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A hospital's strategy to increase market share should focus on physicians and the hospital's community. Organization managers should actively seek to enhance relations with physicians. The hospital should seek opportunities to collaborate with physicians. Promotional budgets should focus on informing consumers about service areas that interest them most, such as emergency and obstetrics services. A sales strategy should focus on acquainting community physicians with the hospital's specialists.
Mack
Ken E
KE
DMI Transitions, Inc., Brecksville, Ohio, USA. kenmack@dmitransitions.com
D000329:Advertising; D003299:Cooperative Behavior; D005377:Financial Management, Hospital / Q000379:methods*; D019981:Health Care Sector; D006759:Hospital-Physician Joint Ventures / Q000458:organization & administration*; D018578:Hospital-Physician Relations; D007449:Investments; D040541:Marketing / Q000458:organization & administration*; D010560:Personnel Selection; D010820:Physicians / Q000600:supply & distribution; D012017:Referral and Consultation; D014481:United States