title: CRM builds market share. Arkansas health system uses CRM and target marketing to grow its business.
authors.forename: Robin
authors.initials: R
authors.lastname: Blair
mesh_terms: D001131:Arkansas; D003258:Consumer Behavior; D003628:Database Management Systems; D019033:Delivery of Health Care, Integrated / Q000458:organization & administration*; D019981:Health Care Sector; D006801:Humans; D008389:Marketing of Health Services; D019982:Organizational Case Studies