title: Training scientists to be journalists. Clear and accessible writing is not good enough for the public. Above all, it has to have sparkle.
authors.affiliation: Science Communication Program at the University of California, Santa Cruz, CA, USA. WILKES@CATS.UCSC.EDU
authors.forename: John
authors.initials: J
authors.lastname: Wilkes
mesh_terms: D003146:Communications Media; D004493:Education; D006801:Humans; D020452:Journalism; D018156:Journalism, Medical; D011639:Public Opinion; D012108:Research Personnel; D012586:Science; D014481:United States