D017047:Cost Sharing; D003669:Deductibles and Coinsurance; D006801:Humans; D007356:Insurance, Pharmaceutical Services / Q000191:economics; D008329:Managed Care Programs / Q000191:economics / Q000458:organization & administration*; D014481:United States