N.Y. Methodist tops annual reports. Seventeen competitors recognized for excellent products.
NewYork Methodist Hospital, Brooklyn, N.Y., takes the top award for this year's competition. Running close behind are The Children's Hospital of Philadelphia, second place; and Evangelical Community Hospital, Lewisburg, Pa., third place. While there are considerable differences among these institutions and their approaches to an annual report, they share some common qualities: all are attractive products which meet their objectives. They all produce strong, positive impressions through clear language and imagery. Incidentally, New York Methodist was the very first hospital to submit a report in this year's competition--a factor which played no part in the judging for awards!
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Tom
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D000401:Aircraft; D000847:Annual Reports as Topic; D001363:Awards and Prizes; D006764:Hospitals, Community / Q000592:standards; D006776:Hospitals, Pediatric / Q000592:standards; D006786:Hospitals, Urban / Q000592:standards*; D008389:Marketing of Health Services / Q000592:standards*; D009519:New York City; D010414:Pennsylvania; D023481:Terrorism