title: GSHMPR: taking on the new challenges of health care marketing. Georgia Society for Healthcare Marketing & Public Relations.
authors.forename: Elaine
authors.initials: E
authors.lastname: Morgan
mesh_terms: D003159:Community-Institutional Relations; D005845:Georgia; D006801:Humans; D008389:Marketing of Health Services; D009937:Organizational Objectives; D011641:Public Relations; D012954:Societies, Hospital