Are HIV drug advertisements contributing to increases in risk behavior among men in San Francisco, 2001?
In winter 2001, we quantified exposure to HIV medication direct-to-consumer advertising and its relationship to attitudes and behaviors among sexually transmitted disease clinic attendees. We found that homosexual men frequently saw HIV medication advertisements. HIV-positive homosexual men with greater advertisement exposure believed HIV was a less serious disease. Men believed these advertisements influenced an individual's decision to have unprotected sex. HIV-positive homosexual men with greater advertisement exposure may be more likely to have unprotected anal intercourse.
Klausner
Jeffrey D
JD
San Francisco Department of Public Health, STD Prevention and Control Services, San Francisco, California, USA.
Kim
Andrea
A
Kent
Charlotte
C
D000328:Adult; D000329:Advertising; D019380:Anti-HIV Agents / Q000627:therapeutic use*; D015658:HIV Infections / Q000188:drug therapy / Q000523:psychology*; D007722:Health Knowledge, Attitudes, Practice; D018451:Homosexuality, Male / Q000523:psychology; D006801:Humans; D008297:Male; D012309:Risk-Taking; D021841:Safe Sex / Q000523:psychology; D012725:Sexual Behavior
D019380:Anti-HIV Agents