title: Direct marketing 'hits home'.
authors.affiliation: Roche Associates, Wilbraham, Mass., USA. info@roche-assoc.com
authors.forename: Joseph L
authors.initials: JL
authors.lastname: Roche
mesh_terms: D000368:Aged; D003258:Consumer Behavior; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D009735:Nursing Homes / Q000458:organization & administration*; D011177:Postal Service; D013689:Telephone; D014481:United States