title: The effect of an intervention programme to improve health education leaflet uptake and distribution in community pharmacies.
abstract: The effect of an intervention programme to improve health education leaflet uptake in community pharmacies was conducted with a small convenience sample of 12 community pharmacies in North Staffordshire, UK. The intervention consisted of four different modes of leaflet provision. Modes 1 and 2 (without and with overt offer of advice from pharmacist respectively) relied upon the pharmacy client to actively obtain a leaflet, whereas Modes 3 and 4 (without and with offer of advice from pharmacist respectively) relied upon pharmacy staff to actively provide a leaflet. All 12 community pharmacies received 50 copies of a purposefully designed leaflet. The intervention extended over one calendar month. Data was collected during the intervention via monitoring forms completed by the pharmacist on a day to day basis, and interviews were conducted with the pharmacists at the end of the study. The overall uptake or distribution rate of leaflets was 64%. In both modes which offered advice (Modes 2 and 4), approximately one of every five leaflet recipients sought advice. The community pharmacists considered the intervention to be feasible, effective and enabled the utilisation of their skills.
authors.affiliation: Department of Primary Care, The University of Liverpool, Whelan Building, Quadrangle, Brownlow Hill, Liverpool, UK. ffionlw@liv.ac.uk
authors.forename: Ffion
authors.initials: F
authors.lastname: Lloyd-Williams
mesh_terms: D001291:Attitude of Health Personnel; D002983:Clinical Competence; D004739:England; D005240:Feasibility Studies; D006356:Heartburn / Q000517:prevention & control; D006801:Humans; D009042:Motivation; D010174:Pamphlets; D010342:Patient Acceptance of Health Care / Q000523:psychology* / Q000706:statistics & numerical data; D010353:Patient Education as Topic / Q000458:organization & administration*; D010594:Pharmacies / Q000458:organization & administration; D010595:Pharmacists / Q000458:organization & administration / Q000523:psychology; D024382:Professional Role / Q000523:psychology*; D011369:Professional-Patient Relations; D015397:Program Evaluation; D020377:Self Efficacy; D013664:Teaching Materials