title: Direct hit. Nurses win with targeted ads.
authors.forename: Tom
authors.initials: T
authors.lastname: O'Brien
mesh_terms: D000329:Advertising; D002170:Canada; D006801:Humans; D007750:Labor Unions / Q000458:organization & administration*; D009740:Nursing Staff / Q000458:organization & administration*; D012456:Salaries and Fringe Benefits; D013690:Television