An evaluation of the Organizational Learning Survey.
A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 221 respondents were analyzed to assess the unidimensionaliry of the 21-item 1997 Organizational Learning Survey developed by Goh and Richards. A confirmatory factor analysis using LISREL 8.30 did not support the unidimensionality of the 21-item survey; however, unidimensionality was established for most of the dimensions. Managerial implications and directions for research were suggested.
Chakrabarty
Subhra
S
Department of Marketing Quantitative Analysis & Business Law, College of Business and Industry, Mississippi State University, MS 39762, USA.
Rogé
Joseph N
JN
D000328:Adult; D001290:Attitude; D005260:Female; D006801:Humans; D007858:Learning; D008297:Male; D040541:Marketing; D008875:Middle Aged; D015279:Organizational Culture; D009936:Organizational Innovation; D015203:Reproducibility of Results; D011795:Surveys and Questionnaires