title: Placing faith in technology to improve members' choices. Interview by Patrick Mullen.
authors.forename: Jonathan T
authors.initials: JT
authors.lastname: Lord
mesh_terms: D003258:Consumer Behavior; D003657:Decision Making; D006801:Humans; D019451:Information Management; D007255:Information Services / Q000706:statistics & numerical data; D020407:Internet / Q000706:statistics & numerical data; D007629:Kentucky; D008329:Managed Care Programs / Q000458:organization & administration*; D009936:Organizational Innovation