title: Beebe isn't 'boo boo' any more. In a 'readers' market, magazine helps change public perception.
abstract: Beebe Medical Center, Lewes, Del., was referred to by many of its neighbors as "Booboo Hospital," but all that changed when Sharon Perry, director of public relations, created the Beacon, a magazine ideally suited to her market that is largely retirees and people ages 55 and older.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D000368:Aged; D003691:Delaware; D006299:Health Services for the Aged; D006764:Hospitals, Community / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D010506:Periodicals as Topic; D011641:Public Relations; D012179:Retirement