Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective.
A central assumption of many models of human behavior is that intention to perform a behavior is highly predictive of actual behavior. This article presents evidence that belies this notion. Based on a survey of 1,250 Philadelphia adults, a clear and consistent pattern emerged suggesting that beliefs related to domestic violence correlate with intentions to act with respect to domestic violence but rarely correlate with reported actions (e.g., talking to the abused woman). Numerous methodological and substantive explanations for this finding are offered with emphasis placed on the complexity of the context in which an action to prevent a domestic violence incident occurs. We conclude by arguing that despite the small, insignificant relationships between beliefs and behaviors found, worthwhile aggregate effects on behavior might still exist, thus reaffirming the role of communication campaign efforts.
Nabi
Robin L
RL
Department of Communication, University of Arizona, Tucson 85721, USA. rnabi@u.arizona.edu
Southwell
Brian
B
Hornik
Robert
R
D000328:Adult; D000368:Aged; D003625:Data Collection; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D033182:Intention; D008297:Male; D008875:Middle Aged; D015143:Philadelphia; D011582:Psychological Theory; D040241:Social Marketing; D013179:Spouse Abuse / Q000517:prevention & control* / Q000523:psychology*