title: Nursing: the lost commodity in managed care or marketing health care agencies and the professional nursing shortage.
abstract: It is essential for Hospital organizations today to have an in depth appreciation for Marketing strategies and practices when dealing with their patients. The most effective first line of defense and action to ensure the highest level of health care service and value for consumers are nurses. This article will explore the essential sophisticated business and marketing role that nurses can play to achieve patient satisfaction.
authors.affiliation: Department of Nursing, Wagner College, Staten Island, NY, USA.
authors.forename: MaryAnn
authors.initials: M
authors.lastname: Kosiba
authors.forename: Patricia
authors.initials: P
authors.lastname: Tooker
mesh_terms: D006801:Humans; D008329:Managed Care Programs / Q000458:organization & administration*; D008389:Marketing of Health Services; D024802:Nurse's Role; D009723:Nurse-Patient Relations; D009726:Nurses / Q000600:supply & distribution*; D017060:Patient Satisfaction; D010559:Personnel Management; D012945:Social Values; D014481:United States; D000078329:Workforce