title: St. John Health integrating new corporate identity, brand. Brand/logo to be rolled out over two-year period.
abstract: St. John Health, Warren, Mich., is integrating a new corporate identity and brand strategy for its network of nine wholly-owned and two affiliated hospital, along with more than 100 physician offices and specialty centers in southeast Michigan. "A new identity is a great rallying cry. It automatically says. 'We have a new mission. We have a new system. We are reaching new people,'" said Eunice O'Loughlan, VP, corporate communications for St. John Health.
authors.forename: Tom
authors.initials: T
authors.lastname: Rees
mesh_terms: D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D008389:Marketing of Health Services / Q000379:methods*; D008824:Michigan; D009096:Multi-Institutional Systems / Q000458:organization & administration*; D009937:Organizational Objectives; D011357:Product Line Management