title: What is newsworthy? Frenzy to feed the media can be bad for patients.
authors.forename: Michael
authors.initials: M
authors.lastname: Baum
mesh_terms: D001943:Breast Neoplasms / Q000209:etiology*; D002986:Clinical Trials as Topic; D003142:Communication; D020249:Hormone Replacement Therapy; D006801:Humans; D008402:Mass Media; D008495:Medical Oncology; D006113:United Kingdom