title: Social marketing of condoms--an unconventional approach.
authors.forename: Steve
authors.initials: S
authors.lastname: Penfold
authors.forename: Rosemary
authors.initials: R
authors.lastname: Kirkman
mesh_terms: D000293:Adolescent; D016497:Adolescent Health Services; D017280:Condoms / Q000600:supply & distribution*; D005193:Family Planning Services / Q000379:methods; D006297:Health Services Accessibility; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D010865:Pilot Projects; D006113:United Kingdom