title: Good content alone won't bring them back.
abstract: Good content is important, but it won't make your site unique. The challenge for medical Webmasters is to find ways to encourage users to go directly to their site rather than to a general search engine. That requires knowing your audiences, and providing features that meet their needs.
authors.affiliation: Consumer Health Interactive (CHI), San Francisco, USA.
authors.forename: Nita
authors.initials: N
authors.lastname: Stella
mesh_terms: D017144:Focus Groups; D006266:Health Education / Q000379:methods; D006801:Humans; D007255:Information Services / Q000592:standards; D020407:Internet / Q000592:standards*; D014481:United States