title: Screening mammography: target of opportunity for the media.
authors.forename: Lee F
authors.initials: LF
authors.lastname: Rogers
mesh_terms: D001291:Attitude of Health Personnel; D001943:Breast Neoplasms / Q000000981:diagnostic imaging* / Q000401:mortality / Q000517:prevention & control; D005260:Female; D006801:Humans; D008327:Mammography; D008402:Mass Media / Q000941:ethics; D011639:Public Opinion; D011643:Publishing / Q000941:ethics / Q000592:standards