title: [Shoot the messenger!--or the art of changing the subject of conversation].
authors.affiliation: bo.zackrisson@telia.com
authors.forename: Bo
authors.initials: B
authors.lastname: Zackrisson
mesh_terms: D000329:Advertising; D003132:Commerce; D016265:Conflict of Interest; D004345:Drug Industry; D004346:Drug Information Services; D035081:Editorial Policies; D006801:Humans; D017712:Peer Review, Research; D010506:Periodicals as Topic; D013548:Sweden