Physician-based brand strategies.
Gombeski
William R
WR
Yale-New Haven Hospital, Conn., USA. gombesbr@ynhh.org
Kantor
David
D
Klein
Rob
R
D003256:Community Participation; D003625:Data Collection; D004465:Economic Competition; D018578:Hospital-Physician Relations; D006801:Humans; D008389:Marketing of Health Services; D010343:Patient Admission; D011216:Practice Management, Medical / Q000458:organization & administration*; D011357:Product Line Management; D012017:Referral and Consultation