title: Spartanburg attracts moms-to-be with a variety of media. Campaign pieces have won numerous awards.
abstract: Spartanburg Regional Healthcare System, based in Spartanburg, S.C., uses a variety of media to attract moms-to-be and other women to its many services. The award-winning campaign was cited by The National Federation of Press Women with nine awards and a First Place Sweepstakes Award.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D001363:Awards and Prizes; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D005260:Female; D006801:Humans; D008389:Marketing of Health Services / Q000592:standards*; D008427:Maternal Health Services / Q000458:organization & administration*; D019982:Organizational Case Studies; D011247:Pregnancy; D013022:South Carolina; D014932:Women's Health Services / Q000458:organization & administration