title: Are HIV drug advertisements contributing to increases in risk behavior among men in San Francisco, 2001?
abstract: In winter 2001, we quantified exposure to HIV medication direct-to-consumer advertising and its relationship to attitudes and behaviors among sexually transmitted disease clinic attendees. We found that homosexual men frequently saw HIV medication advertisements. HIV-positive homosexual men with greater advertisement exposure believed HIV was a less serious disease. Men believed these advertisements influenced an individual's decision to have unprotected sex. HIV-positive homosexual men with greater advertisement exposure may be more likely to have unprotected anal intercourse.
authors.affiliation: San Francisco Department of Public Health, STD Prevention and Control Services, San Francisco, California, USA.
authors.forename: Jeffrey D
authors.initials: JD
authors.lastname: Klausner
authors.forename: Andrea
authors.initials: A
authors.lastname: Kim
authors.forename: Charlotte
authors.initials: C
authors.lastname: Kent
mesh_terms: D000328:Adult; D000329:Advertising; D019380:Anti-HIV Agents / Q000627:therapeutic use*; D015658:HIV Infections / Q000188:drug therapy / Q000523:psychology*; D007722:Health Knowledge, Attitudes, Practice; D018451:Homosexuality, Male / Q000523:psychology; D006801:Humans; D008297:Male; D012309:Risk-Taking; D021841:Safe Sex / Q000523:psychology; D012725:Sexual Behavior
chemical_list: D019380:Anti-HIV Agents