How to build a blockbuster.
Coming up with fabulously successful products takes more than creative people with groundbreaking ideas. Top executives need to roll up their sleeves and get involved. Since they control resources and have the power to cut through red tape, they can clear a path for the creative team to develop hit products.
Lynn
Gary
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Stevens Institute of Technology, Hoboken, New Jersey, USA.
Reilly
Richard
R
D000288:Administrative Personnel; D000329:Advertising; D003405:Creativity; D006801:Humans; D007324:Institutional Management Teams; D009936:Organizational Innovation; D011357:Product Line Management; D014481:United States