title: The hidden persuaders: subtle advertising in radiation oncology.
authors.forename: Paul
authors.initials: P
authors.lastname: Hutchison
authors.forename: Edward C
authors.initials: EC
authors.lastname: Halperin
mesh_terms: D000329:Advertising; D004345:Drug Industry; D037921:Gift Giving; D006801:Humans; D018787:Radiation Oncology