title: Spotting management fads.
abstract: Business fads can change companies, for better or worse. They can introduce useful ideas but often fail to deliver on promises. So how can managers tell a fad from a tool that might endure? For one thing, beware of suspiciously simple techniques. If they seem too easy, they probably are.
authors.affiliation: Ecole des Hautes Etudes Commerciales de Montreal.
authors.forename: Danny
authors.initials: D
authors.lastname: Miller
authors.forename: Jon
authors.initials: J
authors.lastname: Hartwick
mesh_terms: D000288:Administrative Personnel; D016520:Entrepreneurship; D006801:Humans; D009936:Organizational Innovation; D010559:Personnel Management / Q000639:trends; D010934:Planning Techniques; D017749:Total Quality Management; D014481:United States