title: Communicating strategically in a crisis. During a crisis, the organization's credibility rests on the CEO.
authors.affiliation: Department of Public Relations, Mount Saint Vincent University, Halifax, Nova Scotia.
authors.forename: Patricia J
authors.initials: PJ
authors.lastname: Parsons
mesh_terms: D016542:Chief Executive Officers, Hospital; D003142:Communication; D003159:Community-Institutional Relations; D004189:Disaster Planning / Q000379:methods*; D006801:Humans; D007407:Interviews as Topic; D011641:Public Relations; D014481:United States