Beebe isn't 'boo boo' any more. In a 'readers' market, magazine helps change public perception.
Beebe Medical Center, Lewes, Del., was referred to by many of its neighbors as "Booboo Hospital," but all that changed when Sharon Perry, director of public relations, created the Beacon, a magazine ideally suited to her market that is largely retirees and people ages 55 and older.
Botvin
Judith D
JD
D000368:Aged; D003691:Delaware; D006299:Health Services for the Aged; D006764:Hospitals, Community / Q000458:organization & administration* / Q000592:standards; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D008875:Middle Aged; D010506:Periodicals as Topic; D011641:Public Relations; D012179:Retirement