title: Inside the mind of today's consumer.
authors.affiliation: karene@endresen.com
authors.forename: Karen W
authors.initials: KW
authors.lastname: Endresen
authors.forename: Jeanne C
authors.initials: JC
authors.lastname: Wintz
mesh_terms: D023482:Bioterrorism; D002755:Choice Behavior; D016494:Computer Security; D003219:Confidentiality; D003258:Consumer Behavior; D003625:Data Collection; D003657:Decision Making; D006270:Health Facility Administrators / Q000523:psychology*; D006301:Health Services Needs and Demand / Q000639:trends*; D006761:Hospitals / Q000706:statistics & numerical data; D006801:Humans; D020407:Internet; D007407:Interviews as Topic; D007857:Leadership; D008389:Marketing of Health Services; D011785:Quality Assurance, Health Care; D014481:United States