title: Georgia Hospital Association leads long-term staff recruiting effort. Reaches wide target audience through innovative media use.
abstract: The Georgia Hospital Association (GHA), faced with a critical healthcare workforce shortage, created a long-term response to the problem by creating a Workforce Shortage Media Campaign. Its single purpose was to encourage Georgians to pursue careers in healthcare. The four-week campaign took six months to develop and included print, radio and television.
authors.forename: Judith D
authors.initials: JD
authors.lastname: Botvin
mesh_terms: D002321:Career Choice; D005845:Georgia; D006280:Health Workforce; D006801:Humans; D040541:Marketing / Q000379:methods*; D008402:Mass Media; D008505:Medical Staff, Hospital / Q000600:supply & distribution; D009937:Organizational Objectives; D010560:Personnel Selection; D012954:Societies, Hospital / Q000458:organization & administration*