title: Physician-based brand strategies.
authors.affiliation: Yale-New Haven Hospital, Conn., USA. gombesbr@ynhh.org
authors.forename: William R
authors.initials: WR
authors.lastname: Gombeski
authors.forename: David
authors.initials: D
authors.lastname: Kantor
authors.forename: Rob
authors.initials: R
authors.lastname: Klein
mesh_terms: D003256:Community Participation; D003625:Data Collection; D004465:Economic Competition; D018578:Hospital-Physician Relations; D006801:Humans; D008389:Marketing of Health Services; D010343:Patient Admission; D011216:Practice Management, Medical / Q000458:organization & administration*; D011357:Product Line Management; D012017:Referral and Consultation